• Desempeñarás un papel de alto impacto y de misión crítica, implementando y ejecutando la estrategia de comunicación y marketing digital para México • Brindar soporte a la región de Latinoamérica mediante el desarrollo de campañas de marketing integradas que impulsen la interacción y el crecimiento • Liderar el diseño y la ejecución de estrategias de marketing digital multicanal para México, impulsando la interacción y el crecimiento • Desarrollar y lanzar campañas de marketing integradas y campañas de contenido basadas en insights, redes sociales y plataformas de pago • Desarrollar la estrategia e implementar anuncios digitales y campañas de pago en redes sociales • Identificar oportunidades, tendencias y acontecimientos culturales en tiempo real para crear comunicaciones relevantes • Dejar atrás las cuadrículas de contenido estáticas y desarrollar una estrategia en constante evolución a partir de nuevas tendencias • Identificar y aprovechar las oportunidades en tiempo real, momentos de cultura popular y tendencias digitales • Aprovechar de forma activa y experimentar con la plataforma TikTok, así como con otras plataformas y formatos emergentes • Construir y optimizar estrategias de generación de leads e interacción por correo electrónico • Llevar a cabo pruebas, aprender y perfeccionar continuamente los enfoques de segmentación y selección de audiencias • Colaborar de manera interdepartamental para alinear las estrategias de marketing con las prioridades de la organización • Supervisar y optimizar el uso de herramientas y plataformas de marketing • Realizar el seguimiento, analizar y convertir los datos de rendimiento en información útil • Contribuir a involucrar a la comunidad a través de los canales digitales • Cumplir con todas las políticas y procedimientos de la organización. • Realizar otras tareas asignadas por la persona supervisora.

• Own the end-to-end campaign strategy and execution for our Mid-Market Finance Integrated Campaign, within the Americas Growth Marketing team, translating business goals and global messaging into regional, high-performing integrated programs. • Drive step-change growth in brand awareness and pipeline by pushing creative boundaries and unlocking new channels, tactics, and campaign plays. • Champion the full buyer journey—mapping programs across awareness, consideration, and decision stages while aligning messaging and content to each persona and buying group. • Collaborate closely across teams including Product & Solution Marketing, Account-Based Marketing, Digital Marketing, Sales, Field Marketing, Sales Enablement, Account Development Representatives and Brand to align messaging, prioritize strategic plays, and drive impact across key segments. • Partner with Marketing and Sales Ops to track, analyze, and continuously optimize campaign performance using insights from 6sense, Marketo, Salesforce, Folloze and more. • Fuel account progression and revenue growth with campaigns that activate ABM strategy, influence multi-threaded buying groups, and support sales acceleration. • Manage the campaign calendar across industries, personas, and solution areas—driving clarity, visibility, and momentum behind key priorities. • Orchestrate digital and content tactics that cut through the noise—from targeted paid media and email nurtures to webinars, partner activations, and multi-touch experiences. • Elevate how we show up in the market—ensuring consistent, customer-first messaging that reflects Coupa’s leadership, values, and impact. • Solves challenges strategically by finding innovative solutions, testing new ideas, and exploring unconventional approaches to drive campaign success.

• Partners with Product Marketing, Performance Marketing, and Product teams to translate client performance data into clear cross-sell narratives that differentiate solutions and align to solve real client problems • Synthesizes outcomes, benchmarks, and proof points from existing clients to surface expansion opportunities and position incremental value credibly with customer facing teams • Shapes cross-sell strategy by identifying where client results signal unmet needs and mapping those insights to differentiated solution bundles and expansion plays • Equips Client Success and Sales with data-backed messaging, use cases, and talking points that enable confident share-of-wallet expansion grounded in demonstrated ROI • Acts as the connective tissue across data, product positioning, and go-to-market execution to ensure cross-sell motions are targeted, relevant, and defensible • Partners across Marketing, Sales, and Client Success to identify new opportunities to incorporate and expand coordinated ABM and cross-sell motions, aligning content, proof points, and performance data to drive pipeline expansion • Leads and scales the internal referral program, aligning incentives for CSMs and creating a repeatable engine for qualified expansion and net-new opportunities • Establishes clear feedback loops between client performance insights and GTM strategy—continuously refining cross-sell priorities based on what resonates with customers • Translate complex clinical, financial, and analytical insights into clear, compelling narratives • Partner with Product, Client Success, Growth, and Marketing teams to ensure accuracy and alignment

Role Description At Elastic, our ecosystem of partners is central to how we grow. Strategic Partners, including Global Systems Integrators (GSIs), services partners and more, play a key role in bringing Elastic solutions to market, supporting customer adoption, and delivering services-led outcomes. We are seeking a Partner Marketing Manager to lead partner marketing efforts aligned to our Strategic Partners. This role is responsible for planning and delivering partner-specific marketing initiatives that reflect shared priorities, joint solutions, and agreed go-to-market motions. What You Will Be Doing - Own Joint Marketing Plans - Develop and manage joint marketing plans with assigned partners. - Translate partner business objectives, solution priorities, and GTM motions into clear marketing initiatives. - Ensure alignment between partner plans and Elastic’s broader ecosystem and field priorities. - Implement Partner-Specific Initiatives - Lead execution of partner-aligned campaigns, events, and activations defined in joint plans. - Coordinate timelines, deliverables, and inputs across internal teams and partners. - Adapt execution based on partner needs, regional priorities, and business context. - Collaboration - Serve as the primary marketing point of contact for assigned partners. - Work closely with Alliances, Sales, Field Marketing, and Product Marketing to align plans and execution. - Build strong working relationships with partner marketing counterparts. - Support Partner-Led GTM Motions - Collaborate with partners to position Elastic within joint solutions, services offerings, and customer engagements. - Support partner-hosted or partner-led activities that take Elastic solutions to market. - Ensure Elastic messaging is consistently represented in partner-facing activities. - Measure & Refine - Track performance against joint marketing plans, including engagement and pipeline contribution. - Use insights from execution and partner feedback to refine future plans. - Share results and recommendations with leadership. Qualifications - 5+ years of proven experience in marketing programs, partner marketing, or campaign execution. - Experience coordinating multi-stakeholder marketing activities. - Strong organizational and communication skills. - Ability to manage multiple tasks and responsibilities. - Experience working within defined processes. - Demonstrated attention to detail when supporting budgets, contracts, and purchase orders. - Availability for occasional travel as needed. Requirements - Compensation for this role is in the form of base salary. This role does not have a variable compensation component. - The typical starting salary range for new hires in this role is $106,900 — $169,100 USD. - The typical starting salary range for this role in select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area) is $128,200 — $202,700 USD. Benefits - Competitive pay based on the work you do here and not your previous salary. - Health coverage for you and your family in many locations. - Ability to craft your calendar with flexible locations and schedules for many roles. - Generous number of vacation days each year. - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service. - Up to 40 hours each year to use toward volunteer projects you love. - Embracing parenthood with a minimum of 16 weeks of parental leave.