• Design and produce marketing collateral across digital and print channels including presentation decks, one-pagers, brochures, email templates, social media assets, digital ads, and landing page visuals. • Maintain and evolve Bankjoy's brand identity, ensuring consistency across all touchpoints. • Develop and maintain a library of reusable design templates that empower the broader team to produce on-brand content independently. • Collaborate with the Product Marketing team to design compelling visual narratives for product launches, feature announcements, and sales enablement materials. • Create visually engaging pitch decks, client presentations, and RFP response materials. • Design assets for webinars, virtual events, and thought leadership content. • Produce event-specific creative including booth graphics, signage, banners, swag concepts, and conference materials for trade shows and Bankjoy's annual client conference (Elevate). • Ensure all event materials are on-brand and delivered on time. • Design social media graphics, LinkedIn content, and digital advertising assets. • Support website visual updates and landing page design in collaboration with the marketing team.

• Own the private sector field strategy: which events to bet on, which accounts to activate, and how to convert in-person interactions into closed pipeline. • Partner with Sales to identify the personas and ICPs we need to reach, and design field activations that bring them to the table. • Build the operating cadence with sales leadership: account targeting, list pulls, follow-up handoffs, post-event measurement. • Operate as an extension of the sales team - earn trust through pipeline contribution, not events run. • Co-build OKRs with marketing and sales leadership tied to field-influenced pipeline. • Make sales reps look good - shoutouts at deal close are a leading indicator the partnership is working. • Plan and execute the private sector event calendar: customer events, road shows, third-party trade shows, EBCs, dinners, and account-based activations. • Own campaign execution alongside the events: landing pages, outreach copy, registrant nurture, and post-event follow-up sequences. • Manage budget and vendor relationships across the private sector field portfolio. • Use AI tools to accelerate the work - landing pages, draft copy, campaign briefs - so the team operates with the leverage of a much larger team. • Build documentation and processes that scale alongside the function.

Role Description Crossover Health is creating the future of health as it should be. A national, team-based medical group with a focus on wellbeing and prevention that extends beyond traditional sick care, the company delivers an entirely new model of healthcare—Primary Health—built on the foundation of trusted relationships, an interdisciplinary care team approach, and outcomes-based payment. Crossover’s Primary Health model integrates primary care, physical medicine, mental health, health coaching, care navigation and more, and delivers care in surround-sound—in-person, virtually and via asynchronous messaging. Together we are building a community of members that embraces healthcare as a proactive part of their lifestyle. Qualifications - Applicable knowledge, skills, and experience. Requirements - Base pay range for this position is $20.46 to $27 per hour. - Pay range may vary depending on work location. Benefits - Comprehensive benefits package that includes Medical, Dental, Vision, and 401K. Company Description Crossover Health is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at careers@crossoverhealth.com. - We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

• Develop and lead portfolio‑level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers. • Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story. • Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation. • Create customer‑facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders. • Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value. • Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions. • Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions. • Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning. • Personally provide marketing management for all Cardiopulmonary service products • Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts. • Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity. • Track progress of key initiatives, measure impact, and recommend options for improvement. • Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant. • Take ownership of additional tasks and initiatives as needed.