• Own the post-launch GTM strategy and growth motion for HubSpot AEO • Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines. • Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more. • Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms. • Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations. • Build reporting frameworks that connect AEO visibility to demand outcomes. • Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows. • Help shape the broader AI-era search strategy at HubSpot.

Role Description Axiad is entering the Gartner-endorsed Identity Visibility, Intelligence and Posture (IVIP) category with Axiad Mesh—the only IVIP platform that quantifies identity risk in FAIR/ALE dollar terms, publishes pricing transparently, and unifies human, non-human, and agentic identity governance with post-quantum readiness. We are looking for a VP of Growth Marketing to own the full marketing function: product marketing, brand, demand generation, analyst relations, and category creation. This is not a “make it pretty” role. This is the strategic counterpart to our CRO—someone who personally builds the narrative that defines how the market sees identity security, architects a modern demand engine, and drives measurable pipeline impact. This role reports to the Chief Revenue Officer with direct visibility to the CEO and board. It carries a clear trajectory to CMO for the right leader. Role Responsibilities - Own marketing strategy and operating plan across the Axiad portfolio, with primary focus on defining and winning the IVIP category for Mesh. - Develop the category-defining narrative, messaging architecture, and positioning frameworks that earn analyst inclusion and resonate from CISO to board level. - Personally write positioning and messaging—translate Mesh’s technical differentiation (FAIR/ALE risk quantification, identity correlation, closed-loop remediation) into compelling buyer-language narrative that drives value selling. - Lead analyst relations strategy with Gartner, Forrester, KuppingerCole, and Frost & Sullivan. Shape how the market defines IVIP and ensure Axiad is at the center of that conversation. - Build a network of partners, analysts, and industry influencers who amplify the Mesh narrative. Create a repeatable motion for earning external validation and third-party credibility at scale. - Architect a modern, AI-native demand generation engine—ABM, content, digital, events—partnered tightly with the CRO to hit pipeline and conversion targets. - Build and instrument a product-led growth motion at the entry tier to drive land-and-expand revenue for Mesh. - Lead new product introduction launches end-to-end: positioning, enablement, PR/AR outreach, sales and channel readiness, and launch metrics. - Develop full-year GTM plans in lockstep with demand gen and sales, mapping assets to campaign themes at each funnel stage. Monitor performance ruthlessly—kill what isn’t working, double down on what is. - Build sales enablement tools that accelerate deal velocity: competitive battlecards, objection handling, product demonstrations, and sales plays tied directly to deal movement and time-to-value. - Personally produce content that builds category authority—executive thought leadership, webinars, LinkedIn presence, customer case studies, contributed articles. - Deliver competitive intelligence to the field and marketing organizations. Maintain deep expertise in the identity security landscape, emerging threats, and regulatory drivers (Zero Trust, CISA, NIST, FedRAMP). - Operate as a peer to Sales, Product, and the CEO. Contribute to board-level reporting on brand, pipeline, and category traction. - Manage and grow the marketing team (currently 1 direct report + contractors/agencies), with the ability to scale the function as the business grows. - Leverage AI tools across content, demand, and marketing ops as a force multiplier—operating with the mindset that a small, focused team with AI amplification outperforms a large legacy operation. Qualifications - Marketing experience in B2B SaaS with category-creation experience strongly preferred. - Domain experience in cybersecurity, identity, or adjacent infrastructure is a plus—not required. - Proven track record personally building positioning and messaging frameworks that earned analyst recognition or defined a new market category. - Deep product marketing chops—you can translate complex technical differentiation into language that moves buyers and equips sellers. - Hands-on experience architecting modern demand generation programs (ABM, content, digital, events) with measurable pipeline attribution. - Track record shipping product-led growth or self-serve trial motions and driving land-and-expand revenue. - Exceptional communicator—polished writer, compelling speaker, and comfortable as the face of the company at industry events and in analyst briefings. - Native fluency with AI tools across marketing workflows. - Experience partnering tightly with sales leadership (CRO-aligned) in a revenue-accountable marketing structure. - Player-coach mindset—comfortable building and scaling a function from a small team while personally producing the work. Requirements - $200,000/year to $300,000/year OTE + benefits + equity Benefits - Competitive compensation and benefits. - Work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions.

• Manage and lead one or more aspects of the digital ecosystem. • Provide Industry Domain Leadership & Knowledge to promote Digital Portfolio & support sales team to grow. • Support Countries Sales team to drive sales of Digital Core and Digitally Enabled portfolio, drive growth of this portfolio year on year. • Actively participate in monthly and quarterly business review meetings. • Key participant in the Sales & Operation Planning meetings. • Full visibility of the performance of all digital related portfolio per country. • Define key KPIs and support presentation for the Division and Business Areas. • Ensure customer's digital needs and emerging market trends are fully supported by the ecosystem through developing new approaches, innovative solutions, and rolling out competitive business models. • Proactively forecast performance and support appropriate remedial action. • Partner with Regional GM, Global Account Managers, and Digital Sales teams to develop value propositions, business cases, and executive‑level materials.

Role Description As Director of Direct Mail, you will serve as the strategic and revenue-driving leader for our Direct Mail product line. This is a high-impact sales role focused on generating your own new business while acting as the internal subject matter expert and revenue partner for our Townsquare markets. - Drive revenue growth by prospecting and closing new Direct Mail opportunities directly with clients. - Partner closely with Account Executives and market sellers to develop, pitch, and close Direct Mail opportunities. - Assist sellers in-market—helping identify opportunities, shaping strategy, and driving incremental revenue. - Equip sellers with the confidence, strategy, and expertise needed to position Direct Mail as part of a comprehensive marketing solution. - Identify high-potential accounts, build targeted campaigns, and support sellers throughout the sales cycle. - Deep understanding of programmatic marketing and audience targeting, with expertise in data-driven Direct Mail solutions. - Operate as both a hunter and a revenue enabler—building your own pipeline while supporting sellers. - Fast-paced, client-facing leadership role blending individual production, collaborative selling, and sales enablement. Qualifications - Proven track record of exceeding sales quotas in digital or performance-based marketing environments. - Demonstrated experience selling programmatic marketing solutions. - Direct Mail experience required, specifically data-driven or programmatic Direct Mail solutions. - Strong new business development background with a hunter mentality. - Ability to simplify complex marketing strategies into clear, compelling client solutions. - Experience training, mentoring, or coaching sales teams preferred. - Advanced understanding of audience targeting, first-party data, attribution, and full-funnel strategy. - Superior presentation, communication, and interpersonal skills. - Proficiency in PowerPoint and Excel. - BA/BS degree (required). - IAB Certification (preferred). Requirements - Own and drive Direct Mail revenue growth through self-generated new business and market collaboration. - Build and manage a strong pipeline, consistently achieving and exceeding sales goals. - Serve as the Direct Mail subject matter expert across our markets. - Educate and train Account Executives and sales teams on product positioning, targeting capabilities, best practices, and case studies. - Partner with local sellers on client strategy, prospecting, proposal development, and closing. - Conduct compelling virtual and in-person presentations that demonstrate expertise in programmatic audience targeting and data-driven Direct Mail solutions. - Identify cross-channel opportunities that integrate Direct Mail with digital, CTV, search, and social campaigns. - Leverage data and insights to create strategic marketing recommendations tailored to each client’s goals. - Take ownership of the full sales cycle, including pre-sale strategy and post-sale performance analysis. - Interpret campaign reporting and provide actionable optimization recommendations to drive incremental revenue. - Act as a strategic sales leader—creating scalable solutions that generate immediate results and long-term value for Townsquare. Benefits - Competitive base plus UNCAPPED commission plan. - 3 Weeks PTO. - 9 Paid Holidays (Two personal/floating Holidays). - Health, Dental, Vision. - 401(K). - World Class training opportunities and client solutions, including access to our own DMP. - Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities.