Bigeye

Role Description Bigeye is redefining how enterprise companies scale AI by enabling trust. In a crowded and noisy market, our success depends on clearly defining our category, aligning product direction with real market needs, and enabling our sales team to consistently win. As Head of Product Marketing, you will own how our product is defined, packaged, priced, and brought to market, ensuring tight alignment between market needs, product direction, sales execution, and customer feedback. You will play a central role in shaping both what we build and how we compete. What you will be doing - Define and evolve Bigeye’s category: AI Trust - Own product positioning, differentiation, and market narrative - Own ICP, personas, buying committee definition, and customer insight - Own pricing, packaging, and commercial strategy - Develop and maintain a market-facing product roadmap for use by Sales and customer-facing teams - Provide structured input into Engineering roadmap priorities based on market demand, customer feedback, sales insights, and competitive dynamics - Translate market needs into clear product direction, requirements, and GTM priorities - Define and operationalize repeatable sales plays across use cases, personas, industries, and buying triggers - Own sales enablement, including messaging frameworks, talk tracks, core assets, and competitive positioning - Partner with the VP of Customer Success on Customer Advisory Board, Power User Group, and Design Partner programs - Own competitive intelligence and ensure Bigeye has a clear differentiation strategy - Build and manage analyst relationships and influence external market perception - Drive feedback loops across Sales, SDRs, Customer Success, and customers to improve product direction, messaging, and GTM strategy Qualifications - 8-10 years in product marketing, and 4-5 years leadership roles in product marketing - Proven track record owning positioning, category narrative, and go-to-market strategy - Experience influencing product direction and working closely with engineering teams - Strong experience with pricing, packaging, and commercial strategy - Deep understanding of enterprise B2B sales motions and complex buying committees - Ability to translate technical products into clear, differentiated market narratives - Experience developing sales plays, enablement programs, and competitive positioning - Strong cross-functional leadership across Marketing, Sales, Engineering, and Customer Success - Experience building or managing customer insight programs such as CABs, advisory groups, or design partner programs - Comfort operating in a lean, high-accountability environment - Hand on AI tooling and work flow experience Preferred Skills - Experience in data, analytics, infrastructure, or developer-focused products - Experience in category creation or early-stage market definition - Experience working with industry analysts and market influencers - Experience supporting enterprise GTM motions with technical buyers - Strong storytelling and executive communication skills Compensation - Base salary range $165,000-175,000 (+equity), depending on location - Curious how we came up with this range? Ask us about our process! Benefits - Generous salary and equity opportunity - Remote first - Live where you want in the US - Flexible PTO to have fun and recharge - Medical, Dental, Vision and Life Insurance to keep you healthy - Dedicated Parental Leave to take care of new additions in your household - 401k plan to help you save for the future - Learning and Development stipend to help you grow in your career - Receive an elite technology package to make work easier

Role Description As Marketing Pipeline Manager, you will own the strategy, execution, and optimization of Bigeye's demand generation programs. You will design and operate a repeatable pipeline engine across channels, make data-driven investment decisions, and ensure that marketing programs translate into high-quality opportunities for Sales. This is a senior, high-ownership role for someone who can think strategically, operate hands-on, and use data to make clear decisions about where to invest, what to scale, and what to stop doing. What you’ll be doing - Own pipeline strategy, performance, and outcomes - Define the overall pipeline generation strategy across marketing channels - Be accountable for pipeline volume, quality, efficiency, and conversion - Continuously optimize programs for ROI, conversion, and scale - Partner with Sales and SDR leadership to ensure marketing-generated demand converts into qualified opportunities - Own channel strategy and investment decisions - Own channel mix and investment decisions across events, paid media, campaigns, and account-based programs - Evaluate channel performance and reallocate investment based on data - Scale what works and cut what does not - Partner with agencies and internal stakeholders to ensure every channel is accountable to business outcomes - Lead account-based strategy and orchestration - Define and drive account-based strategy across target segments - Align Marketing, Sales, and SDR efforts around priority accounts - Orchestrate coordinated plays across events, paid campaigns, SDR outreach, and content - Ensure account-based programs are measurable, repeatable, and tied to pipeline outcomes - Build and operate the pipeline generation system - Design integrated programs that connect campaigns, events, content, and SDR follow-up - Ensure tight coordination between campaign execution and sales development motions - Move beyond isolated campaigns to a cohesive, repeatable pipeline engine - Partner with Marketing Operations to ensure systems, workflows, and reporting support the funnel - Drive funnel performance and conversion optimization - Identify and resolve bottlenecks across the marketing funnel - Improve lead-to-opportunity conversion, pipeline quality, and pipeline velocity - Use performance data to identify where funnel quality or follow-up needs to improve - Partner closely with the SDR function to improve front-end conversion and insight capture - Own external partner performance - Manage key agency partners, including paid media, SEO/AEO, and event logistics - Hold partners accountable to performance, quality, and ROI outcomes - Ensure external partners operate as an extension of the marketing team - Drive performance insight and decision-making - Analyze pipeline and channel performance to identify what is working, what is not, and where to invest next - Use data to drive clear, decisive actions and communicate recommendations to leadership - Partner with Marketing Operations to ensure clean data, accurate reporting, and reliable funnel visibility Qualifications - 8-10 years in demand generation, growth, pipeline marketing, or related B2B marketing roles with 4-5 years in leadership roles - Proven track record owning and delivering pipeline or revenue-oriented marketing goals - Experience making channel, budget, and investment decisions based on performance data - Deep experience with HubSpot, including campaign setup, lifecycle stage management, reporting, and funnel analysis - Strong analytical and data-driven mindset with the ability to translate insights into action - Experience with account-based marketing in enterprise sales environments - Ability to operate both strategically and hands-on in a lean, high-accountability environment - Experience managing agencies and cross-functional stakeholders - Strong collaboration skills across Marketing, Sales, SDR, and Operations teams - Hand on AI tooling and work flow experience Preferred Skills (Optional) - Experience in data, analytics, infrastructure, or developer-focused products - Proven experience developing and scaling event-driven pipeline strategies - Experience with SEO, AEO, paid media, and integrated campaign strategy - Familiarity with ABM platforms and modern GTM tooling - Experience working in high-growth or scaling environments - Strong experimentation and testing mindset Compensation Base salary range $165,000-175,000 (+equity), depending on location. Curious how we came up with this range? Ask us about our process! Benefits - Generous salary and equity opportunity - Remote first - Live where you want in the US - Flexible PTO to have fun and recharge - Medical, Dental, Vision and Life Insurance to keep you healthy - Dedicated Parental Leave to take care of new additions in your household - 401k plan to help you save for the future - Learning and Development stipend to help you grow in your career - Receive an elite technology package to make work easier