Darkroom

• Define and execute the overarching brand strategy, including channel selection, product positioning, channel mix, pricing approach, and go-to-market planning. • Collaborate with the Director of Marketplaces to ensure catalog accuracy and product / pricing consistency across Amazon, maintaining high standards of data quality and compliance. • Build and maintain strong client relationships through regular, strategic communication; manage and deliver against the client agenda with clarity and accountability. • Lead sales forecasting, inventory planning, and replenishment processes to meet revenue and operational targets. • Partner with the Advertising Manager to set and track ACOS/TACOS targets, ensuring advertising efficiency aligns with broader business objectives. • Present data-driven insights and performance updates in both verbal and written formats, ensuring transparency and alignment with client goals.

• Own the day-to-day execution of Darkroom's SEO: on-page optimization, internal linking, metadata, structured data, and content updates • Conduct keyword research and map search intent to opportunities across the Observatory, case studies, and landing pages • Architect topic clusters, pillar pages, and refresh cycles so the Observatory compounds in authority over time, instead of running like a publishing treadmill • Run regular technical audits and fix issues across crawlability, site speed, broken links, and schema markup • Own Darkroom's llms.txt and AEO strategy so the brand surfaces in AI Overviews, Perplexity, ChatGPT, and emerging answer engines • Build content briefs that pre-load search intent, entity coverage, SERP gaps, and competitor angles before a writer ever touches a draft • Run our co-marketing backlink program with martech, measurement, and AI partners. Own the partner content calendar and make sure reciprocal commitments actually ship • Maintain a live read on share of voice, SERP movement, and competitor content velocity across DTC and ecommerce verticals • Track organic performance weekly across rankings, traffic, and impressions, and turn it into a strategic point of view. Surface what to double down on, what to kill, and what to test next • Use AI tools to scale keyword clustering, on-page optimization, and reporting. Turn manual SEO tasks into repeatable workflows wherever possible

• Coordinate with the Account Lead to ensure catalog quality control—confirming that product details, pricing, and content updates are accurate and consistent across Amazon. • Maintain and update product catalogs via Seller Central and Vendor Central, ensuring data integrity across all SKUs. • Update PDPs, upload creatives, and implement listing optimizations, including copy, imagery, and A+/EBC content. • Conduct keyword research, competitor analysis, and manage parent/child variations to maximize discoverability. • Perform A/B testing on listings (images, text) and implement improvements based on results. • Check and resolve suppressed listings, stranded inventory, and compliance issues in Account Health. • Set up and manage support cases for catalog or listing issues. • Create and maintain inventory and replenishment reports; forecast sales to align with stock levels. • Manage FBA/FBM SKU setup and ensure smooth operational execution. • Set up promotions, including brand-tailored promos, Subscribe & Save discounts, and coupons. • Build and monitor attribution links to track campaign performance. • Analyze category/item performance and deliver actionable insights to optimize sales and conversion rates. • Conduct ongoing competition insights and market research to identify new opportunities. • Monitor trends, consumer behavior, return trends, and category shifts to inform brand strategy. • Partner with internal teams to align marketing initiatives with brand goals. • Support creative briefs for PDP images, A+, and storefront updates. • Ensure promotional and seasonal strategies are implemented effectively.

• Own the Flight Plan Infrastructure • Managing the full lifecycle of the Flight Plan from client onboarding through full operational deployment. • Ensuring each client's Flight Plan is properly set up, maintained, and generating actionable insights. • Monitoring the health and accuracy of each client's operational and financial dashboards — including P&Ls, revenue tracking, and margin reporting. • Proactively identifying gaps or inefficiencies in a client's infrastructure and driving resolution. • Ensuring clients are actively using and benefiting from the insights derived from their Flight Plan.

• Develop and implement comprehensive SEO strategies aligned with client business objectives across e-commerce, DTC, and consumer brands. • Conduct keyword research, site audits, and competitor analyses to identify growth opportunities in both traditional and AI-powered search environments. • Continuously analyze and report on SEO performance metrics, providing actionable insights and clear recommendations to clients and internal stakeholders. • Monitor rankings, organic traffic, and AI citation frequency, adjusting tactics based on performance data. • Optimize client content and digital properties for visibility within LLM-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude). • Develop and execute strategies to increase how often and how favorably client brands are referenced in AI-generated answers and recommendations. • Monitor the rapidly shifting landscape of how LLMs source, rank, and cite information, and translate changes into actionable client strategies. • Build and maintain frameworks for tracking “AI share of voice” across generative search platforms. • Optimize website content, meta tags, structured data, and internal linking structures to improve visibility in both traditional and AI search. • Perform technical audits to identify crawl issues, indexation bottlenecks, site performance concerns, and schema markup opportunities. • Architect technical SEO, knowledge graphs, and entity-based optimization to maximize machine readability and AI citation potential. • Collaborate with development teams to recommend and implement SEO-friendly site structures and code enhancements. • Collaborate with content teams to build strategies that serve dual purposes: ranking in traditional search AND being surfaced by AI systems as authoritative, trustworthy sources. • Build and maintain effective link-building campaigns to enhance domain authority and AI discoverability. • Identify high-value external partnership opportunities, guest posting placements, and relevant industry directories. • Monitor and manage backlink profiles to maintain a strong online reputation. • Create and manage content briefs, oversee article creation, and perform QA to ensure premium quality outputs across all content deliverables. • Partner with cross-functional teams (Content, Creative, Paid Media, Marketplaces, Retention) to deliver integrated marketing campaigns. • Present complex SEO and GEO insights to clients and stakeholders in clear, accessible language. • Support the Associate Director in developing proprietary methodologies, playbooks, and reporting frameworks for AI marketing services. • Foster a culture of continuous learning and experimentation, sharing AI search best practices across the broader Darkroom organization.

