Endurance Warranty Services, LLC logo
Endurance Warranty Services, LLC

Endurance Warranty has been honored with multiple Stevie Awards for being a great place to work, and we’re growing rapidly. We’re a fast-paced company offering limitless opportunities to grow your career. Thanks to our dedicated employees, we provide best-in-class auto repair coverage to customers across the country, protecting people from unexpected and costly breakdowns for almost 15 years. At Endurance, we embrace the entrepreneurial spirit, and you’ll play a role in shaping this dynamic industry. We offer great pay, amazing benefits, and the opportunity to learn and grow. When you work for Endurance, you’re working for a company that cares about you and your future. We empower employees to lead, drive change and give back where they work and live. Our people are our greatest strength, and we’re proud to work as a diverse team to serve our customers and our community. Therefore, we’ve been honored as a top place to work, including multiple StevieⓇ Awards for the best workplace and great employer. For the last several years, Endurance has also earned a spot-on Selling Power’s “50 Best Companies to Sell For” and consistently makes industry lists from Crain’s and Inc. magazine for our continuous and significant growth. Experts in the industry recognize that our employees care as well—Consumer Affairs highly recommends Endurance, and our customers highly rate us on Google, Trustpilot, and other major online review sites. Come accelerate your career with us. We’ll give you the tools you need to succeed at work and the flexibility to enjoy life outside of your job.

Director, Customer Database & Marketing Analytics

MarketingMarketingFull TimeRemoteLeadTeam 51-200

Location

United States

Posted

25 days ago

Salary

$140K - $160K / year

Seniority

Lead

No structured requirement data.

Job Description

Director, Customer Database & Marketing Analytics

Endurance Warranty Services, LLC

Role Description We are seeking a results-driven Director to drive our direct-to-consumer (DTC) growth. This leader will own the development and activation of our customer data strategy, including building and operationalizing a unified customer database to enable scalable, data-driven marketing across TV, digital, and Direct Mail. The headline mandate is concrete: - Stand up the customer database - Advance our use of modeled first-party audiences in direct mail acquisition - Prove measurable lift through rigorous testing This role sits at the intersection of marketing, data science, and customer experience. It will report to the VP, Marketing Analytics with significant CMO and senior marketing leadership team exposure. As a senior individual contributor, the Director will drive outcomes through the managed services vendor and cross-functional agencies. The right person has shipped a customer database or CDP or comparable customer database build and can hold a vendor's modeling team accountable. As the platform’s capabilities mature, this role will become a key thought partner to channel leads for audience strategy and deriving channel-specific insights. Advanced media measurement (MMM, MTA) sits on a longer-term roadmap. Qualifications - 8–12+ years of experience in direct-to-consumer marketing in marketing analytics - Proven success driving measurable growth in customer acquisition - Direct, hands-on experience building or co-leading a CDP or customer database implementation - Background in predictive modeling and statistical analysis (Python, R, or similar) - Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker) - Hands-on experience with both digital performance marketing and direct mail programs - Experience with attribution modeling and incrementality testing in a DTC environment - Demonstrated leadership experience managing key relationships within/outside marketing teams and cross-functional initiatives Requirements - Oversee the DTC customer database build and activation across online and offline channels - Partner with external database vendor, internal data engineering team, and external media agencies - Develop advanced audience and segmentation strategies based on behavior, purchase history, and engagement signals - Enable personalization at scale across digital and offline touchpoints - Act as the primary point person for the database partner relationship - Operate as a hands-on partner for campaign execution and audience activation workflows - Partner with Performance Marketing teams to maximize CPS efficiency and growth - Lead development of predictive models with external database vendor - Evaluate vendor-built models for production readiness and quantify their business impact - Own the test and learn agenda for CDP and modeled audience program - Integrate digital data and direct mail strategies for coordinated campaigns - Drive addressable marketing programs using first-party data - Identify opportunities to scale high-performing direct mail programs - Oversee marketing technology and data infrastructure supporting CDP build Benefits - Compensation falls within an annual salary range of $140,000 to $160,000 + annual performance bonus - Opportunity to work in a diverse and inclusive team - Flexible work environment Company Description Endurance Warranty has been honored with multiple Stevie Awards for being a great place to work, and we’re growing rapidly. We’re a fast-paced company offering limitless opportunities to grow your career. - Best-in-class auto repair coverage to customers across the country - Embrace the entrepreneurial spirit - Great pay and amazing benefits - Recognized as a top place to work - Continuous and significant growth

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