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Senior Web Analyst – Adobe Analytics, Journey Analytics
Location
Mexico
Posted
12 days ago
Salary
0
Seniority
Senior
Job Description
Senior Web Analyst – Adobe Analytics, Journey Analytics
Western Digital
• Act as the primary Adobe Analytics expert for sandisk.com, owning Analysis Workspace structure, variable strategy, and data usability. • Design, build, and maintain scalable dashboards and workspace projects, from executive summaries to deep-dive exploratory analyses. • Establish and document a clear, consistent variable taxonomy that enables reliable self-service reporting. • Serve as a role model and enablement partner for a small group of internal Analytics power users. • Own the quality and evolution of both the Adobe Analytics and Amplitude Growth Analytics implementations. • Partner with IT and development teams to write detailed measurement requirements. • Conduct advanced clickstream, pathing, and flow analysis. • Partner with Web Strategy, UX, and eCommerce stakeholders to use Amplitude Growth Analytics for journey analysis, behavioral segmentation, and hypothesis-driven exploration. • Act as the senior analytics subject-matter expert for sandisk.com, setting standards and guiding analytical decision-making. • Communicate insights and recommendations clearly in English to US-based and global stakeholders.
Job Requirements
- 8+ years of experience in digital or web analytics roles.
- Deep expertise with Adobe Analytics and Analysis Workspace.
- Strong working knowledge of Adobe Launch or similar tag management system.
- Experience writing analytics requirements for IT teams.
- Understanding of browser-based tracking and tag management.
- Experience with clickstream and behavioral data analysis.
- Familiarity with Google Search Console.
- Excellent communication skills.
- Professional fluency in spoken and written English, with experience presenting insights to US-based stakeholders.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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