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Senior Analyst, Marketing Analytics

MarketingMarketingFull TimeRemoteSeniorTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

North America

Posted

17 days ago

Salary

$52.6K - $148.0K / year

Seniority

Senior

Bachelor DegreeEnglishTableau

Job Description

Senior Analyst, Marketing Analytics

Remote

• Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey. • Establish the framework for measuring all marketing channels. Build robust reporting for Share of Voice, organic reach, and brand sentiment to balance our performance marketing focus. • Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation. • Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies, ensuring high-quality signals are fed back into ad platforms. • Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team. • Act as the guardian of marketing data. Partner with RevOps to ensure data flowing from HubSpot and Salesforce remains the "single source of truth." • While this role may not have initial direct reports, you will act as a technical lead, mentoring senior analysts and setting the standard for analytical excellence across the team.

Job Requirements

  • Extensive experience in marketing analytics, specifically within B2B SaaS or high-growth enterprise environments.
  • Proven track record of designing and driving attribution modeling (Multi-touch) for Marketing and other Top-of-the-Funnel (TOFU) streams.
  • Deep understanding of non-paid focus areas; experience building reporting for organic growth, brand health, and Share of Voice (SoV).
  • Experienced and confident in operating across the full technical stack from Snowflake to Dbt and BI tools.
  • Experience navigating CRM and automation systems (Salesforce, HubSpot) and modern BI tools (Sigma, Tableau, or Looker).
  • The ability to command a room of executives, translating complex data structures into a clear narrative.
  • Professional fluency in written and spoken English.
  • Demonstrates strong automation and AI capabilities.
  • Writes and speaks fluent English.
  • It's not required to have experience working remotely, but considered a plus.

Benefits

  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces

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