• This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands. • Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions. • Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams. • This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities. • Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements. • Collaborate with business unit leadership to own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members. • Develop product positioning and support product launch strategy based on forecast metrics. • Define and develop annual marketing strategy that supports business goals. • Manage and track annual marketing budget. • Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities.

• Coordinate with the Account Lead to ensure catalog quality control—confirming that product details, pricing, and content updates are accurate and consistent across Amazon. • Maintain and update product catalogs via Seller Central and Vendor Central, ensuring data integrity across all SKUs. • Update PDPs, upload creatives, and implement listing optimizations, including copy, imagery, and A+/EBC content. • Conduct keyword research, competitor analysis, and manage parent/child variations to maximize discoverability. • Perform A/B testing on listings (images, text) and implement improvements based on results. • Check and resolve suppressed listings, stranded inventory, and compliance issues in Account Health. • Set up and manage support cases for catalog or listing issues. • Create and maintain inventory and replenishment reports; forecast sales to align with stock levels. • Manage FBA/FBM SKU setup and ensure smooth operational execution. • Set up promotions, including brand-tailored promos, Subscribe & Save discounts, and coupons. • Build and monitor attribution links to track campaign performance. • Analyze category/item performance and deliver actionable insights to optimize sales and conversion rates. • Conduct ongoing competition insights and market research to identify new opportunities. • Monitor trends, consumer behavior, return trends, and category shifts to inform brand strategy. • Partner with internal teams to align marketing initiatives with brand goals. • Support creative briefs for PDP images, A+, and storefront updates. • Ensure promotional and seasonal strategies are implemented effectively.

• Develop and execute data-driven brand growth strategies that accelerate GMV, traffic, conversion, and profitability across major ecommerce channels. • Lead and mentor a high-performing pod of Brand Strategy Managers through coaching, accountability, and continuous development. • Build strategic partnerships with brands to secure incremental marketing funding and maximize return on investment. • Drive cross-functional alignment with Merchandising, Creative, Content, and Channel teams to unlock new growth opportunities and improve execution speed. • Identify and implement process improvements, reporting efficiencies, and incrementality opportunities that scale performance across the business.

Role Description The Office of the Senior Vice President for Research is seeking applicants for part-time job of Digital Brand and User Experience Specialist. Job duties to include: - Conduct market and competitive analyses to evaluate the branding, positioning, and communications strategies of peer organizations competing for similar funding, partnerships, or market opportunities. - Plan and facilitate discovery workshops with internal teams, communications staff, leadership, business development personnel, and other stakeholders to define core messaging, visual identity, strategic positioning, and brand values. - Develop compelling written and visual content, including copywriting, graphic design, presentations, and branded communications materials that translate strategic concepts into cohesive brand assets. - Design and prototype digital engagement experiences, including website concepts, social media strategies, and CRM-integrated communication workflows. - Develop, launch, and maintain websites, ensuring content accuracy, accessibility, usability, and alignment with organizational goals. - Monitor and analyze website traffic, engagement metrics, brand performance, and digital campaign effectiveness; recommend and implement iterative improvements to strengthen organizational visibility, stakeholder engagement, and partnership opportunities. Qualifications - Experience in branding, communications, marketing, digital strategy, or related fields. - Strong facilitation and stakeholder engagement skills with the ability to collaborate across multidisciplinary teams. - Proficiency in copywriting, graphic design, website development, and content management systems. - Familiarity with CRM platforms, social media management, and analytics tools. - Strong written and verbal communication skills with the ability to translate complex ideas into clear, engaging content. - Demonstrated ability to manage multiple projects and deliver high-quality work in collaborative environments. Requirements - 24 Hours per week on a flexible schedule. Background Checks/Clearances Employment with the University will require successful completion of background check(s) in accordance with University policies. EEO Is The Law Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.