• Design & UX. Create wireframes, high-fidelity layouts, and design systems aligned with brand and business goals. Own the visual quality bar across all digital properties. • Engineering. Build and manage sites across WordPress, Drupal, Webflow, and custom stacks. Develop themes, templates, and reusable components. Migrate from legacy CMS to modern platforms end-to-end. • Campaigns. Build and maintain landing pages, UTM tracking flows, and webforms that connect to CRM. Work with marketing and sales enablement teams to hit launch timelines. • AI & Speed. Identify and implement AI tools that cut turnaround. Use Claude, Gemini, Cursor, and whatever comes next to scaffold code, draft copy, and automate the repetitive stuff. • Delivery. Manage multiple concurrent projects across brands. Communicate clearly with non-technical stakeholders. Create structure where there isn't any.

• Own and improve the customer journey across the website • Manage Shopify updates, product launches, collections, promotions, and onsite content • Monitor ecommerce KPIs including revenue, conversion rate, traffic, average order value, customer retention, and profitability • Coordinate digital marketing channels including SEO, CRM, paid media, social, influencer marketing, and affiliates • Work with internal and external teams to deliver campaigns that support growth, customer acquisition, and retention • Support the planning and execution of promotional calendars, seasonal campaigns, product launches, and commercial initiatives • Analyse performance data and turn insights into clear actions and recommendations • Maintain product information, pricing, offers, landing pages, and key website assets • Proactively research competitors, market trends and ecommerce best practices • Support CRM and email marketing initiatives to improve customer engagement and repeat purchase • Help identify new opportunities across partnerships, affiliates and influencers • Stay up to date with ecommerce trends, digital marketing developments, Shopify updates, and AI-driven tools

• Own day-to-day operations of the e-commerce store, ensuring accuracy, performance, and operational stability. • Obsess over excellent customer experience. • Maintain and optimize product pages, including descriptions, imagery, pricing, SEO, and layout within Shopify and Amazon. • Support and execute merchandise and product launches in collaboration with Marketing. • Coordinate fulfillment and logistics partners across regions (China, US, Europe). • Manage inventory tracking and stock levels to avoid shortages or overstock. • Monitor store performance metrics (sales, conversion rates, AOV, shipping costs, refunds, customer satisfaction). • Conduct market and competitor research to identify optimization opportunities and emerging trends. • Support promotional planning and execution, including quarterly promotions and high-volume sales periods.

• Store Development: Design and maintain advanced Shopify stores (Shopify Plus) using Liquid, JavaScript (ES6+), and React. • Custom Solutions: Build custom Shopify apps and seamless integrations with third-party services (ERP, CRM, PIM, and payment gateways). • Headless Commerce: Implement and optimize headless architectures using Hydrogen + Remix/Oxygen or custom Next.js solutions. • Backend Architecture: Develop robust backend solutions and middleware using Node.js or Ruby on Rails for complex data processing and webhooks. • Performance Optimization: Lead the charge on Core Web Vitals, SEO technical health, and overall conversion rate optimization (CRO). • Cross-Functional Collaboration: Partner with Designers and Marketers to transform creative concepts into functional, high-performing digital products. • Technical Quality: Maintain clean, reusable codebases and comprehensive documentation to support long-term scalability.