Naturecan

• Own and improve the customer journey across the website • Manage Shopify updates, product launches, collections, promotions, and onsite content • Monitor ecommerce KPIs including revenue, conversion rate, traffic, average order value, customer retention, and profitability • Coordinate digital marketing channels including SEO, CRM, paid media, social, influencer marketing, and affiliates • Work with internal and external teams to deliver campaigns that support growth, customer acquisition, and retention • Support the planning and execution of promotional calendars, seasonal campaigns, product launches, and commercial initiatives • Analyse performance data and turn insights into clear actions and recommendations • Maintain product information, pricing, offers, landing pages, and key website assets • Proactively research competitors, market trends and ecommerce best practices • Support CRM and email marketing initiatives to improve customer engagement and repeat purchase • Help identify new opportunities across partnerships, affiliates and influencers • Stay up to date with ecommerce trends, digital marketing developments, Shopify updates, and AI-driven tools