Role Description Structurer et accélérer la croissance organique (SEO + contenus). - Renforcer la capacité d’AGLO à capter des intentions “haut de funnel” et “bas de funnel”. - Améliorer la conversion des pages clés (landing pages, pages produits, pages features, cas d’usage). - Maintenir et faire évoluer le site WordPress avec un niveau de qualité éditoriale et visuelle élevé. Qualifications - SEO : stratégie, audit, priorisation. - GEO / SEO adapté aux moteurs conversationnels. - Contenu qui convertit (copywriting + content marketing). - WordPress / Web full-stack (exécution et maintenance). - Sensibilité graphique / rendu “beau”. Requirements - Audit SEO complet : technique, sémantique, contenu, maillage, performance, indexation. - Construction d’une roadmap priorisée (quick wins + chantiers structurants). - Suivi de la performance : positions, trafic, pages d’entrée, conversions, leads. - Recommandations actionnables et itérations continues. - Optimisation des contenus pour les usages actuels (requêtes conversationnelles, intention, réponses structurées, reddit). - Structuration des pages pour favoriser compréhension, réassurance, et clarté (FAQ, synthèses, blocs, hiérarchie). - Mise en place de bonnes pratiques de contenu “prouvable” (preuves, exemples, cas, chiffres, démonstration). - Création/optimisation de pages à enjeu : landing pages, pages produit, pages fonctionnalités, cas d’usage. - Production de contenus SEO : articles, guides, pages “comparatif”, glossaire/FAQ. - Travail continu sur la conversion : angles, structure, clarté, CTA, preuve, wording, friction. - Interventions directes dans WordPress : pages, sections, templates simples, intégrations, corrections. - Optimisation Core Web Vitals / performance (médias, scripts, cache, bonnes pratiques). - Gestion SEO technique au quotidien : redirections, canonical, sitemap, erreurs, hygiène d’indexation. - Capacité à “mettre les mains dedans” pour livrer vite (front + ajustements back si nécessaire). - Soigner la mise en page : hiérarchie, composition, cohérence visuelle, lisibilité. - Proposer des améliorations simples mais efficaces (iconographie, visuels, sections, présentation). - Produire/structurer un contenu à la fois efficace et agréable à parcourir.

Title: Copywriter/Content Strategist Location: Pasadena, CA Hybrid Part Time Mid Level Job Description: M&S (which stands for Management and Solutions) was conceived in 2002 with the vision of creating highly effective teams of elite consultants to deliver strategic process and technology solutions to enterprise organizations across the US. Our commitment to delivery in complex environments and long-term customer success has merged process and technology into innovative solutions, established deep pockets of expertise, and enabled innovative transformation for evolving businesses. We have intentionally cultivated steady growth focused on being approachable and helpful to our dearly valued clients and closely cared-for employees. M&S people simply “care hard”, and this reflects in our work products, our interactions, and our culture. Job Responsibilities: The Copywriter / Content Strategist will shape how the client's work is communicated through language across digital and print platforms. This role requires a writer who is strategic, precise, and curious—someone who can engage deeply with technical content and translate it into clear, human-centered narratives without losing accuracy or nuance. - Develop clear, consistent, and accessible content - Support creative projects through copywriting, editing, and content refinement - Partner with designers and subject-matter experts to structure and clarify information - Establish content hierarchies that support usability and comprehension - Learn and apply the client’s technical language and scientific specificity - Edit and refine content for clarity, tone, and accuracy Required Skills: - Experience in UX writing, content strategy, or editorial design - Strong ability to work with complex technical or scientific material - Excellent editing and copy development skills - Comfort collaborating within multidisciplinary teams - Thoughtful, precise approach to language and communication *Must be a US Citizen or Permanent Resident *This is a possible hybrid position *M&S Consulting proactively fulfills its role as an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, sex, religion, age, sexual orientation, gender identity and expression, national origin, marital status, physical or mental disability, status as a protected veteran, or any other characteristic protected by law.

• Support creation and implementation of a comprehensive content strategy aligned with organizational goals. • Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters). • Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors. • Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets. • Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives. • Integrate optimized content for search engines and user engagement. • Monitor content performance, gathering analysis and adjusting strategies based on data insights. • Ensure all content aligns with the organization’s voice, tone, brand and values.

• Act as the final stamp of approval on all assigned client copy from a strategy and quality standpoint • Review copy to ensure it aligns with client strategy, brand voice, tone, and overarching content goals • Review copy to ensure it serves the reader, conduct quality assurance checks to evaluate content structure, flow, and strategic effectiveness • Review copy to ensure it meets on-page SEO/GEO best practices, including proper keyword integration, internal linking, readability, and optimized page elements such as meta titles and meta descriptions • Thoroughly fact-check copy to ensure all names, statistics, claims, dates, and references are accurate and properly sourced • Communicate clear, actionable, and constructive feedback and strategic coaching to writers, flagging issues for them to address rather than making direct edits • Communicate with managers, designers, and writers on strategic gaps, structural improvements, and content quality to strengthen their content execution and meet client goals • Manage, maintain, and consistently improve our AI editing tool, Grammarly, to ensure client style guides are followed in the writing process, including handling grammar, spelling, and mechanical edits, as well as addressing client nuances or recurring feedback • Proactively support Siege Learning & Development initiatives pertaining to content production and quality, with an emphasis on AI enhancements • Hit project deadlines while maintaining utilization goals • Edit and review Digital PR campaign assets, including press pitches, data studies, expert commentary, survey reports, and media-facing content • Ensure PR content is accurate, compelling, concise, and aligned with publication standards and journalist expectations • Review design direction and visual recommendations to ensure they complement and elevate written content • Provide constructive feedback and editorial coaching to writers to help improve writing quality, storytelling, and content performance • Manage multiple deadlines and projects effectively while maintaining utilization and quality expectations • Deliver a reliable, solutions-oriented approach to helping clients grow their organic presence and brand visibility