• Own upsell and cross-sell pipeline across the account portfolio • Proactively identify expansion opportunities through client conversations, performance data, and NPS insights • Lead commercial conversations: scoping, pricing discussions, proposal delivery, and close • Partner with Managing Directors and Director’s of Growth: when they surface an upsell signal from their accounts, you run the close process • Hit quarterly expansion revenue targets • Take low-to-mid complexity inbound deals in partnership with the existing Growth Team • Participate in onboarding calls for new clients to establish the expansion relationship from day one • Build and maintain deep fluency in Darkroom's full 30+ service catalog so you can identify the right offer for any signal • Own the NPS program end-to-end: send cadence, follow-up, response rate • Run 30/60/90-day check-ins on new accounts • Surface commercial signals to your own pipeline; surface retention signals to the services team • Maintain clean account documentation in Notion and HubSpot

• Own the social content pipeline end-to-end: planning, narrative, storyboard, design, and iteration through approvals. Instagram is the priority platform, but you'll also design for LinkedIn, TikTok, and X. • Design carousels, static posts, story templates, short-form video graphics, and platform-native formats at a consistent weekly cadence. Carousels are a major format for Darkroom and you should love making them. • Build visual systems and content series — repeatable frameworks and templates, not starting from scratch every time. • Hit content velocity targets. Consistency matters as much as quality. • Stay current on platform specs and in-feed trends and bring that into every asset. • Track performance and iterate. When something works, build on it. When it doesn't, diagnose and adjust. • Manage your own workstreams — flag blockers early and deliver on deadline. • Design case study visuals that turn client results into compelling proof points for sales and social. • Create assets for internal and external presentations: decks, pitch materials, and thought leadership visuals. • Maintain Darkroom's Figma-based brand system — templates, asset libraries, and scalable components. • Support identity work as the brand evolves: event branding, merch, co-marketing materials.

