• Perform strategic development and execution of integrated global marketing communication strategies • Execute global agency partnerships to deliver high-impact creative assets • Support new product introductions (NPI) by defining communication strategies • Coordinate cross-functional collaboration with global and regional marketing teams • Prepare scalable foundational communication toolkits, assets, and content strategies tailored to regional needs

Role Description Lap of Love Veterinary Hospice seeks to add a key member to its growing team by employing a dynamic Marketing Talent Strategist to support our Marketing Department. This individual will play an instrumental role in Lap of Love’s day-to-day operations by leading the development and execution of multi-channel campaigns that attract compassionate veterinarians and veterinary students. This role focuses on building meaningful connections through digital, social, events, and email, sharing what makes Lap of Love a unique and fulfilling place to grow a career in end-of-life care. This position is ideal for a driven, results-oriented marketer with hands-on CRM experience and a proven track record of building and executing campaigns that generate qualified leads. - Lead efforts to grow and maintain the veterinarian and veterinary student database in the CRM. - Proactively identify opportunities to connect with veterinarian and veterinary students, and nurture relationships to build robust talent pools in all Lap of Love markets. - Build and maintain a veterinarian-focused content strategy and continuously test and refine messaging to improve engagement and conversion. - Create and execute nurture programs that move veterinarians and veterinary students from awareness to engagement to the apply stage. - Represent Lap of Love at conferences and campus events. Staff booths, lead brief info sessions, capture leads and feedback, and ensure timely, personalized follow-up in the CRM. - Support maintenance of branded career and recruitment pages, including writing and editing page copy, uploading assets, and ensuring consistent brand voice. - Monitor CRM analytics and KPIs to measure performance and provide insights and recommendations to optimize continually. - Support various recruiting platforms and approaches to capture leads and ensure contacts are logged and followed up in the CRM. - Support broader educational marketing campaigns as needed to boost brand visibility and lead generation for Lap of Love services. - Leverage modern methods to improve efficiency, scale outreach efforts, and enhance personalization across candidate engagement initiatives. Qualifications - Bachelor’s degree in marketing, communications, business, or related field required. - Minimum of 2 years of marketing and/or recruiting experience required. - Hands-on CRM/ATS experience, including the ability to manage a targeted campaign out of a CRM or ATS required. - Comfortable using Adobe Creative Suite and Canva to create marketing assets. - Strong writing and editing skills with the ability to follow brand voice to create content for emails, socials, and events. - Superior organizational and critical thinking skills and attention to detail with the ability to self-manage multiple projects at a time. - Demonstrated ability to take ownership of small projects from planning through execution - examples may include running an email campaign, coordinating a webinar, or piloting a new outreach tool. - Excellent organizational skills, able to prioritize tasks and meet deadlines while working independently on day-to-day responsibilities. - Demonstrated interest, experience, and abilities with emerging technology. Willing to research, pilot, and test new platforms and AI tools. - Comfortable with data analysis to review metrics and iterate based on results. - Exemplify and convey Lap of Love’s values. Requirements - Able to sit for prolonged periods of time of up to 8 hours per day. - Able to frequently communicate by telephone and through use of computer technologies, including but not limited to email and video conferencing. - Possess manual dexterity, fine motor skills, and the ability to operate a computer, read a computer screen and type on a keyboard for prolonged periods of time of up to 8 hours per day. - Able to multitask using multiple computer tabs/platforms while engaging in conversation. - Average or above average working knowledge of computers, email, video conferencing technologies, and digital medical records. - Able to quickly learn custom software and other programs, such as Zoom, Sunshine, and Google Suite. - Average or above average working knowledge of the internet and scheduling and communications applications and software, such as Gmail, Google Calendar, and web-based communication platforms. - Access to reliable and secure internet. - Maintain confidentiality of all patient, client, and business information. - Comply with all applicable laws, regulations, policies, procedures, and guidelines. Benefits - Health Insurance Plan (Medical) with 100% employer paid HSA option available. - Dental and Vision Plans. - Retirement Plan (Traditional 401k with 3% match and Roth 401k). - Paid Time Off. - Bereavement Leave. - Paid Parental Leave. - Employer-funded Lifestyle Spending Account (LSA). - Life Insurance (Basic, Voluntary, and AD&D). - Short Term and Long Term Disability Insurance. - Training & Development. - Pet Discount Plan and Pet Insurance.

- Upload creatives into advertising campaigns and configure them following team guidelines. - Prepare standard campaign reports (CPM, CPC, CTR, CPA). - Organize and maintain creative files, reports, and media plans. - Keep Google Sheets / Excel documents accurate and updated. - Export reports from advertising platforms and share them with the team. - Support campaign testing and optimization processes. - Participate in testing marketing hypotheses and advertising creatives. - Assist with analytical, operational, and creative marketing tasks.

• Own the overall Go-to-Market plan for your assigned Americas territory with input and expertise from key internal stakeholders and the Global Head of Field and Partner Marketing • Own pipeline creation and acceleration for the Americas region — driving measurable contribution to pipeline targets, improving conversion rates, and supporting revenue attainment in close alignment with Sales • Design and execute integrated, multi-channel demand programs (field, digital, and partner-led) to generate high-quality pipeline and improve funnel conversion across key accounts and segments • Partner closely with Sales and BDR teams to optimize lead follow-up, qualification, and conversion, ensuring strong pipeline progression and velocity • Track and own performance against pipeline KPIs, including pipeline generated, influenceford revenue, conversion rates, and ROI by channel and campaign • Drive partner-sourced and partner-influenced pipeline through structured co-marketing programs and joint GTM execution • Serve as liaison to Sales team, be their advocate and conduit to the larger organization • Maintain relationships with regional partners, conference organizers, and influential associations • Leverage social media to raise awareness and further promote our presence at various events • Monitor industry trends and competitor activities in the Americas region • An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must • Manage regional budget, accurately estimate costs, and manage execution • Track performance results and act as a key partner to the BDR team to ensure alignment on lead quality, follow-up, and conversion • Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs