NP Digital Brasil

• Ensure the creation and execution of strategies and methodologies that generate business results through digital marketing. • Monitor KPIs and targets, guiding actions to ensure optimal results. • Establish connections with NP Digital's strategic areas (CRO, Media, SEO, and Account) to deliver integrated strategies. • Manage and develop the team of SEO consultants, analysts, and assistants, promoting engagement and retention. • Support and guide the team in identifying upsell opportunities, working in partnership with Account Management. • Lead recruitment, onboarding, and technical development processes for Digital Marketing professionals. • Ensure quality deliverables and client satisfaction. • Lead internal initiatives that contribute to the evolution of the SEO function. • Participate in recruitment processes to hire new talent. • Establish contact with clients, anticipating risks or opportunities for improvement.

• Implement and manage tags via Google Tag Manager (GTM) for multiple clients • Configure events, conversions and parameters in Google Analytics 4 (GA4) • Install and validate media pixels on platforms such as Meta, Google Ads, TikTok, LinkedIn and others (Conversion Tracking) • Perform tracking validation/audit routines and troubleshooting to ensure data quality and prevent discrepancies • Support the implementation of data layers with technical teams, following predefined specifications • Ensure proper functioning of measurements to support media strategies • Ensure configurations in advertising platforms allow the BI team to view correct data in dashboards (Looker Studio, Power BI or similar) • Manage requests for multiple clients, ensuring deadlines and quality of deliverables

• Structure and manage the editorial planning for social media (LinkedIn and Instagram) • Define editorial pillars, topics, formats, and content direction • Translate business briefings into clear, actionable content strategies • Brief and guide the creative team (copy and design) • Ensure calendar execution: publishing, consistency, and quality • Monitor content performance and generate insights for continuous optimization • Manage community and social listening, interacting with the audience • Support planning and organization of NPcast (schedule, topics, distribution) • Identify improvement opportunities based on data and audience behavior

• Define, plan, and execute the Growth Marketing strategy with analytical insight, predictability, and governance • Ensure end-to-end campaigns focused on demand generation, qualified lead acquisition, and growth of the revenue pipeline (ARR/MRR) • Design and optimize communication cadences, lead scoring, and CRM automation flows, with mandatory expertise in HubSpot, focusing on lead nurturing • Maintain clear funnel visibility, tracking performance of leads, MQLs, opportunities, and conversion between stages, with a focus on CAC reduction and efficiency gains • Build dashboards in BI tools (experience with Looker preferred), turning data into analyses and executive reports, plus actionable recommendations • Translate data into business direction by monitoring performance KPIs, proposing A/B tests, and implementing continuous adjustments and improvements to optimize the customer journey and allocate resources across marketing channels based on ROI • Connect growth initiatives to the business by working cross-functionally and closely with Sales and Product teams (SEO, Media, and Data) to identify bottlenecks and growth opportunities • Define strategy, plan, and execute end-to-end growth marketing campaigns

• Develop a methodology for tracking technical SEO results • Ensure the team meets delivery deadlines by creating solution plans with individual team members when necessary and defining delivery priorities • Ensure continuous improvement of the technical quality of deliverables, focusing on increasing clients' health scores over time • Serve as the technical reference/mentor for the team, supporting the development of technical SEO expertise and directly handling more critical or complex scenarios to ensure delivery quality, with an AI-driven approach • Assist the team daily with technical questions • Be responsible for onboarding new members of the technical SEO team • Analyze team management data to identify wins, lessons learned, and areas for improvement • Act as an interface between other teams, the client services team, and the technical SEO team, communicating relevant information as clearly as possible to support decision-making • Introduce technological innovations within the company, promoting faster processes that deliver value • Support SEO management in refining products and processes • Attend sales/commercial meetings when required • Implement SEO optimizations on client websites, especially in more complex scenarios

• Participate in kickoff meetings to align objectives, context, and client history in order to develop projects that deliver value; • Perform diagnostics of existing client campaigns and creative assets; • Collaborate with the supervisor on media analysis and campaign planning; • Implement the media campaigns defined in the plan, ensuring deadlines and quality; • Communicate with clients to clarify questions, deliver presentations, and provide project updates through the channels agreed in the scope/contract; • Create creative briefs based on best practices and the client’s media strategy; • Monitor performance KPIs and carry out optimizations as the project progresses; • Prepare weekly/biweekly/monthly performance reports according to the standards defined by NP specialists; • Attend weekly/monthly results meetings with the client and supervisor to present reports, goals, and next steps; • Review deliverables with the assistant to avoid submissions outside technical media standards and to ensure they respect the project scope.

• Manage client relationships and lead integrated digital marketing strategies • Define and execute SEO, Content, and Paid Media plans • Plan, optimize, and monitor Google Ads campaigns • Guide and oversee the creation, implementation, and performance of landing pages • Conduct competitive analyses, SEO audits, and keyword research • Track KPIs (traffic, engagement, and conversion) and produce reports • Collaborate with content, design, and development teams • Lead meetings, presentations, trainings, and contract renewals • Identify upsell and cross-sell opportunities • Ensure delivery quality, deadlines, and project organization • Stay up to date with digital marketing and AI trends

• Develop and execute the editorial calendar for NP Digital's corporate social media channels and its executive leadership (LinkedIn, Instagram, YouTube) • Plan and produce multiplatform content in partnership with leadership and other business areas • Manage social communities: monitor, engage, and represent the brand's institutional voice with clarity and consistent positioning • Measure results and KPIs, recommending improvements based on data and market trends • Lead content and distribution strategy for NPcast, from defining topics and guests to episode activation • Collaborate with Marketing, Sales, Product, and Customer Success teams to ensure alignment and integrated impact of initiatives • Stay attentive to shifts in digital behavior and propose innovations that strengthen the brand's authority on social channels

• Produce and execute project deliverables with quality and within established deadlines, ensuring the implementation of SEO strategies that contribute to achieving clients' expected results. • Produce SEO analyses and studies for clients across different industries and sizes, with a focus on generating results. • Conduct competitive analyses and identify opportunities to improve content and site structures. • Develop SEO strategies for clients' websites and blogs. • Perform keyword research and selection. • Create strategic SEO plans for articles and website pages. • Perform SEO optimizations and content reviews. • Publish articles on various platforms (WordPress, Magento, HubSpot, among others). • Execute On-Page SEO optimizations and internal linking improvements. • Monitor key SEO metrics such as organic traffic, engagement, and conversion rates. • Track the performance of implemented strategies and prepare results reports. • Participate in and present at internal meetings and training sessions. • Contribute to the training and shadowing of new SEO analysts. • Maintain communication with clients when necessary. • Keep up to date with SEO trends, new tools, and industry best practices. • Contribute to the evolution and continuous improvement of the team's processes.

• Act as the client's primary point of contact at NP, managing projects and maintaining the client relationship; • Also responsible for overseeing strategic definition and high-level interaction with clients; • Perform quality control on deliverables before passing them to the client, and, when necessary, request changes while advising on execution timelines; • Manage and ensure adherence to the project's delivery schedule; • Present periodic performance reports to the client.