Title: Associate Director, Paid Social Location: New York, NY USA Department: Paid Media Employment Type Full time Location Type Hybrid Job Description: About Darkroom Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio. What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation. About the Role We are hiring for our Paid Media team, looking for an Associate Director, Paid Social — a senior performance leader who combines deep platform expertise with strategic vision, team leadership, and executive-level client management. This is not a tactical execution role; it demands the ability to architect full-funnel paid social strategies, lead a team of practitioners, and drive measurable revenue outcomes across a portfolio of high-growth brands. The ideal candidate is a recognized expert in Meta direct response advertising with a proven track record of scaling ad accounts well beyond $1M USD per month, building and mentoring high-performing teams, and serving as a trusted strategic advisor to senior client stakeholders. You think in systems, not campaigns — and you hold yourself accountable to the business outcomes that matter. You'll report to the Managing Director of the department and serve as a senior leader within the Paid Media practice, owning the strategy, performance, and growth of a portfolio of key accounts. You'll collaborate closely with Creative, Analytics, Brand, and Client Strategy teams, and will be responsible for developing the next generation of paid social talent at Darkroom. This is a fast-paced, high-accountability environment designed for marketers who are ambitious, curious, and ready to grow. You’ll gain hands-on experience in a broad range of platforms and verticals, while developing the skills needed to lead performance strategies end-to-end. Darkroom is a career incubator for ambitious talent looking to operate at the intersection of business, design, and innovation. What you'll do: - Own and drive the overarching paid social strategy across a portfolio of high-growth U.S. brands, ensuring alignment between media investment, creative output, and business objectives. - Serve as the executive point of contact for senior client stakeholders — presenting quarterly business reviews, growth roadmaps, and performance forecasts to CMOs and marketing leadership. - Partner with the Managing Director to define team OKRs, capacity planning, and service delivery standards across the Paid Social practice. - Champion Darkroom's paid social point of view, staying ahead of platform changes, algorithmic shifts, and emerging formats to inform both client strategy and internal best practices. - Lead the development of annual and quarterly paid media plans, including budget allocation, channel mix, audience strategy, and creative roadmaps. - Oversee campaign architecture, optimization frameworks, and testing methodologies across 8–15 paid media accounts with aggregate monthly spends ranging from $500K–$5M+. - Drive best-in-class performance across Meta, TikTok, Pinterest, Axon, and CTV, with deep mastery of direct response principles and short-form video creative strategy. - Establish and enforce rigorous KPI frameworks — CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate — ensuring data-driven decision-making at every level. - Architect and pressure-test attribution models in partnership with Analytics, ensuring clients have a clear and accurate view of cross-channel performance. - Proactively identify growth opportunities through competitive intelligence, audience expansion, and creative iteration — translating insights into actionable channel strategies. - Serve as the senior creative strategist on accounts, guiding clients and internal creative teams on hook construction, format selection, messaging hierarchy, and creative testing frameworks. - Develop scalable creative testing systems that connect production investment directly to performance outcomes. - Advise clients on creative budget allocation across UGC, motion, static, and short-form video to maximize return at each funnel stage. - Manage, coach, and develop a team of Paid Social Managers and Specialists, setting clear performance expectations and fostering a culture of accountability and craft. - Conduct structured performance reviews and build individualized growth plans for direct reports. - Establish internal quality standards for campaign builds, reporting, and client deliverables — and ensure consistent adherence across the team. - Act as an escalation point for complex performance challenges and client issues, providing senior-level guidance and resolution. What you'll need to be successful: - 10+ years of paid media advertising experience, with at least 7+ years specializing in Paid Social and Meta in particular. - 7+ years managing paid social advertising for high-growth consumer brands with aggregate monthly spends of $1M+ across a portfolio. - Demonstrated experience leading and developing a team of 3+ paid media practitioners in a fast-paced agency or in-house environment. - Proven track record of scaling Meta ad accounts beyond $1M USD/month while maintaining or improving efficiency metrics. - Executive-level client management skills — ability to build trust with CMOs and senior marketing leaders, present strategic recommendations with confidence, and navigate complex stakeholder dynamics. - Expert-level command of Meta Ads Manager and deep familiarity with TikTok Ads, Pinterest, and emerging social commerce platforms. - Mastery of e-commerce performance metrics (CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, Hold Rate) and the ability to translate these into clear client-facing narratives. - Expertise in full-funnel creative strategy — from concept briefing to performance analysis — with a sharp eye for what converts. - Strong background in data-derived decision-making, budget forecasting, and spend projection modeling. - Comfort engaging with e-commerce P&Ls and financial performance metrics at the business level. - Exceptional written and verbal communication skills; able to distill complex data into compelling insights for both internal teams and senior client stakeholders. What It's Like to Work at Darkroom Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable. We believe in autonomy with accountability, truth over comfort, and outcomes over optics. - Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp. - Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain. - Health & Wellness: Company-sponsored medical, dental, and vision coverage. - Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows. - Parental Leave: Flexible parental leave to support new parents during this important transition. - Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry. Compensation: The base salary range for this role is $120,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation. A summary of benefits is listed above. Equal Opportunity Statement Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

• Own a portfolio of up to 25 live creators and serve as their main operational point of contact • Lead bi-weekly 30-minute performance and planning calls for each creator • Maintain scheduling discipline across your portfolio - deadlines don't slip on your watch • Track deliverables, flag risks early, and drive resolution before things escalate • Prepare a run-of-show for each weekly live stream and align creators in advance • Monitor streams in real time - chat support, quality checks, sponsored product integration • Deliver post-stream recaps with performance feedback and optimization notes • Ensure consistent adherence to production standards across your full portfolio • Track streaming commitments and contract compliance across all 25 creators • Monitor engagement metrics and identify underperformance trends early • Escalate risks appropriately and maintain accurate CRM and reporting documentation • Manage multiple stakeholders simultaneously without losing quality or detail • Maintain structured dashboards and a consistent reporting cadence • Operate within a standardized production framework - and help improve it over time

• Plan, develop, and implement comprehensive paid media strategies exclusively focused on Paid Search to increase brand visibility and drive new user acquisition and leads via paid media campaigns. • Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace. • Obsession with the paid search advertising action, bid system, and market dynamics to best convert customers at the lowest possible cost for the brand. • Keen to develop innovative paid search strategies that blend traditional search, YouTube, and emerging AI search. • Conduct competitive research to ensure success in the ad space and new acquisition audience targeting. • Manage between 6-10 Paid Media accounts (including but not limited to: Google, YouTube, Bing, and the emerging AI sSearch Platforms (Koah, Kontext) on behalf of Darkroom clients, with aggregate monthly spends ranging between $20,000 - $3M. • Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution. • Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM. • Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel. • Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily). • Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections. • Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results. • Understand full-funnel marketing strategies to ensure new customer acquisition is healthy within the broader e-commerce equation. • Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy. • Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.