Darkroom

• Work directly with a Retention Marketing Manager to execute data-driven email and SMS strategies for our DTC/e-commerce clients. • On a daily basis, you will execute tasks for clients including writing, proofing, and scheduling email and SMS campaigns. • You’ll work directly with clients to manage the revision and approval process of their emails and SMS messages • On a monthly basis, you’ll develop creative campaign concepts for your client's retention marketing calendars. • You’ll work directly with our in-house design team to develop the design approach, ensuring the design vision for campaigns and flows comes to live, and managing the revision and approval process for client emails. • You’ll produce the copy for your campaign concepts and work directly with the client to gain approval on briefs before sending them to our in-house designers. • Driven and enjoy coming to the team and clients with new retention marketing ideas. • Execute automation/flow logic set-up, pop-up builds, and app integrations.

• Develop custom Shopify themes and functionalities from scratch, ensuring responsive design, cross-browser compatibility, and optimal site performance. • Implement third-party Shopify apps and integrations to enhance store functionality. • Write clean, maintainable, and efficient code, adhering to best practices. • Collaborate with design and marketing teams to translate UI/UX designs into engaging and responsive websites. • Maintain, debug, and improve existing Shopify sites, identifying areas for optimization. • Manage backend tasks such as product catalog updates, customer data integrations, payment gateway setups, and other custom integrations. • Optimize sites for speed, scalability, SEO, and conversions. • Conduct comprehensive QA and testing processes before deployment. • Stay updated on emerging Shopify trends, tools, and technologies, and proactively suggest improvements.

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end. • Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video. • Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed. • Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers. • Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks. • Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale. • Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid. • Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

• You'll sit squarely at the intersection of back‑end and front‑end, ensuring seamless integration between APIs, databases, UIs, and ML services. • You'll design, build, and scale features end‑to‑end, especially our AI/ML‑powered experiences, while mentoring peers and driving architecture decisions. • Architect and implement full‑stack features, from database schema to React components, optimized for scale and reliability. • Build and maintain RESTful/GraphQL APIs, data pipelines, and distributed services in GCP. • Integrate, prompt, and debug LLMs and generative AI tools; own RAG or fine‑tuning pipelines. • Ensure front‑end and back‑end systems interoperate flawlessly, minimize friction, optimize data flow, and enforce contracts. • Collaborate with product, research, design, and infra teams to define requirements, iterate rapidly, and ship production‑grade code. • Monitor performance, reliability, and security. • Mentor junior engineers through code reviews, architecture reviews, and shared best practices.

• Build and scale the ingestion layer across third-party marketing APIs (Meta, Google, TikTok, GA4, Shopify, Klaviyo, and more) — auth, extraction, rate-limit handling, backfill, and incremental sync. • Design normalization and transformation pipelines that map messy, platform-specific data into shared, queryable schemas (e.g. a unified creative/campaign/order model). • Own data reliability at scale — sync accuracy, freshness, coverage, and observability. Build the systems that detect when a connection breaks or a number looks wrong before a user does. • Engineer for multi-tenant scale and security: pipelines and storage that stay performant and cost-efficient across 1,000+ users and hundreds of connected brands — with strict data isolation, privacy, and compliance built in, not bolted on. • Partner with the AI and data-science teams to expose clean, well-modeled data the agent can retrieve and reason over.

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms. • Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video. • Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.) • Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks. • Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale. • Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time. • Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms. • Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video. • Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.) • Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks. • Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale. • Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.

• Define and execute the overarching brand strategy, including channel selection, product positioning, channel mix, pricing approach, and go-to-market planning. • Collaborate with the Director of Marketplaces to ensure catalog accuracy and product / pricing consistency across Amazon, maintaining high standards of data quality and compliance. • Build and maintain strong client relationships through regular, strategic communication; manage and deliver against the client agenda with clarity and accountability. • Lead sales forecasting, inventory planning, and replenishment processes to meet revenue and operational targets. • Partner with the Advertising Manager to set and track ACOS/TACOS targets, ensuring advertising efficiency aligns with broader business objectives. • Present data-driven insights and performance updates in both verbal and written formats, ensuring transparency and alignment with client goals.

• Own the day-to-day execution of Darkroom's SEO: on-page optimization, internal linking, metadata, structured data, and content updates • Conduct keyword research and map search intent to opportunities across the Observatory, case studies, and landing pages • Architect topic clusters, pillar pages, and refresh cycles so the Observatory compounds in authority over time, instead of running like a publishing treadmill • Run regular technical audits and fix issues across crawlability, site speed, broken links, and schema markup • Own Darkroom's llms.txt and AEO strategy so the brand surfaces in AI Overviews, Perplexity, ChatGPT, and emerging answer engines • Build content briefs that pre-load search intent, entity coverage, SERP gaps, and competitor angles before a writer ever touches a draft • Run our co-marketing backlink program with martech, measurement, and AI partners. Own the partner content calendar and make sure reciprocal commitments actually ship • Maintain a live read on share of voice, SERP movement, and competitor content velocity across DTC and ecommerce verticals • Track organic performance weekly across rankings, traffic, and impressions, and turn it into a strategic point of view. Surface what to double down on, what to kill, and what to test next • Use AI tools to scale keyword clustering, on-page optimization, and reporting. Turn manual SEO tasks into repeatable workflows wherever possible

• Coordinate with the Account Lead to ensure catalog quality control—confirming that product details, pricing, and content updates are accurate and consistent across Amazon. • Maintain and update product catalogs via Seller Central and Vendor Central, ensuring data integrity across all SKUs. • Update PDPs, upload creatives, and implement listing optimizations, including copy, imagery, and A+/EBC content. • Conduct keyword research, competitor analysis, and manage parent/child variations to maximize discoverability. • Perform A/B testing on listings (images, text) and implement improvements based on results. • Check and resolve suppressed listings, stranded inventory, and compliance issues in Account Health. • Set up and manage support cases for catalog or listing issues. • Create and maintain inventory and replenishment reports; forecast sales to align with stock levels. • Manage FBA/FBM SKU setup and ensure smooth operational execution. • Set up promotions, including brand-tailored promos, Subscribe & Save discounts, and coupons. • Build and monitor attribution links to track campaign performance. • Analyze category/item performance and deliver actionable insights to optimize sales and conversion rates. • Conduct ongoing competition insights and market research to identify new opportunities. • Monitor trends, consumer behavior, return trends, and category shifts to inform brand strategy. • Partner with internal teams to align marketing initiatives with brand goals. • Support creative briefs for PDP images, A+, and storefront updates. • Ensure promotional and seasonal strategies are implemented effectively.