Our mission is to improve human health by enabling rapid, targeted interventions through advanced brain analytics.
Senior Product Marketing Manager
Location
Massachusetts
Posted
64 days ago
Salary
0
Seniority
Senior
Job Description
Senior Product Marketing Manager
Beacon Biosignals
• Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation. • Develop deep expertise in the diagnostics and life sciences buyer journey. • Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences. • Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions. • Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape. • Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI. • Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities. • Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives. • Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.
Job Requirements
- 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.
- Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.
- Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.
- Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.
- Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.
- Bachelor’s degree in life sciences, marketing, or a related field.
- Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
- Experience working at a startup or early-stage company
Benefits
- PTO
- Equity
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