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Cyware logo
Cyware

Defend against threats with cyber fusion solutions for threat intelligence, threat response and security orchestration.

Campaign Manager

Performance MarketingPerformance MarketingOtherRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

116 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Campaign Manager

Cyware

• Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline • Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging • Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns • Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing • Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals • Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys • A/B test subject lines, creative, and audience segments for performance optimization • Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly • Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome • Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance • Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels • Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life • Nurture the corporate Vision and the campaign theme until a desired outcome is achieved.

Job Requirements

  • 5–8 years of marketing experience, with at least 3+ years in cybersecurity or a technical B2B SaaS domain
  • Proven track record running demand generation or outbound campaigns that resulted in meaningful pipeline
  • Exceptional writing skills and understanding of how to craft persuasive campaigns for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
  • Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what’s working
  • Must have strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out rather than blend in
  • Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc
  • Self-starter with creative energy, hustle, and strong ownership mentality
  • Demonstrable proficiency in AI tools, Prompt engineering and iterations, AI Orchestration relevant to the job function
  • Ability to manage multiple campaigns and deadlines with calm and clarity.

Benefits

  • We foster an exciting and challenging start-up culture.
  • We’re not just employees. We’re people.
  • We offer a comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more.
  • We’ll invest in your career.
  • We offer competitive compensation packages.
  • We value diversity of people, culture, and ideas.

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