• Plan, execute, and optimize campaigns that drive installs and engaged users • Analyze performance and generate insights • Continuously improve user acquisition and retention strategies

• Build scalable B2B inbound lead generation systems • Launch and optimize paid media campaigns across Google, LinkedIn, Meta, YouTube, and emerging channels • Create landing pages, funnels, nurture sequences, and qualification workflows • Drive measurable pipeline and revenue growth across portfolio companies • Implement the modern marketing stack from scratch • Build reporting, tracking, analytics, and attribution systems • Continuously optimize based on performance data • Start as a highly hands-on IC • Hire and scale a lean, high-performing growth team over time • Manage external agencies, freelancers, AI workflows, and future internal hires

Role Description As a Growth Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. Specifically, you will: - Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels. - Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment. - Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut. - Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution. - Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization. - Test, iterate, and scale what works. Qualifications - Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend. - You've owned real budget, not a small line item. - You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work. - You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls. - You've worked at a fast-growing organization with real ownership. You don't need to be told what to do. - Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams. Benefits - Own B2B paid acquisition across multiple channels with real ownership over budget and performance. - Work on a product with strong market pull, helping scale a product that already has growing enterprise demand. - Blend strategy with execution, influencing channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy. - Experiment beyond traditional B2B channels, focusing on unconventional distribution and creative marketing ideas. - Solve a real targeting challenge with a specific, senior audience, rewarding creative, precision targeting over brute-force spend. - Join a highly analytical and product-minded team that cares deeply about measurement, iteration, and craft. Why you might not be excited about us - This is not a pure “media buyer” role; we expect paid marketers to think beyond campaign execution. - We care deeply about efficiency and accountability; every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution. - Things change quickly; budgets, channels, and priorities may shift rapidly based on performance and market feedback. - You'll need to thrive with autonomy; there won't be overly structured playbooks or layers of management. - We expect more than 9 to 5; raw hours make an impact at our current stage, but we trust each team member to create a flexible work schedule. - We strongly encourage time off to recharge: in addition to unlimited PTO, we've implemented a minimum 20 days vacation policy.

• Serve as a Business Development Leader for the company. Become a deep subject matter expert in all aspects related to Hello Heart and how we can work with targeted national payers. • Lead prospecting, pitching, and contracting for strategic partnerships in the Health Plan/Medicare space. • Manage and develop the Health Plan pipeline with accountability for strategic partnership targets. • Negotiate and manage the execution of channel partnership agreements with Health Plans. • Identify and execute partnership expansion opportunities.