• Own the overall Go-to-Market plan for your assigned Americas territory with input and expertise from key internal stakeholders and the Global Head of Field and Partner Marketing • Own pipeline creation and acceleration for the Americas region — driving measurable contribution to pipeline targets, improving conversion rates, and supporting revenue attainment in close alignment with Sales • Design and execute integrated, multi-channel demand programs (field, digital, and partner-led) to generate high-quality pipeline and improve funnel conversion across key accounts and segments • Partner closely with Sales and BDR teams to optimize lead follow-up, qualification, and conversion, ensuring strong pipeline progression and velocity • Track and own performance against pipeline KPIs, including pipeline generated, influenceford revenue, conversion rates, and ROI by channel and campaign • Drive partner-sourced and partner-influenced pipeline through structured co-marketing programs and joint GTM execution • Serve as liaison to Sales team, be their advocate and conduit to the larger organization • Maintain relationships with regional partners, conference organizers, and influential associations • Leverage social media to raise awareness and further promote our presence at various events • Monitor industry trends and competitor activities in the Americas region • An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must • Manage regional budget, accurately estimate costs, and manage execution • Track performance results and act as a key partner to the BDR team to ensure alignment on lead quality, follow-up, and conversion • Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs

• Die besten Keywords finden, damit Produkte und Webseiten weit oben in den Suchergebnissen von u. a. Google und Amazon erscheinen. • Die Optimierung und Erstellung von benutzer- und suchmaschinenfreundlichen Inhalten. • Unterstützung Ihrer Marketing-Kollegen. • Entwerfen von spezifischen Marketingkampagnen für Deutschland. • Die Analyse von Daten, die es Ihnen ermöglicht, Entscheidungen zu treffen, die zu noch nie dagewesenen Erfolgen oder wertvollen Lektionen führen.

• Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance. • Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth. • Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies. • Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement. • Identify additional avenues to build community, KOL/Affiliates Management. • Designing and implementing incentive programs to promote engagement and growth with existing and potential networks. • Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.). • Brainstorming and implementing online/offline event plans and concepts. • Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

Role Description The Managing Director, Marketing Services is a commercial-first leader responsible for the strategic and operational evolution of our performance and integrated marketing craft. You are a translator, equally comfortable discussing LTV and brand affinity with a CMO as you are discussing data strategy & architecture and MarTech workflows with a CTO. As a Managing Director, you’re a transformation agent who doesn't simply manage media executions; you orchestrate full-funnel ecosystems. You bring a player-coach mindset to a high-growth environment, striking the perfect balance between high-level portfolio stewardship and a deep, intuitive understanding of the technical work happening on the ground. This position reports to the global EVP of Strategy and Insights. What you’ll do - Lead the transformation of AI in Marketing Services workflows by integrating AI into the strategy and delivery of media strategy, martech, marketing operations, and content production, finding efficiencies in real-time optimization and driving outsized impact for clients. - Orchestrate connected journeys beyond silo-ed channel planning, bringing together cross-channel experiences where paid media channels tie not just to acquisition, but also into owned nurture campaigns to extend retention and growth through channels like email and SMS. - Act as a commercial partner to our clients, ensuring that media buying and tech investments are fueling measurable ROI, brand lift, and long-term Customer Lifetime Value (CLTV). - Lead strategic systems oversight and navigate complex CRM migrations and personalization strategies, treating the tech stack as a creative mechanism for brand expression and increased business impact. - Ensure data-flow, tracking, and tagging are not just "functioning," but are actively sharpening audience targeting and brand affinity. - Ensure media strategy and buying teams are not only crafting annual and quarterly media plans, but have the process tools and technology to ensure buying delivers on and extends performance forecasted in planning. - Maintain a relentless performance mindset, fostering a culture of minute-to-minute optimization while identifying opportunities to automate "the boring" so the team can focus on "the bold." Qualifications - Established experience as a Head of Performance Marketing or Integrated Marketing, with a track record of driving both brand-level awareness and measurable contribution (pipeline, ROAS, CLTV, etc.). - AI native mindset: Demonstrated confidence with using AI to transform marketing delivery, automate performance tracking, or sharpen MarTech stack efficiency. - Omni-Channel Orchestration: In-depth experience across the full media landscape including paid search, programmatic, native, content syndication, CTV, DOOH, partner direct, paid social. - Full funnel Orchestration & Connected Journey: Proven expertise in connected journey mapping, using CRM to trigger automated cross-channel experiences. - Experience in B2C and B2B on programs ranging from brand lift to measurable pipeline contribution. - A "Player-Coach" philosophy: Ability to manage multiple high-stakes accounts simultaneously. - “Always On” performance mindset: Proven execution of real-time optimization and day-to-day involvement with clients. - Media Buying & Tech Fluency: Experience with the buying side, ensuring data fuels media and decisions. - Understand the technical nuances of tracking, tagging, data-flow to ensure MarTech investments drive media performance (ROI) and audience targeting. - Views the tech stack as a creative mechanism for brand expression, understanding how each channel impacts brand affinity, CLTV, and customer lifecycle. - Strategic Systems Oversight: Ability to lead a multi-disciplinary team through complex CRM migrations and personalization strategies. - Client Empathy: Ability to support client relationships as executive sponsor in retainers. Benefits - This role is currently not available for hire or work in New Mexico and Hawaii, USA. - The salary range for this position is $265,000 — $285,000 USD.