Role Description As Director of Direct Mail, you will serve as the strategic and revenue-driving leader for our Direct Mail product line. This is a high-impact sales role focused on generating your own new business while acting as the internal subject matter expert and revenue partner for our Townsquare markets. - Drive revenue growth by prospecting and closing new Direct Mail opportunities directly with clients. - Partner closely with Account Executives and market sellers to develop, pitch, and close Direct Mail opportunities. - Assist sellers in-market—helping identify opportunities, shaping strategy, and driving incremental revenue. - Equip sellers with the confidence, strategy, and expertise needed to position Direct Mail as part of a comprehensive marketing solution. - Identify high-potential accounts, build targeted campaigns, and support sellers throughout the sales cycle. - Deep understanding of programmatic marketing and audience targeting, with expertise in data-driven Direct Mail solutions. - Operate as both a hunter and a revenue enabler—building your own pipeline while supporting sellers. - Fast-paced, client-facing leadership role blending individual production, collaborative selling, and sales enablement. Qualifications - Proven track record of exceeding sales quotas in digital or performance-based marketing environments. - Demonstrated experience selling programmatic marketing solutions. - Direct Mail experience required, specifically data-driven or programmatic Direct Mail solutions. - Strong new business development background with a hunter mentality. - Ability to simplify complex marketing strategies into clear, compelling client solutions. - Experience training, mentoring, or coaching sales teams preferred. - Advanced understanding of audience targeting, first-party data, attribution, and full-funnel strategy. - Superior presentation, communication, and interpersonal skills. - Proficiency in PowerPoint and Excel. - BA/BS degree (required). - IAB Certification (preferred). Requirements - Own and drive Direct Mail revenue growth through self-generated new business and market collaboration. - Build and manage a strong pipeline, consistently achieving and exceeding sales goals. - Serve as the Direct Mail subject matter expert across our markets. - Educate and train Account Executives and sales teams on product positioning, targeting capabilities, best practices, and case studies. - Partner with local sellers on client strategy, prospecting, proposal development, and closing. - Conduct compelling virtual and in-person presentations that demonstrate expertise in programmatic audience targeting and data-driven Direct Mail solutions. - Identify cross-channel opportunities that integrate Direct Mail with digital, CTV, search, and social campaigns. - Leverage data and insights to create strategic marketing recommendations tailored to each client’s goals. - Take ownership of the full sales cycle, including pre-sale strategy and post-sale performance analysis. - Interpret campaign reporting and provide actionable optimization recommendations to drive incremental revenue. - Act as a strategic sales leader—creating scalable solutions that generate immediate results and long-term value for Townsquare. Benefits - Competitive base plus UNCAPPED commission plan. - 3 Weeks PTO. - 9 Paid Holidays (Two personal/floating Holidays). - Health, Dental, Vision. - 401(K). - World Class training opportunities and client solutions, including access to our own DMP. - Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities.

