• Own paid media campaigns across Meta, LinkedIn, and Google Ads • Lead account setup, audience targeting, conversion tracking, pixel implementation, and account hierarchy management • Monitor and optimize campaigns to drive conversions and achieve KPIs • Translate campaign data into actionable insights and strategic recommendations • Analyze trends to explain campaign performance and recommend next steps based on data findings • Develop and maintain client-facing reporting dashboards using tools such as GA4, Google Ads, LinkedIn Campaign Manager, and Looker Studio • Regularly evaluate campaign performance and adjust strategies based on insights • Apply SEO and AEO awareness to integrated campaigns • Collaborate with cross-functional teams to align paid and organic marketing efforts • Mentor a junior team member by providing guidance, quality control, and support on campaign execution • Collaborate directly with clients to align on goals, refine strategies, and ensure deliverables are completed successfully • Participate in brainstorming sessions, planning meetings, and new business pitches • Support the execution of social media strategies across multiple platforms • Craft social media copy and content optimized for platform engagement and audience performance

• Lead measurement strategy for Compass brands • Own the full measurement conversation arc • Translate MMM, incrementality, and attribution model outputs into operator-native decisions • Sequence tests intelligently across channels • Help brands build a measurement roadmap • Be the channel expert in the room • Support sales as a subject matter expert • Feed the product from the outside in

• Supply Partnership Marketing (30%): Drive engagement and optimize partner showcase • Partnership Optimization: Organize events like educational lunch-and-learns, partner showcases, webinars, and FAM trips • Content Strategy: Manage and optimize supplier content within internal knowledge bases • Sponsorship Management: Execute marketing sponsorship agreements • Internal Communications: Broadcast partnership updates and news • Associate Lodging Manager (70%): Lead RFP process, monitor supplier responses, and resolve partner questions • Account Executive Functions: Perform tasks such as rate loading, auditing, and parity checks • Operational Support: Manage shared lodging email aliases and slack channel • Revenue Growth: Identify opportunities to drive volume and increase revenue

Role Description The Vice President of Secondary Marketing is responsible for the leadership and execution of the organization’s secondary market activities for residential mortgage lending. This role oversees: - Loan pricing - Pipeline risk management - Hedging strategies - Investor relations - Lock desk governance - Loan sale execution The VP partners closely with Production, Operations, Finance, and Executive Leadership to align secondary market strategy with overall business objectives. Key Responsibilities - Secondary Market Strategy and Execution: - Develop and execute the overall secondary marketing strategy for residential mortgage production, balancing profitability, risk management, and market competitiveness. - Oversee loan pricing, rate sheet development, and margin management in alignment with market conditions and organizational goals. - Manage loan sale execution, including best-execution analysis, loan pooling, investor commitments, and delivery to investors or agencies. - Pipeline Risk Management and Hedging: - Direct pipeline risk management strategies, including the use of approved hedging instruments and execution methods. - Monitor market trends, interest rate movements, fallout assumptions, and pull-through metrics to minimize exposure and volatility. - Partner with EVP Residential and Finance to ensure accurate gain-on-sale forecasting, hedging performance analysis, and financial reporting. - Lock Desk and Pricing Governance: - Oversee lock desk operations, ensuring accuracy, consistency, and integrity across all lock, relock, extension, and concession activities. - Establish and maintain policies, procedures, and controls to ensure pricing and lock practices comply with investor, agency, and regulatory requirements. - Ensure transparent communication and coordination between Secondary Marketing, Production, and Operations teams. - Investor and Counterparty Management: - Maintain and strengthen relationships with investors, correspondent partners, agencies, and approved counterparties. - Serve as the primary point of contact for investor negotiations, pricing discussions, product eligibility, and issue resolution. - Coordinate onboarding of new investors and mortgage products in collaboration with Compliance, Operations, and Legal teams. - Compliance, Reporting, and Controls: - Ensure all secondary marketing activities comply with investor guidelines, agency requirements, and applicable regulatory standards. - Oversee reporting related to loan sales, hedge positions, pipeline metrics, and secondary market performance. - Support internal and external audits by providing documentation, analysis, and subject-matter expertise related to secondary market activities. - Leadership and Cross-Functional Collaboration: - Lead, mentor, and develop secondary marketing and lock desk personnel, promoting a culture of accountability and continuous improvement. - Collaborate with Production, Operations, Underwriting, Servicing, and Compliance to improve execution, reduce friction, and enhance overall loan profitability. - Participate in strategic planning initiatives related to growth, product expansion, and market positioning. Qualifications - Bachelor’s degree in Finance, Business, Economics, or a related field, or an equivalent combination of education and experience. - 7-10 years of experience in residential mortgage secondary marketing, capital markets, or related mortgage banking functions. - Demonstrated experience managing mortgage pricing, hedging strategies, investor execution, and secondary market risk. - Strong understanding of residential mortgage products, investor and agency guidelines, and secondary market execution. - Advanced analytical and financial modeling skills with the ability to interpret market data and assess risk. - Proficiency with mortgage loan origination systems and secondary marketing platforms. - Excellent leadership, communication, and cross-functional collaboration skills. Additional / Preferred Qualifications - Experience in a bank or depository-based residential lending environment. - Experience with the Encompass LOS and the Optimal Blue Pricing Engine preferred. - Proven ability to operate effectively across varying interest rates, volume, and market cycles. - Strategic mindset with a hands-on, execution-oriented leadership style. Independent Action Performs work independently within scope of established guidelines and practices. Consults with manager where clarification or exception to Bank policy may be required. Equal Opportunity Employer An Affirmative Action/Equal Opportunity Employer of protected veterans and individuals with disabilities. Applications for employment are considered without regard to race, creed, color, religion, sex, gender identity, sexual orientation, marital status, genetic information, national origin, age, disability, status as a veteran, Vietnam Era Veteran, or being member of the Reserves or National Guard.