• Build Content That Converts • Develop and maintain compelling product messaging, decks, battlecards, solution briefs, and customer-facing materials that clearly communicate our value proposition. • Translate product capabilities and customer pain points into crisp, audience-appropriate content for both business and technical buyers. • Design visually polished, on-brand presentations using PowerPoint and other tools that are ready for the field, no polish required downstream. • Drive Pipeline with Data • Pull, analyze, and synthesize pipeline and campaign performance data to identify trends, gaps, and opportunities across the funnel. • Build and maintain dashboards and reports that track go-to-market KPIs, content performance, and launch metrics. • Support campaign and launch planning with data-backed recommendations on messaging, targeting, and channel mix. • Execute Go-to-Market Launches • Partner with Product, Demand Gen, and Sales to coordinate product launches and campaign initiatives end-to-end, from asset creation to field readiness. • Maintain launch trackers, project timelines, and cross-functional checklists to keep execution on track. • Contribute to competitive intelligence by monitoring market activity and keeping battlecards and positioning docs current. • Enable the Field • Produce training materials, talk tracks, and enablement resources that help sellers and SDRs communicate value with confidence. • Support onboarding content and ongoing enablement updates as products and messaging evolve. • Leverage AI and Modern Tooling • Use AI writing and research tools (e.g., Claude, ChatGPT, Gemini, Jasper) to accelerate content development and first-draft production. • Apply software tools across the PMM stack, including Salesforce, Tableau or Looker, Highspot or Seismic, Figma, and project management platforms, to work efficiently and collaboratively. • Stay current on emerging AI tooling and proactively identify ways to streamline and scale content production.

• Own Growth & Funnel Optimization • Drive user acquisition and conversion across paid, organic, lifecycle, and product-led growth channels. • Continuously test and optimize messaging, landing pages, CTAs, onboarding flows, and conversion funnels. • Execute GTM Campaigns • Support product launches and GTM initiatives from strategy through execution. • Coordinate campaigns across web, email, paid, content, and social channels to drive awareness and pipeline growth. • Lifecycle & Email Marketing • Build and optimize lifecycle marketing programs including onboarding, nurture, activation, and re-engagement campaigns. • Manage segmentation, automation, and performance tracking across email workflows. • Landing Pages & Conversion • Own landing page strategy and execution, including testing, messaging, UX recommendations, and conversion optimization. • Partner with design and engineering to quickly launch and iterate on experiments. • Performance Marketing • Manage and optimize paid campaigns across channels including Google, LinkedIn, X, Meta, and other emerging platforms. • Monitor CAC, conversion rates, attribution, and ROI to improve campaign performance. • Analytics & Experimentation • Track and analyze key funnel metrics and growth KPIs. • Build reporting dashboards, identify opportunities, and run structured A/B tests to improve acquisition and activation performance. • Marketing Operations & Tooling • Help build and maintain the marketing tech stack and operational processes needed to scale growth efficiently.

• Execute the vision for GTM analytics, ensuring our data infrastructure supports a multi-segment, global sales organization. • Manage the measurement framework for Top-of-Funnel (Outbound) and Partnerships, optimizing lead-to-opportunity conversion and ROI. • Maintain the 'Source of Truth' for Sales and Account Management. Analyze win rates, sales cycles, and churn propensity to drive predictable revenue. • Drive the execution of annual and quarterly planning. Partner with Finance and RevOps to set targets, define territories, and build capacity models. • Act as a key pillar of the RevOps team, driving data integrity and ensuring the 'Revenue Engine' is fueled by clean, actionable data. • Coordinate with Marketing Analytics to bridge the gap between marketing spend and sales output for a unified 'MQL to Closed-Won' view. • Build and maintain predictive models for sales attainment and revenue pacing to allow for proactive leadership adjustments. • Build and oversee executive-level dashboards that provide real-time visibility into sales productivity and GTM efficiency. • Direct and mentor a team of GTM analysts, fostering a culture of technical excellence and commercial curiosity.

• Sit at the heart of Nielsen's commercial and product ecosystem • Be a trusted partner to Product, Sales, and the broader market • Lead with curiosity and build a product marketing team • Shape how Nielsen's analytics and data portfolio reaches the market • Partner with Product and Executive leadership to craft category-defining thought leadership • Collaborate closely with Product and Engineering to translate complex architectures into value stories • Work in partnership with C-suite executives to integrate product marketing strategy • Build a genuine partnership with Sales leadership • Partner with Product and Technology teams on AI and automation • Serve as a credible voice of the customer inside product development • Align Demand Gen, Communications, Content, and Field Marketing behind an analytics narrative