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Executive Marketing Manager, Field Marketing – Team Lead
Location
United States
Posted
10 days ago
Salary
$130K - $140K / year
Seniority
Senior
Job Description
Executive Marketing Manager, Field Marketing – Team Lead
Macmillan
• Develop and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts • Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team • Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts • Create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges) • Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights • Develop Support channel partners with go-to-market strategies and co-selling approaches • Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers • Elevate discipline and/or course brand presence through targeted, live and virtual events, workshops, conference experiences • Foster strategic collaboration via user groups, peer networking sessions, and learning groups • Coach and supports Field Marketing Managers, fostering a collaborative culture grounded in accountability, innovation, and continuous improvement • Provide direction and leadership on standardizing Field Marketing workflows and deliverables including ensuring that the team exercises competency in both core field marketing skills, as well as AI-supported processes, tools, and analytics • Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up • Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads • Collaborate with program management and sales leadership to coordinate and execute, middle and bottom of funnel engagements (paid reviews, sales presentations, etc) • Monitor, inform, coordinate, and support sales follow-up from these activities • Monitor the competitive landscape to identify new entrants, pricing shifts, and product developments • Track discipline and course trends including enrollment patterns, funding changes, and technology adoption and inform internal stakeholders with timely insights • Surface emerging national trends in institutional priorities and decision-making to guide discipline and/or course strategy • Document customer success stories, use cases, and best practices to strengthen campaign execution • Provide substantiated market feedback to product, program, and marketing teams on features, integrations, and platform needs • Analyze win/loss data to uncover positioning opportunities and competitive vulnerabilities, incorporating insights into sales messaging, training, and enablement
Job Requirements
- Bachelor's Degree
- A minimum of 5 years experience as a Marketing Manager
- 3-5 years experience in Field Sales and/or Field Marketing
- Systems-thinker who can quickly analyze and synthesize data to identify and clearly articulate pathway(s) to implement new objectives and workflows for themselves and their team
- Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams
- Ability to work cross-functionally to create personal and team goals that contribute to a shared vision, even amid ambiguous or new situations
- Ability to quickly identify and respond to market trends
- Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries we play in
- Strong presentation skills
Benefits
- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day, Juneteenth, Indigenous People's Day, Election Day, and more!)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!
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