• Own and improve the customer journey across the website • Manage Shopify updates, product launches, collections, promotions, and onsite content • Monitor ecommerce KPIs including revenue, conversion rate, traffic, average order value, customer retention, and profitability • Coordinate digital marketing channels including SEO, CRM, paid media, social, influencer marketing, and affiliates • Work with internal and external teams to deliver campaigns that support growth, customer acquisition, and retention • Support the planning and execution of promotional calendars, seasonal campaigns, product launches, and commercial initiatives • Analyse performance data and turn insights into clear actions and recommendations • Maintain product information, pricing, offers, landing pages, and key website assets • Proactively research competitors, market trends and ecommerce best practices • Support CRM and email marketing initiatives to improve customer engagement and repeat purchase • Help identify new opportunities across partnerships, affiliates and influencers • Stay up to date with ecommerce trends, digital marketing developments, Shopify updates, and AI-driven tools

• Own day-to-day operations of the e-commerce store, ensuring accuracy, performance, and operational stability. • Obsess over excellent customer experience. • Maintain and optimize product pages, including descriptions, imagery, pricing, SEO, and layout within Shopify and Amazon. • Support and execute merchandise and product launches in collaboration with Marketing. • Coordinate fulfillment and logistics partners across regions (China, US, Europe). • Manage inventory tracking and stock levels to avoid shortages or overstock. • Monitor store performance metrics and deliver monthly reports with insights and recommendations. • Conduct market and competitor research to identify optimization opportunities and emerging trends. • Support promotional planning and execution, including quarterly promotions and high-volume sales periods. • Collaborate cross-functionally to ensure e-commerce initiatives align with brand and business priorities. • Maintain documentation and SOPs for e-commerce processes, continuously improving workflows as the store scales.

• Store Development: Design and maintain advanced Shopify stores (Shopify Plus) using Liquid, JavaScript (ES6+), and React. • Custom Solutions: Build custom Shopify apps and seamless integrations with third-party services (ERP, CRM, PIM, and payment gateways). • Headless Commerce: Implement and optimize headless architectures using Hydrogen + Remix/Oxygen or custom Next.js solutions. • Backend Architecture: Develop robust backend solutions and middleware using Node.js or Ruby on Rails for complex data processing and webhooks. • Performance Optimization: Lead the charge on Core Web Vitals, SEO technical health, and overall conversion rate optimization (CRO). • Cross-Functional Collaboration: Partner with Designers and Marketers to transform creative concepts into functional, high-performing digital products. • Technical Quality: Maintain clean, reusable codebases and comprehensive documentation to support long-term scalability.

Role Description This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Manager, Hotel Level Marketing – Creative Strategy, you will support tasks at the core of Hilton's commercial engine and contribute directly to profitable growth. Reporting to the Director, Hotel Level Marketing – Creative Strategy, you will lead day‑to‑day creative strategy execution for hotel‑level content across digital, performance, and owned channels. You will translate strategy into action, elevate creative quality, and help hotels tell stronger stories that convert. What you'll do during a typical day: - Lead creative strategy for hotel websites and landing pages, ensuring content drives storytelling, brand alignment, and conversion within defined guardrails. - Partner with our teams and external creative agencies to brief, develop, review, and elevate hotel marketing assets across owned and paid channels. - Define the strategic story for each hotel during content capture, shaping narratives and priorities to ensure assets meet marketing objectives and work across channels. - Translate creative testing and performance insights into clear, actionable guidance that improves hotel-level creative effectiveness at scale. How you'll collaborate with others: - Partner with Brand, Media, Social, and Enterprise Marketing to represent hotel creative needs early in planning. - Work with Digital Product and Technology to embed hotel landing page requirements, creative considerations, and storytelling needs into product roadmaps and builds. - Collaborate with HLM Product Development to evolve creative ecosystems and tools that enable scalable creative execution. - Engage agency and production partners to agree on strategy, quality standards, and multi‑channel creative development. Projects you'll take ownership of: - Help to ensure website governance and guardrails are in place and provide guidance back to properties. - Translate hotel landing page requirements, ensuring creative considerations and storytelling needs into clear inputs that inform product roadmaps and platform builds. - Guide, tools, and enablement materials that help hotels produce higher-quality, on-brand, marketing-ready content at scale and improve adoption. Qualifications - Seven (7) years of experience in creative strategy, content strategy, brand marketing, or digital marketing, with hands-on ownership of creative outputs. - Experience influencing website performance through creative and content optimization. - Fluency in creative briefing, content evaluation, and cross-channel asset planning. - Travel up to 20%. Requirements - Matrix collaboration experience. - Understanding of hospitality, travel, or lifestyle brands. - Background working within in-house creative, center-of-excellence, or platform-based marketing teams. - An eye for compelling creative and visual storytelling, with the skill to help shape marketing content and brand narratives. - Content production experience. Benefits - Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program. - Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future. - Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents. - Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones. - Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care. - Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP). - Generous paid time off (PTO) – Recharge, relax, and take time for what matters most. - Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered. - Financial security for your future – Our retirement plans make it easier to save for what's next.