Role Description Bigeye is redefining how enterprise companies scale AI by enabling trust. In a crowded and noisy market, our success depends on clearly defining our category, aligning product direction with real market needs, and enabling our sales team to consistently win. As Head of Product Marketing, you will own how our product is defined, packaged, priced, and brought to market, ensuring tight alignment between market needs, product direction, sales execution, and customer feedback. You will play a central role in shaping both what we build and how we compete. What you will be doing - Define and evolve Bigeye’s category: AI Trust - Own product positioning, differentiation, and market narrative - Own ICP, personas, buying committee definition, and customer insight - Own pricing, packaging, and commercial strategy - Develop and maintain a market-facing product roadmap for use by Sales and customer-facing teams - Provide structured input into Engineering roadmap priorities based on market demand, customer feedback, sales insights, and competitive dynamics - Translate market needs into clear product direction, requirements, and GTM priorities - Define and operationalize repeatable sales plays across use cases, personas, industries, and buying triggers - Own sales enablement, including messaging frameworks, talk tracks, core assets, and competitive positioning - Partner with the VP of Customer Success on Customer Advisory Board, Power User Group, and Design Partner programs - Own competitive intelligence and ensure Bigeye has a clear differentiation strategy - Build and manage analyst relationships and influence external market perception - Drive feedback loops across Sales, SDRs, Customer Success, and customers to improve product direction, messaging, and GTM strategy Qualifications - 8-10 years in product marketing, and 4-5 years leadership roles in product marketing - Proven track record owning positioning, category narrative, and go-to-market strategy - Experience influencing product direction and working closely with engineering teams - Strong experience with pricing, packaging, and commercial strategy - Deep understanding of enterprise B2B sales motions and complex buying committees - Ability to translate technical products into clear, differentiated market narratives - Experience developing sales plays, enablement programs, and competitive positioning - Strong cross-functional leadership across Marketing, Sales, Engineering, and Customer Success - Experience building or managing customer insight programs such as CABs, advisory groups, or design partner programs - Comfort operating in a lean, high-accountability environment - Hand on AI tooling and work flow experience Preferred Skills - Experience in data, analytics, infrastructure, or developer-focused products - Experience in category creation or early-stage market definition - Experience working with industry analysts and market influencers - Experience supporting enterprise GTM motions with technical buyers - Strong storytelling and executive communication skills Compensation - Base salary range $165,000-175,000 (+equity), depending on location - Curious how we came up with this range? Ask us about our process! Benefits - Generous salary and equity opportunity - Remote first - Live where you want in the US - Flexible PTO to have fun and recharge - Medical, Dental, Vision and Life Insurance to keep you healthy - Dedicated Parental Leave to take care of new additions in your household - 401k plan to help you save for the future - Learning and Development stipend to help you grow in your career - Receive an elite technology package to make work easier

