• Define and drive product strategy for connected price and promotion optimization, aligned with DemandTec's AI-first transformation and the commercial outcomes our customers care about most. • Design agentic pricing and promotional workflows — autonomous pricing agents, real-time promotional scenario modeling, and AI-assisted recommendations that reduce time-to-decision for category managers. • Translate complex retail economics — price elasticity, cannibalization, halo effects, trade fund ROI — into clear product requirements, user stories, and acceptance criteria that Engineering can build from. • Partner with Data Science to develop and ship ML-powered forecasting, demand modeling, and optimization capabilities that are transparent enough for customers to trust and act on. • Work directly with retail and CPG customers to validate product direction, understand how pricing and promotional decisions are actually made, and ensure adoption of new capabilities. • Evaluate technical trade-offs and guide architectural decisions for AI-driven systems that must perform at enterprise retail scale — thousands of stores, millions of SKUs, 7,800+ supplier connections. • Lead go-to-market planning for major capability launches, including sales enablement, competitive positioning, and post-launch iteration driven by real adoption data. • Stay ahead of market trends in AI/ML, retail pricing science, and competitive dynamics to inform strategic decisions.

• Own one core crypto product surface end-to-end: trading and exchange flows, custody and wallet infrastructure, tokenized securities and RWA, or on-chain settlement and payment rails. • Drive product decisions in your area by analyzing ROI, partner demand, market structure, regulatory constraints, and build-vs-buy tradeoffs. • Contribute to the broader crypto roadmap with a focus on B2B and B2B2C surfaces — SDKs, APIs, partner enablement, and reference integrations. • Write product requirements and partner directly with engineers to ship to production at the cadence of a high-growth platform. • Run discovery with current and prospective partners — broker-dealers, fintech apps, neobanks, and institutional clients — integrating Alpaca's crypto APIs. • Translate partner feedback into clear product decisions, including pushing back on requests that do not fit the platform without over-promising or losing partner trust. • Improve the developer experience for crypto: API ergonomics, documentation, SDKs, and sandbox parity with production. • Partner with compliance and legal on product decisions that touch licensing, custody, KYC/AML, market structure, and tokenization frameworks (regulator-facing strategy is led by the Crypto Lead; your seat is shipping execution that lands the resulting requirements cleanly). • Improve operational efficiency in your surface — reconciliation between on-chain and ledger state, settlement workflows, exception handling — and own the metrics. • Report timely and accurately on product status and results to internal and external stakeholders, including partners and institutional clients

• Work across the organization to ensure that the product roadmap is aligned with business strategies and establish a shared vision • Collaborate with software developers and stakeholders to identify, assess and prove productization opportunities • Develop, or help in developing prototypes, and conduct user feedback sessions • Be the voice of the user community (internal consultants and external customers) • Take full ownership of your product area and make tough product decisions

• Product strategy: You develop the roadmap for our platform — prioritized by business impact, not by technical feasibility alone. • Conversion & growth: You identify levers to generate more leads, improve conversion and increase customer satisfaction — data-driven and pragmatic. • UX & frontend focus: From the landing page to contract completion — the customer experience is at the center of every decision. • Stakeholder management: You work closely with Sales, Marketing, Customer Support and the executive team, translating requirements into actionable product decisions. • Data-driven: KPIs, user data and market analysis are your basis — not gut feeling. • Team coordination: You coordinate frontend and backend developers, provide clear requirements and ensure quality of outcomes. • Pragmatic processes: Structured development processes with clear releases, changelogs and stakeholder communication — without creating bureaucracy.