• Develop and execute SEO strategies focused on both brand protection and acquisition of high volume generic keywords in the iGaming niche. • Monitor and defend brand presence on SERPs, including identifying and countering competitor bidding, ranking, and content strategies. • Perform in-depth competitor strategy research tailored to SEA markets and user intent within iGaming. • Build and optimize WordPress-based websites, including on-page SEO, site structure, and technical performance improvements. • Plan and execute backlink acquisition campaigns specific to the iGaming niche (outreach, partnerships, PBN awareness, Web 2.0 links, etc.). • Conduct competitor analysis to identify gaps, opportunities, and tactical advantages. • Continuous on-page and technical audit and optimisation of website assets. • Implement and maintain standard SEO best practices: technical audits, internal linking, content optimisation, and tracking. • Collaborate with content and development teams to improve technical aspects.

• Edit and lead the editorial guidelines for all Hub content & content verticals. • Ensure quality control within the editorial team is being achieved through editorial guidelines, management of the editorial team and documented tracking of successes & failures within editorial team. • Create guidelines for editing of AI content, including feedback to both editors and creators of AI content generation tools to ensure better quality first and final drafts. • Mentor senior editors into the team to eventually take leadership roles within the team / company through the use of task delegations, career development plans and consistent feedback. • Approving the design, style, tone, and appropriateness of our publications for both manual and AI content creation with conversion, SEO, and UX in focus. • Lead modification of content on Google Docs and regular tracking of consistent issues to feedback and prevent recurring issues in new first-draft content, ensuring this as standard practice in the editorial team. • Ensure all content and headlines are optimized for organic search and reflect SEO best practices for Google Search and Google News. • Lead the charge on creative content for Google News to become a viable traffic and revenue generation funnel.

• Own and improve organic and paid search performance • Identify and resolve technical SEO issues (crawlability, indexation, site health) • Build and optimise paid search campaigns (Google Ads, Bing Ads) • Improve website performance impacting rankings and conversions (Core Web Vitals) • Develop reporting systems across GA4, Search Console, and ad platforms • Run ongoing experimentation (keywords, landing pages, bids, technical fixes) • Build AI agents to automate workflows and scale execution

Role Description This isn’t a traditional marketing role. You won’t just optimise campaigns or tweak keywords. Your focus is building a scalable performance marketing engine that drives real revenue outcomes. You’ll own search end-to-end, from technical SEO and AI search optimisation through to paid acquisition and performance analytics. Your day to day: - Own and improve organic and paid search performance - Identify and resolve technical SEO issues (crawlability, indexation, site health) - Build and optimise paid search campaigns (Google Ads, Bing Ads) - Improve website performance impacting rankings and conversions (Core Web Vitals) - Develop reporting systems across GA4, Search Console, and ad platforms - Run ongoing experimentation (keywords, landing pages, bids, technical fixes) - Build AI agents to automate workflows and scale execution Qualifications - 3+ years experience in SEO, SEM, or performance marketing (agency or in-house) - Strong technical SEO knowledge (site architecture, crawlability, indexation) - Experience with paid search platforms (Google Ads, Bing Ads) - Strong data analysis skills (GA4, Search Console, reporting tools) - Experience using AI tools to improve workflows and performance - Experience building or working with AI agents (e.g. Claude code) - Familiarity with tools like SEMrush, Ahrefs, Screaming Frog - Experience with HubSpot (or similar CRM/marketing tools) - Ability to translate data into clear actions and outcomes - Strong systems thinking and experimentation mindset Requirements - Strength in Search Systems Thinking - Technical & Analytical Depth Benefits - 5 weeks annual leave and flexible working - we believe in balance - Monthly “Wellness Budget” to help you stay healthy, mentally & physically - Employee share options (ESOP) for all team members - we truly all “own it”