Develop and implement strategic internal communication plans to enhance employee engagement, partner with leadership to establish authentic messaging, and create multi-channel campaigns to effectively reach target audiences across the organization.

Title: VP, Communications Location: Exton, PA, US Workplace: Marketing Department: Communications (80000835) Job Description: This role can be remote, hybrid or office-based. US location - flexible. Our Company We are advancing infrastructure and innovation for engineers and creators worldwide. We are a team of ambitious, forward-thinking professionals dedicated to solving complex problems and shaping the future of technology. The Opportunity We are seeking a visionary and strategically sharp Vice President of Corporate Communications. The ideal candidate is a builder who brings creative ambition to everything they do and someone who thoughtfully challenges the status quo and is energized by what's possible. Reporting directly to the Chief Marketing Officer, you will have the mandate and runway to build a world-class communications function: defining our narrative, amplifying our public profile, and driving our share of voice across earned and organic channels. What You'll Build & Lead A Modern, Multi-Disciplinary Communications Function. You will architect and lead a team built for today's communications landscape. That means building capability across: - Storytelling & Content Strategy: Grow our brand recognition through compelling stories about our impact, our vision for the future of AI in engineering, and the success of our users. Amplify the stories of our YII award winners: these are among our most powerful proof points and are currently underutilized. You will ensure Bentley has a systematic program to promote success stories across media, social, events, and owned channels, turning award winners into ambassadors and their projects into headlines. - Media & Analyst Relations: Grow and expand these programs. Build a team of media and analyst professionals that develop strong relationships with top tier journalists, trade press, and industry analysts. Secure consistent, high-quality coverage and position Bentley as the expert voice in civil infrastructure and engineering technology. - Influencer & Creator Strategy: Develop a modern approach to influencer engagement, from academic researchers and industry pioneers to LinkedIn creators, technical YouTubers, and niche community builders who matter to our audience. This requires orchestration of authentic engagement with the right people. - Organic Social Media: Work across internal teams to build and execute an organic social strategy that expands connection and community, sparks conversation, and amplifies our narrative. LinkedIn is currently our primary stage, but we need to have plans to get to today and tomorrow’s users through a presence people won’t scroll past. - Executive Speakers Bureau: Create a formal, proactive speakers bureau that puts our executives, users and subject matter experts on influential stages: keynotes, podcasts, panels, and conferences. Develop a speaker pipeline, content calendar, submission library and preparation program that makes our people the go-to voices in the industry. - Awards & Industry Recognition: Create and scale an awards strategy targeting the recognitions that matter. Treat awards as a communications amplifier, not a back-office task. Central to this is our Year in Infrastructure program: ensure that it becomes an evergreen source of content and work with the customer marketing and events team to elevate our annual awards event as a flagship brand moment, maximizing its reach through media outreach, social campaigns, event presence, and winner spotlights that extend well beyond the announcement cycle. - Executive & Corporate Communications: Serve as a trusted strategic advisor to executive leadership. Work across key teams including product, product marketing and investor relations to understand our corporate narrative and support executive communication development. Ensure that leaders are trained and enabled with key talking points for media and speaking engagements, and own communications strategy for significant corporate moments including product launches, partnerships, and M&A activity. - Brand Voice & Messaging: Partner with the brand team to develop a consistent, distinctive voice that resonates with engineers, infrastructure professionals, and technical decision-makers. Push the brand beyond safe and generic: our voice should have a point of view. Measure What Actually Matters Build a communications measurement framework tied to business outcomes, not outputs. The priority metric for success will be an increase in organic brand search. The supporting metrics include: - Tier-1 and trade media placement rate and quality - Analyst perception scores and positioning movement - Message pull-through rate in earned coverage - Executive speaker placement volume and audience reach - Award win rate and resulting earned media lift - YII award program reach, media pickup, and submitted projects distribution - Organic social engagement rate, follower quality, and growth - Influencer program reach and engagement among target personas - Impact on GEO/SEO search - Share of voice vs. key competitors You will report regularly to the CMO and executive team with insights, not just activity summaries. If a program isn't working, we want to know why and have a proposal for a better idea. What You'll Bring - 20+ years of progressive experience in corporate communications, public relations, or public affairs, with a significant portion in the B2B technology/software sector. - Proven experience building and leading high-performing communications teams. - A track record of developing and executing successful, proactive media relations strategies that have measurably increased share of voice and secured top-tier media placements. - Deep experience in crafting compelling corporate narratives and developing brand voice for a technical audience. - Expertise in managing communications for complex corporate situations, including M&A. - Strong understanding of the AI landscape and the ability to translate complex technical concepts into compelling stories. - Exceptional written and verbal communication skills, and a demonstrated ability to work effectively with executive leadership. - A builder's mindset, with the ability to thrive in a fast-paced, dynamic environment and create structure where none exists.

• The Communication Specialist will easily grasp policies, procedures, and governance, and capable of aligning strategic plans throughout the leadership structure. • Provide professional communications support to advance organizational objectives, and strengthen internal and external stakeholder engagement on behalf of the government. • Write, edit, and prepare internal and external communications, including town halls, table talks, portfolio reviews, industry articles, press releases, speeches, scripts, blog posts, and webcasts. • Assist the PMO with photographic and videography products and events. • Assist with the assignment of and/or graphic design and final proofs for print pages, web pages, and navigation. • Design long-term human capital strategies that bridge the gap between academic curriculum and federal 'future-force' technical requirements. • Come up with new and innovative communication activities. • Develop communication pipelines that support government upskilling requirements, including training, mentoring, certifications, and degree-related courses. • Assist the PMO by delivering briefings and leading virtual meetings (Teams/Zoom). • Experienced in tracking action items, as well as developing meeting minutes and reports. • Plans, writes, edits, and disseminates information on behalf of the government to promote goodwill and improve relationships internally and with external parties. • Exceptional ability to build and maintain high-trust relationships with diverse stakeholders, ranging from university deans to senior military officials, ensuring seamless collaboration across organizational boundaries.

• Develop and execute PR strategies that strengthen brand narratives and increase awareness across multiple IPH brands. • Create compelling storylines that align with brand positioning, consumer insights, and cultural trends. • Partner with creative, marketing, and cross‑functional teams to deliver integrated PR initiatives that support brand goals. • Ensure all communications are consistent with broader corporate messaging and reputation strategy. • Recommend strategies to differentiate each brand while maintaining alignment with IPH’s overarching brand framework. • Drive proactive media outreach to secure high‑quality placements in consumer, lifestyle, business, and trade outlets. • Develop pitch angles, lead pitch teams, and maintain strong relationships with reporters, editors, and influencers. • Draft press releases, talking points, fact sheets, and briefing materials for brand milestones, product moments, or thought leadership opportunities. • Monitor media coverage, trends, and competitive insights to optimize messaging and opportunities. • Own daily media report and monthly trends report (provided by vendor). • Write and edit high‑quality communications materials, brand messaging, executive talking points, and content for multi‑channel programs. • Support narrative development for campaigns, product awareness efforts, and brand‑building initiatives. • Work closely with Marketing, Product, Legal, People, and Creative teams to execute cohesive communications programs. • Coordinate with external agencies on campaign development, media outreach, and measurement.