• Own paid media campaigns across Meta, LinkedIn, and Google Ads • Lead account setup, audience targeting, conversion tracking, pixel implementation, and account hierarchy management • Monitor and optimize campaigns to drive conversions and achieve KPIs • Translate campaign data into actionable insights and strategic recommendations • Analyze trends to explain campaign performance and recommend next steps based on data findings • Develop and maintain client-facing reporting dashboards using tools such as GA4, Google Ads, LinkedIn Campaign Manager, and Looker Studio • Regularly evaluate campaign performance and adjust strategies based on insights • Apply SEO and AEO awareness to integrated campaigns • Collaborate with cross-functional teams to align paid and organic marketing efforts • Mentor a junior team member by providing guidance, quality control, and support on campaign execution • Collaborate directly with clients to align on goals, refine strategies, and ensure deliverables are completed successfully • Participate in brainstorming sessions, planning meetings, and new business pitches • Support the execution of social media strategies across multiple platforms • Craft social media copy and content optimized for platform engagement and audience performance

• Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap. • Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement. • AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability. • Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time. • Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums.

• Lead measurement strategy for Compass brands • Own the full measurement conversation arc • Translate MMM, incrementality, and attribution model outputs into operator-native decisions • Sequence tests intelligently across channels • Help brands build a measurement roadmap • Be the channel expert in the room • Support sales as a subject matter expert • Feed the product from the outside in

• Supply Partnership Marketing (30%): Drive engagement and optimize partner showcase • Partnership Optimization: Organize events like educational lunch-and-learns, partner showcases, webinars, and FAM trips • Content Strategy: Manage and optimize supplier content within internal knowledge bases • Sponsorship Management: Execute marketing sponsorship agreements • Internal Communications: Broadcast partnership updates and news • Associate Lodging Manager (70%): Lead RFP process, monitor supplier responses, and resolve partner questions • Account Executive Functions: Perform tasks such as rate loading, auditing, and parity checks • Operational Support: Manage shared lodging email aliases and slack channel • Revenue Growth: Identify opportunities to drive volume and increase revenue