Role Description We are looking for a Senior Performance Marketing Specialist to join us on a part-time or full-time basis (30–40 hours per week). - Planning, managing, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max) - Setting up and maintaining conversion tracking, smart bidding, and attribution models - Developing strategies for continuous performance improvement - Using automated rules and scripts for campaign optimization - Running A/B tests and data-driven optimization of ad copy, creatives, and landing pages - Leveraging Google’s own tools (Performance Planner, Recommendations, Insights) as well as external tools, if applicable (e.g. Optmyzr, Supermetrics) - Creating dashboards (Looker Studio) and reporting directly to management - Close collaboration with internal teams (Branding, Content, Sales) Qualifications - 4 - 6 years of experience in SEA / performance marketing - Strong expertise with Google Ads (Search, Display, YouTube, Performance Max) - Experience with smart bidding, conversion tracking, and Google Tag Manager - Confident in working with data & KPIs, ideally with experience in Looker Studio - Analytical mindset, structured way of working, high level of initiative - Advantageous: experience with international campaigns (e.g. DACH) Benefits - A responsible role with plenty of creative freedom - Working in a dynamic, international education group - Opportunity to contribute your own ideas and test new tools - Remote or hybrid working model - Attractive salary depending on experience and qualifications Company Description GfW – Gesellschaft für Weiterbildung is dedicated to promoting social mobility through education. As an education holding company based in Berlin, we invest in existing educational institutions, continue them as part of succession solutions, and support them in taking their next growth steps. Together with our partner institutions, we are building a strong educational network that is expanding across regions and giving more and more people access to high-quality education and training. We believe in transparency, fairness, empowerment, and communication at eye level – values we embody not only towards our participants and partners, but also within our young and dynamic team. Diversity, respect, and freedom from discrimination are not empty phrases for us, but lived reality.

Title: Senior Manager, APAC Marketing Location: Japan - / Home Office; Korea - Seoul Remote Job Description: Job Summary: We are seeking a Senior Manager, APAC Marketing to lead and execute regional marketing strategies across Hong Kong, Singapore, and Southeast Asia. This role will be responsible for driving brand awareness, accelerating customer acquisition, and improving retention across key APAC markets. This position plays a critical role in shaping APAC growth strategy, operating at both strategic and tactical levels. The ideal candidate will build and scale regional partnerships while optimizing existing marketing channels including influencers, social media, affiliates, media, and offline activations. This role requires close collaboration with cross-functional stakeholders internally, as well as external partners and agencies. Job Expectations: - Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention across APAC markets (Hong Kong, Singapore, SEA) - Define and optimize paid media strategies aligned with business goals; negotiate media buys, explore new channels, and launch strategic partnerships to expand reach - Oversee end-to-end campaign execution, including promotions, localization, operations, customer experience, and in-market communications - Own relationships with local creative, media, PR, and influencer agencies to ensure strong regional relevance and performance - Analyze daily and weekly performance against sales and marketing targets; translate insights into actionable growth initiatives - Lead influencer marketing strategy, expanding and diversifying the regional creator ecosystem - Manage and allocate regional marketing budgets across channels to maximize ROI and efficiency - Plan and execute PR initiatives, brand activations, and events to strengthen market presence - Partner with central CRM teams to optimize lifecycle marketing, loyalty programs, and retention strategies - Ensure accuracy and quality of localized content across partner platforms, continuously improving brand positioning - Collaborate with regional and global stakeholders to define commercial strategies and trade marketing calendars that drive growth The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice. Knowledge, Skills and Abilities: Required: - Proven track record in performance marketing and data-driven decision making - Strong understanding of APAC consumer behavior, with experience in Hong Kong, Singapore, and/or Southeast Asia markets - Experience managing agencies and external partners across multiple markets - Demonstrated ability to operate both strategically and hands-on in a fast-paced environment - Business level fluency in English and Cantonese or Mandarin - Strong analytical mindset with the ability to translate data into actionable insights - This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid) Experience Requirements: Generally requires eight (8) + years of relevant experience in e-commerce or digital marketing, preferably with regional (APAC) scope. Experience with influencer marketing and social commerce in APAC markets preferred. Preferred Skills - Strong analytical mindset with the ability to translate data into actionable insights - Excellent stakeholder management and cross-functional collaboration skills - Experience with influencer marketing and social commerce in APAC markets - Ability to navigate cultural nuances and localize campaigns effectively across diverse markets Education Requirements: Bachelor’s degree in Marketing or equivalent professional experience required

Lead growth marketing initiatives by analyzing customer data and designing personalized campaigns, while collaborating with cross-functional teams to drive engagement and retention through effective marketing strategies and program launches.

Title: REMOTE Consumer Payments Marketing Manager Location: IL-Chicago ZIP/Postal Code 60661 Job Type Contract Category Project Manager Req # CHI-389e0efe-53b9-4fea-8d88-8a495ccf11e6 Pay Rate $36 - $45 (hourly estimate) Job Description: This contractor will support a global bank’s Consumer Payments Marketing team within the Credit Card portfolio, with a strong focus on campaign execution and portfolio utilization. The role requires expert‑level execution of highly complex, multi‑channel marketing campaigns across direct mail, email, and online banking. The contractor will manage multiple concurrent campaigns involving extensive audience segmentation, offer differentiation, and creative versioning, ensuring accuracy and quality across all campaign elements. Day‑to‑Day Responsibilities (Refined) Execute end‑to‑end marketing campaigns for the Consumer Payments (Credit Card) portfolio, with a heavy emphasis on campaign setup, execution, and quality assurance Support three primary campaign types, requiring deep expertise in managing complex, high‑volume marketing executions Lead campaign execution across direct mail, email, and online banking channels Manage advanced segmentation and versioning, often supporting campaigns with: Multiple card products Differentiated offers by card type Persona‑based targeting (e.g., travel, dining, retail behaviors) Up to 30+ creative variations per campaign Coordinate and QA campaigns where offers, messaging, and imagery vary by: Card type Customer behavior and usage patterns Test personas and targeted value propositions Execute promotional campaigns such as purchase incentives and APR offers, ensuring correct offer alignment across all creatives and audiences Partner closely with marketing, creative, and execution teams to ensure campaigns launch on time and meet quality standards Begin execution support for late Q3 / early Q4 initiatives, with continued ownership of campaigns throughout the upcoming fiscal year starting in November. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. Required Skills & Experience 5+ years of Marketing experience executing marketing campaigns Financial services background working with credit card products Large enterprise experience OR someone who can demonstrate how they effectively execute handle multi channel campaigns flawlessly (email and direct mail specifically) Email and direct mail marketing channels Stakeholder management experience in a matrixed organization is a must Great communication, go getter and very organized Nice to Have Skills & Experience Local to Chicago Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.