Role Description This isn’t a traditional marketing role. You won’t just optimise campaigns or tweak keywords. Your focus is building a scalable performance marketing engine that drives real revenue outcomes. You’ll own search end-to-end, from technical SEO and AI search optimisation through to paid acquisition and performance analytics. Your day to day: - Own and improve organic and paid search performance - Identify and resolve technical SEO issues (crawlability, indexation, site health) - Build and optimise paid search campaigns (Google Ads, Bing Ads) - Improve website performance impacting rankings and conversions (Core Web Vitals) - Develop reporting systems across GA4, Search Console, and ad platforms - Run ongoing experimentation (keywords, landing pages, bids, technical fixes) - Build AI agents to automate workflows and scale execution Qualifications - 3+ years experience in SEO, SEM, or performance marketing (agency or in-house) - Strong technical SEO knowledge (site architecture, crawlability, indexation) - Experience with paid search platforms (Google Ads, Bing Ads) - Strong data analysis skills (GA4, Search Console, reporting tools) - Experience using AI tools to improve workflows and performance - Experience building or working with AI agents (e.g. Claude code) - Familiarity with tools like SEMrush, Ahrefs, Screaming Frog - Experience with HubSpot (or similar CRM/marketing tools) - Ability to translate data into clear actions and outcomes - Strong systems thinking and experimentation mindset Requirements - Strength in Search Systems Thinking - Technical & Analytical Depth Benefits - 5 weeks annual leave and flexible working - we believe in balance - Monthly “Wellness Budget” to help you stay healthy, mentally & physically - Employee share options (ESOP) for all team members - we truly all “own it”

• The Senior SEO Strategist plays a vital role in maintaining and optimizing WordPress websites • Focuses on technical implementation, SEO best practices, and detailed documentation to support clients' digital success • Manage URL structures, 301 redirects, canonical tags, and XML sitemaps • Monitor and resolve crawl errors to ensure proper indexing of new and updated content • Conduct regular SEO health checks using tools like Ahrefs • Maintain detailed logs of technical issues, implementations, and progress • Lead the SEO and GEO portions of QBRs alongside the Client Success Advisor • Present audits and roadmaps to non-technical stakeholders without losing the technical substance • Track and document SEO issues, improvements, and implementations with accuracy • Contribute to SiteCare's SEO and GEO practice beyond your portfolio

• Audit and improve crawlability, indexing, and site structure • Implement on-page SEO improvements (metadata, headings, internal linking) • Work on structured data (schema: LocalBusiness, Service, FAQ, etc.) • Identify technical issues and coordinate with developer teams for fixes • Ensure websites meet performance and usability benchmarks • Optimize Google Business Profiles (categories, services, posts, Q&A) • Maintain NAP consistency across directories and citations • Improve visibility in local search and maps • Support review monitoring and response strategy • Structure content so it can be understood and surfaced by AI systems • Implement FAQ schema, entity signals, and structured content formats • Optimize for voice search and conversational queries • Identify opportunities to improve conversions • Work closely and collaborate with: Website teams • Content teams • Social teams • PPC team

Role Description We are looking for a Strategic Storytelling Writer to help showcase our expertise in digital transformation, artificial intelligence, enterprise technologies, and innovative business solutions. The selected candidate will be responsible for developing strategic speaking materials and thought leadership content for conferences, panels, fireside chats, executive presentations, and industry events. The goal is to engage our audience, strengthen our positioning as an innovation leader, and support our market growth. Key Responsibilities - Read, understand, and clearly synthesize complex information from briefs, market research, strategic plans, and technical documents; - Conduct in-depth research to fully understand business, technology, and industry challenges; - Develop compelling narratives and storytelling frameworks tailored to target audiences; - Write speeches, panel discussions, fireside chats, blog articles, white papers, executive presentations, case studies, and promotional content; - Collaborate with marketing, sales, technology, and leadership teams to align content with business objectives; - Adapt tone, messaging, and writing style for different communication channels and audiences; - Contribute to thought leadership initiatives and strengthen IT Unlock’s brand visibility. Qualifications - Excellent writing skills in French and/or English; - Professional or expert-level English proficiency, both written and spoken; - Strong analytical and synthesis abilities with the capacity to simplify complex topics; - Creative mindset, autonomy, and strong initiative; - Ability to manage multiple projects simultaneously in a fast-paced environment; - Experience in strategic storytelling, executive writing, or B2B content creation; - Strong interest in artificial intelligence, digital transformation, and business technologies; - Experience in technology, consulting, or innovation-driven environments is a strong asset. Benefits - Flexible schedule based on projects and deliverables; - Fully remote position; - Dynamic, people-oriented, and collaborative work environment; - Continuous learning and professional development opportunities; - Opportunity to contribute to high-impact and innovative projects.