• Review and edit content for grammar, clarity, tone, and brand consistency across various channels. • Optimize copy for readability and SEO performance while ensuring it maintains a high editorial standard. • Help maintain and evolve a distinctive brand voice in collaboration with content, marketing, and product teams. • Stay current with industry trends, digital content strategies, and technology tools that support content automation and performance. • Support the development of efficient editorial processes and guidelines to uphold content quality across the organization.

• Craft and implement comprehensive SEO strategies that align with the organization’s marketing objectives and target audience needs. • Stay ahead of SEO trends and algorithm updates to adapt strategies as needed. • Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. • Lead, mentor, and manage an SEO team, setting clear goals and KPIs. • Foster a collaborative environment that encourages innovation and continuous improvement in SEO practices. • Oversee technical SEO audits and optimizations to enhance website architecture, speed, and mobile responsiveness. • Collaborate with web development teams to implement necessary changes. • Work closely with content teams to guide keyword research, content optimization, and the development of SEO-friendly content. • Ensure content strategy aligns with SEO goals and user search intent. • Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise. • Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations. • Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.

• Implementing SEO/GEO strategies for several websites of the company across the globe. • Quickly understand and support initiatives contributing to our organic success. • Act as a key SEO point of contact for Business Unit stakeholders, with strong day‑to‑day communication and collaboration across content creators, marketing managers, and BU leadership. • Develop and implement strategies for leveraging generative AI to improve search engine visibility and user engagement. • Provide recommendations and execute strategies for content development in coordination with SEO goals. General and topical/keyword specific. • Optimize website structure, including URL, internal linking, and sitemaps, to enhance crawlability and indexability and provide recommendations about structured data. • Guide BUs on link-building strategies in coordination with brand SEO goals. • Provide training and support to marketing managers on SEO fundamentals and advanced techniques.

• Develop, implement and manage the strategy to increase visibility and site traffic on search engine results pages through organic search • Implement an SEO Content Marketing overarching strategy in partnership with key stakeholders • Set and own the enterprise-wide SEO Content Marketing strategy for Agilent • Establish and lead SEO governance board • Collaborate to drive the strategic framework of an organic search program • Analyze search performance, develop search strategies, and lead initiatives to grow SEO • Run technical SEO audits and create recommendations and action plans • Project manage the execution of SEO initiatives • Provide monthly reporting on Agilent’s search performance • Monitor and benchmark industry peers and competitors • Integrate state-of-the-art SEO strategies and tactics