• Lead end-to-end brand strategy across key accounts • Define brand, go-to-market, and creative strategy • Lead client workshops, strategic discussions, and presentations • Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations • Ensure execution remains aligned to brand strategy • Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams • Manage, mentor, and develop junior strategists

• Support P&L management and financial analysis to drive profitability and achieve annual financial targets • Conduct ongoing analysis of shipment and POS data to identify trends, opportunities, and risks, and develop action plans in response • Support development and execution of advertising, promotional, and media plans in partnership with internal and external resources • Help maintain and evolve consumer and customer-facing content, claims, and product benefit communication • Leverage consumer data, macro trends, and category insights to evaluate new product extensions and adjacencies • Partner with innovation and project management teams to bring new products to market on time and on brief • Align brand channel strategy with sales team priorities • Develop persuasive sales presentation materials for line reviews and brand initiatives • Support pricing strategy development and alignment

• This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands. • Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions. • Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams. • This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities. • Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements. • Collaborate with business unit leadership to own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members. • Develop product positioning and support product launch strategy based on forecast metrics. • Define and develop annual marketing strategy that supports business goals. • Manage and track annual marketing budget. • Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities.

• Coordinate with the Account Lead to ensure catalog quality control—confirming that product details, pricing, and content updates are accurate and consistent across Amazon. • Maintain and update product catalogs via Seller Central and Vendor Central, ensuring data integrity across all SKUs. • Update PDPs, upload creatives, and implement listing optimizations, including copy, imagery, and A+/EBC content. • Conduct keyword research, competitor analysis, and manage parent/child variations to maximize discoverability. • Perform A/B testing on listings (images, text) and implement improvements based on results. • Check and resolve suppressed listings, stranded inventory, and compliance issues in Account Health. • Set up and manage support cases for catalog or listing issues. • Create and maintain inventory and replenishment reports; forecast sales to align with stock levels. • Manage FBA/FBM SKU setup and ensure smooth operational execution. • Set up promotions, including brand-tailored promos, Subscribe & Save discounts, and coupons. • Build and monitor attribution links to track campaign performance. • Analyze category/item performance and deliver actionable insights to optimize sales and conversion rates. • Conduct ongoing competition insights and market research to identify new opportunities. • Monitor trends, consumer behavior, return trends, and category shifts to inform brand strategy. • Partner with internal teams to align marketing initiatives with brand goals. • Support creative briefs for PDP images, A+, and storefront updates. • Ensure promotional and seasonal strategies are implemented effectively.