• Manage, coach, and scale a team of Booking Specialists (6+ and growing) • Establish performance metrics, KPIs, and accountability frameworks • Create a high-performance culture focused on conversion, speed, and client experience • Hire, onboard, and train new team members as the function scales • Own the end-to-end booking funnel—from inbound inquiry to scheduled session • Optimize scheduling workflows to improve speed-to-book and conversion rates • Ensure clients are matched with the appropriate clinician based on needs, availability, and licensure • Monitor and improve no-show rates, reschedules, and overall booking efficiency • Operate with a sales-oriented mindset—driving urgency, follow-up, and conversion • Collaborate with Clinical Partnership teams to maximize ROI on inbound leads • Analyze funnel metrics and continuously test improvements to increase booked sessions • Identify opportunities to expand access and reduce friction in the client journey • Partner closely with Clinical, Recruiting, and Product teams to align supply and demand • Provide feedback loops on clinician availability, client demand trends, and scheduling gaps • Help shape systems, tooling, and automation to support scale

• You own the discipline of attracting high-intent participants — not leads, not impressions, not clicks. • You build the systematized growth engine that scales us into new geographies and deepens density in existing ones. • You operate globally from Day 1. • A participant acquisition engine that compounds: organic loops, referral mechanics, community partnerships, agentic outreach, geo-specific channel mapping • Automation and agentic workflows (LLMs for outreach personalization, scrapers for community discovery, Make/n8n/Zapier-style orchestration, lightweight SQL) — scaling acquisition without scaling headcount • Geographic unlocks driven by client demand and supply-side economics • The metrics that matter: cost per activated participant, completion rate, repeat-task rate, lifetime task count by market • Weekly experiments. Kill losers in two weeks. Double down on winners.

• Own the post-launch GTM strategy and growth motion for HubSpot AEO • Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines. • Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more. • Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms. • Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations. • Build reporting frameworks that connect AEO visibility to demand outcomes. • Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows. • Help shape the broader AI-era search strategy at HubSpot.

Role Description Axiad is entering the Gartner-endorsed Identity Visibility, Intelligence and Posture (IVIP) category with Axiad Mesh—the only IVIP platform that quantifies identity risk in FAIR/ALE dollar terms, publishes pricing transparently, and unifies human, non-human, and agentic identity governance with post-quantum readiness. We are looking for a VP of Growth Marketing to own the full marketing function: product marketing, brand, demand generation, analyst relations, and category creation. This is not a “make it pretty” role. This is the strategic counterpart to our CRO—someone who personally builds the narrative that defines how the market sees identity security, architects a modern demand engine, and drives measurable pipeline impact. This role reports to the Chief Revenue Officer with direct visibility to the CEO and board. It carries a clear trajectory to CMO for the right leader. Role Responsibilities - Own marketing strategy and operating plan across the Axiad portfolio, with primary focus on defining and winning the IVIP category for Mesh. - Develop the category-defining narrative, messaging architecture, and positioning frameworks that earn analyst inclusion and resonate from CISO to board level. - Personally write positioning and messaging—translate Mesh’s technical differentiation (FAIR/ALE risk quantification, identity correlation, closed-loop remediation) into compelling buyer-language narrative that drives value selling. - Lead analyst relations strategy with Gartner, Forrester, KuppingerCole, and Frost & Sullivan. Shape how the market defines IVIP and ensure Axiad is at the center of that conversation. - Build a network of partners, analysts, and industry influencers who amplify the Mesh narrative. Create a repeatable motion for earning external validation and third-party credibility at scale. - Architect a modern, AI-native demand generation engine—ABM, content, digital, events—partnered tightly with the CRO to hit pipeline and conversion targets. - Build and instrument a product-led growth motion at the entry tier to drive land-and-expand revenue for Mesh. - Lead new product introduction launches end-to-end: positioning, enablement, PR/AR outreach, sales and channel readiness, and launch metrics. - Develop full-year GTM plans in lockstep with demand gen and sales, mapping assets to campaign themes at each funnel stage. Monitor performance ruthlessly—kill what isn’t working, double down on what is. - Build sales enablement tools that accelerate deal velocity: competitive battlecards, objection handling, product demonstrations, and sales plays tied directly to deal movement and time-to-value. - Personally produce content that builds category authority—executive thought leadership, webinars, LinkedIn presence, customer case studies, contributed articles. - Deliver competitive intelligence to the field and marketing organizations. Maintain deep expertise in the identity security landscape, emerging threats, and regulatory drivers (Zero Trust, CISA, NIST, FedRAMP). - Operate as a peer to Sales, Product, and the CEO. Contribute to board-level reporting on brand, pipeline, and category traction. - Manage and grow the marketing team (currently 1 direct report + contractors/agencies), with the ability to scale the function as the business grows. - Leverage AI tools across content, demand, and marketing ops as a force multiplier—operating with the mindset that a small, focused team with AI amplification outperforms a large legacy operation. Qualifications - Marketing experience in B2B SaaS with category-creation experience strongly preferred. - Domain experience in cybersecurity, identity, or adjacent infrastructure is a plus—not required. - Proven track record personally building positioning and messaging frameworks that earned analyst recognition or defined a new market category. - Deep product marketing chops—you can translate complex technical differentiation into language that moves buyers and equips sellers. - Hands-on experience architecting modern demand generation programs (ABM, content, digital, events) with measurable pipeline attribution. - Track record shipping product-led growth or self-serve trial motions and driving land-and-expand revenue. - Exceptional communicator—polished writer, compelling speaker, and comfortable as the face of the company at industry events and in analyst briefings. - Native fluency with AI tools across marketing workflows. - Experience partnering tightly with sales leadership (CRO-aligned) in a revenue-accountable marketing structure. - Player-coach mindset—comfortable building and scaling a function from a small team while personally producing the work. Requirements - $200,000/year to $300,000/year OTE + benefits + equity Benefits - Competitive compensation and benefits. - Work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions.