Dodge Construction Network

• Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP • Create goals and mechanisms for our thought leaders to be present in the right communities at the right time • Manage thought leaders against their engagement goals and remove friction from the process of growing their engagement • Create, and guide the creation of, content that ranks for SEO and AI Search • Own accountability for a monthly target of leads and engagements generated through content • Work closely with Performance Marketing to bring the content strategy to life and connect it to demand generation results • Work with our Events team and our Enterprise Sales team to align thought leaders to external speaking engagements, including events, peer groups, and customer calls • Identify and prioritize the speaking and community opportunities that will move the needle for the brand and pipeline • Track and report on content performance against lead, engagement, and SEO/AI Search visibility goals • Use performance data and qualitative feedback to continuously refine topics, formats, and channels • A documented thought leadership and content strategy is in place and adopted by internal and external contributors • 2x+ increase in SEO traffic and leads from content • Thought leaders' LinkedIn followers increase by 1k each • A consistent monthly content cadence is hitting agreed lead and engagement targets

• Ensure the accuracy, completeness, and reliability of Dodge Content’s project reporting data • Conduct routine audits of project records to ensure accuracy, completeness, and adherence to established data standards • Review sampled Dodge Reports to ensure data reflected on report aligns with the data available • Perform verification calls & emails with architects, contractors, and other project participants to confirm key project details • Analyze audit results to identify data gaps, recurring errors, and opportunities for process improvement • Provide timely feedback to Data Stewards and managers regarding audit outcomes and corrective actions • Maintain detailed documentation of audit findings and contribute to data quality scorecards • Collaborate with the Data Quality Management team to refine audit criteria and improve data governance frameworks • Support process calibration and QA initiatives to drive consistent performance across the Content organization

• Lead, coach, and develop a team of 10-15 industry and regional experts focused on expanding commercial construction project coverage through relationship-building and data acquisition • Oversee team performance, including conducting performance reviews, managing employee development, and handling scheduling and performance-related matters • Develop and execute regional strategies to increase project data acquisition by identifying target markets, opportunities, and outreach approaches • Analyze data and perform research to gauge construction activity levels in major cities and counties to compare project coverage • Conduct market research and industry outreach to identify and evaluate new sources of project data • Maintain and prioritize target account and relationship lists, including defining outreach strategies and assigning actions to team members. • Ensure comprehensive knowledge and documentation of regional project data sources, establishing standards and oversight for accurate maintenance of the source repository across the team • Analyze regional performance to identify coverage gaps, process inefficiencies, and performance issues; implement data-driven improvement plans with clear timelines • Evaluate processes and data quality using historical benchmarks and cross-regional comparisons to drive continuous quality improvement plans • Maintain deep knowledge of the construction lifecycle, industry trends, and project pipelines to inform strategy and team direction • Partner with commercial teams to support customer retention efforts by contributing industry expertise in client meetings and presentations • Represent Dodge at trade shows and industry events, building relationships and generating leads for new data acquisition sources

• Identify and execute cross-sell and upsell opportunities across your assigned account portfolio, developing strategic account plans with clear objectives, tactics, and timelines • Partner with Account Managers and Directors to create sales and growth strategy related to Dodge products, as well as other identified product priorities at Dodge • Overcome objections by reinforcing product value through customer analytics and consultative value-selling techniques • Build deep, trusted relationships that surface dissatisfaction early, giving you runway to resolve issues and retain accounts • Serve as the primary point of contact for your accounts: answer inquiries, resolve issues promptly, and fully own the customer experience • Act as the voice of the customer internally, channeling feedback to Marketing, Product, and Customer Care for rapid resolution and product improvements • Train and support clients on effective product use-including demos, onboarding sessions, and profile/saved-search setup-to maximize their realized value • Position Dodge as a construction industry thought leader by sharing insights, best practices, and success stories via webinars, case studies, and whitepapers • Meet all KPIs tied to retention, contact rate, upsell, and renewal ratios • Follow SOPs for all account interactions within the CRM and supporting tools • Stay current on job, product, and industry training opportunities

• Drive lead opportunities and develop new business via inbound and outbound phone (30/70) and utilize mass communications tools such as email, social media, Salesloft, etc. to introduce Dodge products/services and drive demos and appointments • Achieve daily, weekly, monthly activity, and sales lead quotas and update within CRM • Learn and apply solution-based selling by using a consultative prospecting approach • Follow the standard operating procedures as set forth by management to achieve the highest % success factors • Maintain expected call volumes • Attain all Key Performance Indicators (KPI’s) in order to reach and meet with the desired number of prospects per day, improve lead to opportunity and opportunity to win ratios

