GfW Gesellschaft für Weiterbildung mbH

Role Description We are looking for a Senior Performance Marketing Specialist to join us on a part-time or full-time basis (30–40 hours per week). - Planning, managing, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max) - Setting up and maintaining conversion tracking, smart bidding, and attribution models - Developing strategies for continuous performance improvement - Using automated rules and scripts for campaign optimization - Running A/B tests and data-driven optimization of ad copy, creatives, and landing pages - Leveraging Google’s own tools (Performance Planner, Recommendations, Insights) as well as external tools, if applicable (e.g. Optmyzr, Supermetrics) - Creating dashboards (Looker Studio) and reporting directly to management - Close collaboration with internal teams (Branding, Content, Sales) Qualifications - 4 - 6 years of experience in SEA / performance marketing - Strong expertise with Google Ads (Search, Display, YouTube, Performance Max) - Experience with smart bidding, conversion tracking, and Google Tag Manager - Confident in working with data & KPIs, ideally with experience in Looker Studio - Analytical mindset, structured way of working, high level of initiative - Advantageous: experience with international campaigns (e.g. DACH) Benefits - A responsible role with plenty of creative freedom - Working in a dynamic, international education group - Opportunity to contribute your own ideas and test new tools - Remote or hybrid working model - Attractive salary depending on experience and qualifications Company Description GfW – Gesellschaft für Weiterbildung is dedicated to promoting social mobility through education. As an education holding company based in Berlin, we invest in existing educational institutions, continue them as part of succession solutions, and support them in taking their next growth steps. Together with our partner institutions, we are building a strong educational network that is expanding across regions and giving more and more people access to high-quality education and training. We believe in transparency, fairness, empowerment, and communication at eye level – values we embody not only towards our participants and partners, but also within our young and dynamic team. Diversity, respect, and freedom from discrimination are not empty phrases for us, but lived reality.

Role Description We are looking for a Senior FP&A Manager to join us on a full-time basis. - Lead and support the annual budgeting process and monthly forecasting cycles, ensuring revenue projections, cost structures, and business assumptions are accurate, robust, and evidence-based. - Support strategic and operational decision-making through financial modeling, scenario planning, business case development, transformation analytics, and reporting process improvements. - Develop, monitor, and enhance enterprise-wide KPIs and performance metrics across all functions to drive transparency, accountability, and continuous improvement. - Identify opportunities to improve business performance, profitability, and operational efficiency through targeted analysis and strategic initiatives. - Conduct ad-hoc financial analysis and special projects to support the management team in understanding business performance, evaluating opportunities, and addressing key challenges. - Collect, consolidate, and analyze large and complex financial and operational datasets from multiple sources to identify trends, risks, opportunities, and key business drivers. - Prepare and present management reports, dashboards, and financial insights to support executive decision-making. Qualifications - Bachelor’s degree in Finance, Accounting, Economics, Business Administration, or a related field; MBA or professional certification (ACCA, CIMA, CPA) is a plus. - Minimum of 7 years of experience in FP&A, Controlling, Corporate Finance, Transaction Services, or Management Consulting. - Strong expertise in financial planning, budgeting, forecasting, financial modeling, and performance analysis. - Advanced Excel skills, including financial modeling, reporting, and analysis of large datasets; experience with Power BI or other BI tools is a strong advantage. - Experience working with complex datasets and transforming data into actionable business insights. - Strong understanding of financial statements and key business performance drivers. - Excellent analytical, problem-solving, and critical-thinking skills with a high level of attention to detail. Benefits - A responsible role with plenty of creative freedom. - Working in a dynamic, international education group. - Opportunity to contribute your own ideas and test new tools. - Remote or hybrid working model. - Attractive salary depending on experience and qualifications.

Role Description We are looking for a Senior Performance Marketing Specialist to join us on a part-time or full-time basis (30–40 hours per week). - Planning, managing, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max) - Setting up and maintaining conversion tracking, smart bidding, and attribution models - Developing strategies for continuous performance improvement - Using automated rules and scripts for campaign optimization - Running A/B tests and data-driven optimization of ad copy, creatives, and landing pages - Leveraging Google’s own tools (Performance Planner, Recommendations, Insights) as well as external tools, if applicable (e.g. Optmyzr, Supermetrics) - Creating dashboards (Looker Studio) and reporting directly to management - Close collaboration with internal teams (Branding, Content, Sales) Qualifications - 4 - 6 years of experience in SEA / performance marketing - Strong expertise with Google Ads (Search, Display, YouTube, Performance Max) - Experience with smart bidding, conversion tracking, and Google Tag Manager - Confident in working with data & KPIs, ideally with experience in Looker Studio - Analytical mindset, structured way of working, high level of initiative - Advantageous: experience with international campaigns (e.g. DACH) Benefits - A responsible role with plenty of creative freedom - Working in a dynamic, international education group - Opportunity to contribute your own ideas and test new tools - Remote or hybrid working model - Attractive salary depending on experience and qualifications Company Description GfW – Gesellschaft für Weiterbildung is dedicated to promoting social mobility through education. As an education holding company based in Berlin, we invest in existing educational institutions, continue them as part of succession solutions, and support them in taking their next growth steps. Together with our partner institutions, we are building a strong educational network that is expanding across regions and giving more and more people access to high-quality education and training. We believe in transparency, fairness, empowerment, and communication at eye level – values we embody not only towards our participants and partners, but also within our young and dynamic team. Diversity, respect, and freedom from discrimination are not empty phrases for us, but lived reality.