• Support creation and implementation of a comprehensive content strategy aligned with organizational goals. • Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters). • Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors. • Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets. • Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives. • Integrate optimized content for search engines and user engagement. • Monitor content performance, gathering analysis and adjusting strategies based on data insights. • Ensure all content aligns with the organization’s voice, tone, brand and values.

• Act as the final stamp of approval on all assigned client copy from a strategy and quality standpoint • Review copy to ensure it aligns with client strategy, brand voice, tone, and overarching content goals • Review copy to ensure it serves the reader, conduct quality assurance checks to evaluate content structure, flow, and strategic effectiveness • Review copy to ensure it meets on-page SEO/GEO best practices, including proper keyword integration, internal linking, readability, and optimized page elements such as meta titles and meta descriptions • Thoroughly fact-check copy to ensure all names, statistics, claims, dates, and references are accurate and properly sourced • Communicate clear, actionable, and constructive feedback and strategic coaching to writers, flagging issues for them to address rather than making direct edits • Communicate with managers, designers, and writers on strategic gaps, structural improvements, and content quality to strengthen their content execution and meet client goals • Manage, maintain, and consistently improve our AI editing tool, Grammarly, to ensure client style guides are followed in the writing process, including handling grammar, spelling, and mechanical edits, as well as addressing client nuances or recurring feedback • Proactively support Siege Learning & Development initiatives pertaining to content production and quality, with an emphasis on AI enhancements • Hit project deadlines while maintaining utilization goals • Edit and review Digital PR campaign assets, including press pitches, data studies, expert commentary, survey reports, and media-facing content • Ensure PR content is accurate, compelling, concise, and aligned with publication standards and journalist expectations • Review design direction and visual recommendations to ensure they complement and elevate written content • Provide constructive feedback and editorial coaching to writers to help improve writing quality, storytelling, and content performance • Manage multiple deadlines and projects effectively while maintaining utilization and quality expectations • Deliver a reliable, solutions-oriented approach to helping clients grow their organic presence and brand visibility

• Lead the production of written, audio, and video content across owned channels • Ideate, plan, and direct engaging content that strengthens SEO position and pulls community engagement • Manage Social & Community Manager and freelance writers/ • Develop SEO-forward content strategy • Own the BOXED YouTube channel strategy and video production • Establish overall social media and community strategy

• Transform approved scripts and video content into derivative assets including text posts, images, carousels, stories (including simple video stories), and other formats for Instagram, Facebook, TikTok, and YouTube. • Use AI tools (Claude, ChatGPT, Gemini) to research topics, generate content ideas, and adapt scripts into derivative content formats in both English and Spanish. • Generate content briefs from scripts using PAL's dedicated Claude Project, and contribute to brief creation and script proposals in collaboration with the Creative Director and Sales & Marketing Director. • Write captions, copy, and calls to action for all content — both video content produced by contractors and static assets you create — ensuring all copy is on-brand and aligned with the firm's messaging framework and CTA strategy. • Publish content natively on each platform (Instagram, Facebook, TikTok, YouTube), understanding that each network has its own publishing tools, features, and best practices that scheduling tools don't fully replicate. • Ensure content is tailored to each platform's format, dimensions, and audience behavior — not simply cross-posted. • Present the scheduled content plan to the Creative Director for review and approval before publishing. • Coordinate with video contractors to ensure finished assets are received on time and integrated into the publishing schedule. • Apply SEO and AEO (Answer Engine Optimization) best practices to static content, captions, descriptions, and blog posts to support organic discovery and AI citation positioning. • Manage content workflows in Asana, ensuring tasks are tracked, deadlines are met, and the production pipeline runs smoothly.