• Investigate and resolve company and contact data conflicts, duplicates, and exceptions across Dodge’s master data ecosystem • Analyze data quality trends to identify root causes and recommend corrective actions or process improvements • Execute and maintain SOPs for entity creation, updates, merges, and conflict resolution workflows • Partner with offshore teams to coordinate task execution, provide guidance, and QA outputs • Build and maintain reports and dashboards tracking data quality KPIs and team performance metrics • Own and maintain data standards, classification rules, and taxonomy definitions • Evaluate automation outputs and flag gaps or anomalies requiring human review • Respond to internal and client-facing inquiries regarding company and contact data accuracy, providing investigation findings and resolution • Partner with Engineering, Product, and Sourcing to execute CEM roadmap priorities

Develop strategic hiring plans and talent programs for SDRs. Establish high-performance culture and manage career progression paths. Own SDR pipeline targets and partner with Marketing and Sales for lead generation and campaign alignment.

• Analyze the coverage, completeness, and quality of Dodge’s digital construction data sources to identify gaps and prioritization opportunities • Design and maintain sharable SQL queries or python notebooks, dashboards, and reporting frameworks that surface actionable trends and sourcing performance • Investigate data anomalies and exceptions to identify root causes and recommend corrective actions • Research, assess, and onboard new digital data sources which could include APIs, web monitoring tools, scraping workflows, and third-party data feeds. • Evaluate data acquisition methods for feasibility, cost, coverage, and quality • Support and document scalable workflows for data acquisition and exception handling • Develop and maintain SOPs for source collection and research. • Support UAT and QA testing for new technical releases and system changes • Partner with offshore teams to coordinate task execution, provide guidance, and QA outputs • Perform web research and validate web sources for usefulness and reliability • Identify and resolve detection errors, including broken links, redirects, HTTP errors, session timeouts, and access restrictions • Partner with Product and Technology teams to align sourcing strategy and roadmap priorities

• Develop and execute strategic hiring plans and internal talent development programs to attract, grow, and retain top SDR talent • Establish a high-performance culture focused on accountability, collaboration, and continuous improvement • Create and manage career progression paths, incorporating 1:1 mentoring, skills development (e.g., time management, objection handling, prospecting), and professional coaching • Own SDR pipeline generation targets and ensure team performance aligns with activity, conversion, and opportunity creation goals • Set and manage clear KPIs; monitor team and individual progress to consistently exceed performance expectations • Use call reviews and real-time feedback to coach SDRs on messaging, outreach tactics, and sales methodology • Partner with Marketing to align lead generation campaigns, messaging, and scoring criteria • Collaborate with Sales leadership to refine ideal customer profiles (ICP) and ensure seamless handoffs of qualified leads • Work closely with Enablement, Operations, and Product to continuously improve SDR effectiveness and output • Build and scale a robust outbound motion within the SDR team to generate incremental pipeline for the New Logo sales organization • Leverage analytics and SDR management experience to drive improvements in structure, territory design, and inbound/outbound best practices • Promote a consultative, solution-oriented prospecting methodology across the team • Serve as the day-to-day resource for process, product, and procedural questions across the SDR team • Ensure accurate, timely data entry and process adherence within Salesforce, Salesloft, and other GTM tools • Optimize engagement across communication channels (email, phone, social, video) to improve SDR productivity and AE pipeline contribution • Regularly assess the SDR tech stack to identify opportunities for operational efficiency and performance improvement • Deliver consistent reporting to Sales Leadership on SDR performance, team health, and pipeline contribution • Identify process gaps and recommend strategic initiatives to drive efficiency, scalability, and impact • Uphold a professional and positive presence, reflecting the company’s values and commitment to excellence in every internal and external interaction

• Design and operate AI-powered pipelines that transform data acquisition, enrichment, and validation. • Partner with Data Engineering and Operations to move pipelines from prototype to production. • Design, develop, and evaluate machine learning models for data enrichment and validation. • Implement OCR, NLP, and layout recognition pipelines for data extraction. • Build Python-based microservices for document classification and metadata extraction. • Integrate LLM APIs for intelligent extraction and task classification. • Monitor and optimize model performance tracking. • Design and implement conversational AI solutions with Amazon Connect and Amazon Lex. • Build automated calling workflows for project updates from contractors. • Ensure compliance with regulations for outbound communications. • Collaborate with Data Engineers to ensure seamless ML pipeline integration with data warehouses.