Role Description Ivim Health is seeking a strategic, data-driven, and highly collaborative Vice President of Growth Marketing to lead and scale the company’s full-funnel growth engine across acquisition, conversion, lifecycle marketing, partnerships, creator and affiliate initiatives, offline activations, and emerging growth channels. Reporting directly to the Chief Marketing Officer, this role will serve as one of the most critical growth leadership positions within the organization. The Vice President of Growth Marketing will own overall growth marketing strategy and performance across the business, balancing efficient, scalable patient growth with long-term brand value, retention, and patient trust. - Oversee a hybrid operating model that combines best-in-class agency partnerships with strategic in-house capabilities. - Drive expansion into new growth opportunities and channels. - Bring deep expertise in growth marketing, performance marketing, digital acquisition, and full-funnel optimization within healthcare, telehealth, subscription, or high-growth consumer environments. - Balance aggressive growth targets with sustainable retention, patient experience, and long-term brand equity. Qualifications - 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel growth functions, with at least 5 years leading teams and significant marketing budgets. - Proven success scaling multi-million dollar growth programs while maintaining or improving efficiency metrics. - Deep expertise across paid media platforms including Google, Meta, TikTok, YouTube, programmatic, lifecycle, and emerging growth channels. - Experience within telehealth, healthcare, wellness, subscription-based businesses, or regulated industries strongly preferred. - Demonstrated experience building and leading high-performing remote teams and managing hybrid in-house and agency operating models. - Experience expanding growth strategies beyond traditional paid media into partnerships, creator, affiliate, lifecycle, referral, or experiential growth channels preferred. - Strong analytical background with experience in attribution modeling, forecasting, funnel optimization, unit economics, and growth analytics. Requirements - Own the overall growth marketing strategy and performance across all channels with accountability to patient growth, CAC, LTV, retention, and efficiency targets. - Develop and execute a multi-year growth roadmap designed to scale patient growth while maintaining strong unit economics and long-term sustainability. - Partner closely with executive leadership on growth planning, market expansion opportunities, competitive positioning, and resource allocation decisions. - Build financial models to forecast growth, LTV:CAC ratios, payback periods, conversion trends, and channel contribution. - Lead recurring executive-level performance reviews presenting growth metrics, funnel performance, patient trends, and strategic recommendations. - Lead and optimize multi-channel growth efforts across Google, Meta, TikTok, YouTube, affiliate, creator, partnership, lifecycle, and emerging acquisition channels. - Drive continuous optimization across the full patient funnel, including impressions, click-through rates, conversion rates, CAC, onboarding conversion, retention, LTV, and ROAS. - Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks to better understand true channel contribution and growth efficiency. - Partner closely with Creative and Brand teams to ensure growth creative balances conversion performance with brand integrity and patient trust. - Continuously identify and test new growth opportunities, audience strategies, emerging platforms, and acquisition models. - Partner with Lifecycle Marketing teams to improve patient activation, onboarding, engagement, retention, and long-term patient value. - Build, lead, and scale a high-performing growth marketing organization in a fully remote environment. - Oversee a hybrid model balancing internal growth strategy and execution with agency and external partner support. - Manage agency relationships across paid media, programmatic, creative production, influencer partnerships, lifecycle support, and specialized growth channels. - Establish clear team structures, accountability frameworks, and performance expectations across internal teams and external partners. - Support ongoing professional development, coaching, and capability building within the growth marketing organization. - Develop and scale partnership initiatives including creator commerce, influencer marketing, affiliate partnerships, referral programs, employer benefits channels, and strategic collaborations. - Explore offline and experiential growth opportunities including events, activations, and community-based partnerships. - Support launch strategies for new care offerings and expansion initiatives across health optimization, hormone optimization, peptides, and emerging therapeutic categories. - Build a diversified growth portfolio that reduces dependency on any single acquisition source or platform. - Partner closely with Product and Digital Experience teams to optimize conversion rates, website performance, onboarding experiences, digital patient journeys, and overall funnel performance. - Collaborate with Lifecycle, Content, and Community teams to ensure seamless transition from acquisition into onboarding, engagement, retention, and advocacy. - Align closely with Brand and Communications teams on messaging, positioning, and reputation management initiatives. - Work alongside Clinical and Legal teams to ensure all marketing and growth efforts remain compliant within healthcare advertising and regulatory guidelines. - Serve as a key strategic partner to the CMO and executive leadership team on growth strategy, business expansion, and patient experience initiatives. - Own growth analytics infrastructure, including reporting frameworks, attribution, forecasting, funnel analysis, and performance dashboards. - Establish rigorous testing and experimentation frameworks across creative, messaging, offers, audiences, landing pages, and onboarding flows. - Leverage data and analytics to drive evidence-based decision making and continuous optimization efforts. - Present actionable insights and strategic recommendations to leadership with clear plans for execution and measurable impact. Benefits - Competitive pay that reflects your experience and the impact you bring. - Performance-based bonus tied to growth and patient acquisition objectives. - Potential equity or long-term incentive opportunities within a high-growth healthcare company. - Comprehensive benefits package, including health, dental, and vision insurance. - 401(k) with employer match to support your long-term financial goals. - Generous PTO, paid holidays, floating holidays, and a flexible remote work environment that supports work-life balance. - Exclusive perks through Ivim At Work, including discounts on Ivim services, wellness offerings, and products. - Opportunity to help shape and scale one of the fastest-growing areas of the business alongside executive leadership.

• Develop and execute SEO strategies to increase organic traffic, visibility, and inbound lead generation • Conduct keyword research and build SEO-focused landing pages and content structures • Optimize the company website regarding conversion rates, user experience, messaging, positioning, and lead flow • Create and improve B2B marketing funnels for inbound and outbound lead generation • Build and optimize LinkedIn outbound acquisition systems and outreach campaigns • Support founder branding and prepare LinkedIn posts, educational content, and campaign ideas • Analyze discovery calls, sales calls, and customer meetings to identify customer pain points, objections, and recurring business challenges • Transform sales learnings into scalable content assets such as: - LinkedIn posts, - SEO articles, - landing pages, - YouTube concepts, - case studies, - lead magnets • Prepare and structure YouTube scripts and educational B2B content • Research industry trends, competitor positioning, and growth opportunities • Work closely with sales and product teams to improve lead quality and messaging • Support marketing automation initiatives and AI-supported workflows • Optionally edit short-form video content and create content snippets for social media and YouTube • Continuously analyze marketing performance and identify optimization opportunities across campaigns and funnels

• P&L Ownership & Performance Management: You assume full economic responsibility for Italy, steering revenue growth, profitability, and operational KPIs with a clear performance mindset. Through transparent reporting and data-driven decisions, you ensure visibility and reliability for C-level management. • Team Building & Organizational Development: You lead and evolve the existing team while scaling our local Italian organization across all functions into a robust setup. You establish clear structures and defined interfaces with our Munich HQ, strengthening processes and creating an environment that fosters ownership, collaboration, and professional growth. • Market Development & Growth Strategy: You are responsible for the strategic and operational expansion of our Italian business, laying the foundation for sustainable, scalable growth. You develop the market with entrepreneurial foresight and set clear priorities aligned with our global growth strategy. • Strategic Sales & Market Presence: Together with the sales team, you actively drive expansion within the municipal, healthcare, retail, hospitality, and transport sectors. You develop existing customer relationships, acquire new strategic accounts, and manage complex sales cycles with a strong closing focus and a deep understanding of the Italian market. • Tender Excellence & Process Integrity: You analyze the structure of tenders and public procurement procedures to develop efficient, legally compliant processes for the Italian market. With your regulatory expertise and structured approach, you create a resilient foundation for the long-term success of the sales team. • Customer Retention & Trust-Building: You ensure that our existing customers are managed successfully for the long term and strengthen our market position through professional stakeholder and escalation management. With high reliability and a commitment to quality, you build lasting trust in the market.