• Own one core crypto product surface end-to-end: trading and exchange flows, custody and wallet infrastructure, tokenized securities and RWA, or on-chain settlement and payment rails. • Drive product decisions in your area by analyzing ROI, partner demand, market structure, regulatory constraints, and build-vs-buy tradeoffs. • Contribute to the broader crypto roadmap with a focus on B2B and B2B2C surfaces — SDKs, APIs, partner enablement, and reference integrations. • Write product requirements and partner directly with engineers to ship to production at the cadence of a high-growth platform. • Run discovery with current and prospective partners — broker-dealers, fintech apps, neobanks, and institutional clients — integrating Alpaca's crypto APIs. • Translate partner feedback into clear product decisions, including pushing back on requests that do not fit the platform without over-promising or losing partner trust. • Improve the developer experience for crypto: API ergonomics, documentation, SDKs, and sandbox parity with production. • Partner with compliance and legal on product decisions that touch licensing, custody, KYC/AML, market structure, and tokenization frameworks (regulator-facing strategy is led by the Crypto Lead; your seat is shipping execution that lands the resulting requirements cleanly). • Improve operational efficiency in your surface — reconciliation between on-chain and ledger state, settlement workflows, exception handling — and own the metrics. • Report timely and accurately on product status and results to internal and external stakeholders, including partners and institutional clients

• Work across the organization to ensure that the product roadmap is aligned with business strategies and establish a shared vision • Collaborate with software developers and stakeholders to identify, assess and prove productization opportunities • Develop, or help in developing prototypes, and conduct user feedback sessions • Be the voice of the user community (internal consultants and external customers) • Take full ownership of your product area and make tough product decisions

• Product strategy: You develop the roadmap for our platform — prioritized by business impact, not by technical feasibility alone. • Conversion & growth: You identify levers to generate more leads, improve conversion and increase customer satisfaction — data-driven and pragmatic. • UX & frontend focus: From the landing page to contract completion — the customer experience is at the center of every decision. • Stakeholder management: You work closely with Sales, Marketing, Customer Support and the executive team, translating requirements into actionable product decisions. • Data-driven: KPIs, user data and market analysis are your basis — not gut feeling. • Team coordination: You coordinate frontend and backend developers, provide clear requirements and ensure quality of outcomes. • Pragmatic processes: Structured development processes with clear releases, changelogs and stakeholder communication — without creating bureaucracy.

• Manage and define the complete identity and account management strategy, including user requirements, feature prioritization, roadmap, launch, and adoption. • Optimize secure, seamless account creation entry points, enhancing conversion, minimizing onboarding friction, and expediting access to initial resources collaboratively. • Lead the evolution of core IAM capabilities including SSO, MFA and password less authentication, fine-grained authorization and service/workload identity. • Develop comprehensive business analysis and financial models to support business cases and long-term product planning. • Become the trusted expert in industry trends and market landscape relevant to direct and related markets for assigned product lines. • Ensure collaboration among engineering, architecture, operations, and supply chain teams to achieve timely and scalable product delivery.