Role Description As the Senior Product Marketing Manager leading NinjaTrader’s international marketing pod, you’ll be at the forefront of expanding our reach into global markets. You’ll own the go-to-market (GTM) strategy for one of our new international product lines—driving growth, adoption, and customer engagement. In this highly cross-functional role, you’ll shape product positioning, craft customer-centric narratives, and ensure alignment across product, engineering, sales, and brand. This is a high-impact opportunity to lead strategic launches and deliver experiences that fuel business growth on a global scale. - GTM Strategy & Execution: Develop and execute robust marketing strategies and GTM plans that drive product adoption and customer engagement. This includes competitor research, defining and understanding the target audience, developing compelling positioning, and ensuring the value proposition resonates across customer touch points thereby driving adoption. - Cross-functional Collaboration: Lead the GTM process, working with teams like product, engineering, sales, and marketing. Ensure alignment and execution in line with GTM strategy throughout the lifecycle of the product, from concept to post-launch. - Customer Insights & Strategy Development: Work with the Customer Insights team to leverage data and research, building a deep understanding of the audience. Use this insight to shape product positioning and inform GTM strategies that resonate with target audiences. - Storytelling: Craft compelling narratives that will make our product stand out to the audience. Define audience needs, value proposition and develop differentiated customer narratives. - Influence Product Strategy: Partner with product teams to provide input on product development based on market and customer insights. Ensure that the products we build meet the needs of our audience and storytelling is built into the experience (within and outside the product). - Activation: Monitor product adoption and collect feedback to refine future GTM plans. Analyze performance against KPIs and provide actionable insights to optimize future strategies. Qualifications - 8+ years of product marketing experience in high-growth fintech or tech industry. - Demonstrated ability to execute GTM strategies and lead product launches for complex products across multiple geographies. - A proven track record of driving business results through well-executed marketing programs. - Proven experience working with cross-functional teams and driving successful outcomes. - Exceptional communication skills, with the ability to influence stakeholders, present to senior leadership, and drive alignment across teams. - Strong analytical skills and the ability to develop data-driven insights that turn into actionable marketing strategies. - Ability to track and report on KPIs to measure and communicate the effectiveness of marketing initiatives and their direct impact on business outcomes. - A self-starter who thrives in a fast-paced, dynamic environment and brings clarity to ambiguous situations. - Low ego, high EQ, and a collaborative work ethic. Benefits - The salary range for this role will be $150,000 - $180,000 USD. - This position will also receive an annual target bonus of 10%. - Bonus pay at NinjaTrader is based on individual performance (50%) as well as company/team performance (50%). Location - This is a remote role. We are looking for candidates in the EU. Equal Employment Opportunity We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

• Help manage and execute the Go-To-Market project plans for our 3x-a-year product releases, ensuring deadlines and deliverables are met across cross-functional teams. • Support the creation and management of product marketing content and strategy for our major global conferences, including Inspire and World Tour. • Own the continuous refresh of product marketing assets, sales enablement materials, and roadmap updates to ensure internal and external stakeholders always have the latest information. • Collaborate cross-functionally with Product Management, broader marketing teams, and sales enablement to keep launch plans moving efficiently. • Manage content postings in the Coupa Community portal, monitor incoming customer questions/comments to ensure timely SME (Subject Matter Expert) responses, and partner with the Community Experience team to drive alignment and completion of deliverables assigned to Product Marketing. • Leverage cutting-edge generative AI tools (such as Notebook, Gemini, etc.) to optimize workflows, scale content creation, and drive internal process efficiencies. • And more!

• Build Content That Converts • Develop and maintain compelling product messaging, decks, battlecards, solution briefs, and customer-facing materials that clearly communicate our value proposition. • Translate product capabilities and customer pain points into crisp, audience-appropriate content for both business and technical buyers. • Design visually polished, on-brand presentations using PowerPoint and other tools that are ready for the field, no polish required downstream. • Drive Pipeline with Data • Pull, analyze, and synthesize pipeline and campaign performance data to identify trends, gaps, and opportunities across the funnel. • Build and maintain dashboards and reports that track go-to-market KPIs, content performance, and launch metrics. • Support campaign and launch planning with data-backed recommendations on messaging, targeting, and channel mix. • Execute Go-to-Market Launches • Partner with Product, Demand Gen, and Sales to coordinate product launches and campaign initiatives end-to-end, from asset creation to field readiness. • Maintain launch trackers, project timelines, and cross-functional checklists to keep execution on track. • Contribute to competitive intelligence by monitoring market activity and keeping battlecards and positioning docs current. • Enable the Field • Produce training materials, talk tracks, and enablement resources that help sellers and SDRs communicate value with confidence. • Support onboarding content and ongoing enablement updates as products and messaging evolve. • Leverage AI and Modern Tooling • Use AI writing and research tools (e.g., Claude, ChatGPT, Gemini, Jasper) to accelerate content development and first-draft production. • Apply software tools across the PMM stack, including Salesforce, Tableau or Looker, Highspot or Seismic, Figma, and project management platforms, to work efficiently and collaboratively. • Stay current on emerging AI tooling and proactively identify ways to streamline and scale content production.