• Store Development: Design and maintain advanced Shopify stores (Shopify Plus) using Liquid, JavaScript (ES6+), and React. • Custom Solutions: Build custom Shopify apps and seamless integrations with third-party services (ERP, CRM, PIM, and payment gateways). • Headless Commerce: Implement and optimize headless architectures using Hydrogen + Remix/Oxygen or custom Next.js solutions. • Backend Architecture: Develop robust backend solutions and middleware using Node.js or Ruby on Rails for complex data processing and webhooks. • Performance Optimization: Lead the charge on Core Web Vitals, SEO technical health, and overall conversion rate optimization (CRO). • Cross-Functional Collaboration: Partner with Designers and Marketers to transform creative concepts into functional, high-performing digital products. • Technical Quality: Maintain clean, reusable codebases and comprehensive documentation to support long-term scalability.

Role Description This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Manager, Hotel Level Marketing – Creative Strategy, you will support tasks at the core of Hilton's commercial engine and contribute directly to profitable growth. Reporting to the Director, Hotel Level Marketing – Creative Strategy, you will lead day‑to‑day creative strategy execution for hotel‑level content across digital, performance, and owned channels. You will translate strategy into action, elevate creative quality, and help hotels tell stronger stories that convert. What you'll do during a typical day: - Lead creative strategy for hotel websites and landing pages, ensuring content drives storytelling, brand alignment, and conversion within defined guardrails. - Partner with our teams and external creative agencies to brief, develop, review, and elevate hotel marketing assets across owned and paid channels. - Define the strategic story for each hotel during content capture, shaping narratives and priorities to ensure assets meet marketing objectives and work across channels. - Translate creative testing and performance insights into clear, actionable guidance that improves hotel-level creative effectiveness at scale. How you'll collaborate with others: - Partner with Brand, Media, Social, and Enterprise Marketing to represent hotel creative needs early in planning. - Work with Digital Product and Technology to embed hotel landing page requirements, creative considerations, and storytelling needs into product roadmaps and builds. - Collaborate with HLM Product Development to evolve creative ecosystems and tools that enable scalable creative execution. - Engage agency and production partners to agree on strategy, quality standards, and multi‑channel creative development. Projects you'll take ownership of: - Help to ensure website governance and guardrails are in place and provide guidance back to properties. - Translate hotel landing page requirements, ensuring creative considerations and storytelling needs into clear inputs that inform product roadmaps and platform builds. - Guide, tools, and enablement materials that help hotels produce higher-quality, on-brand, marketing-ready content at scale and improve adoption. Qualifications - Seven (7) years of experience in creative strategy, content strategy, brand marketing, or digital marketing, with hands-on ownership of creative outputs. - Experience influencing website performance through creative and content optimization. - Fluency in creative briefing, content evaluation, and cross-channel asset planning. - Travel up to 20%. Requirements - Matrix collaboration experience. - Understanding of hospitality, travel, or lifestyle brands. - Background working within in-house creative, center-of-excellence, or platform-based marketing teams. - An eye for compelling creative and visual storytelling, with the skill to help shape marketing content and brand narratives. - Content production experience. Benefits - Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program. - Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future. - Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents. - Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones. - Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care. - Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP). - Generous paid time off (PTO) – Recharge, relax, and take time for what matters most. - Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered. - Financial security for your future – Our retirement plans make it easier to save for what's next.

• Own the day-to-day SEO performance for a portfolio of Shopify e-commerce clients (mid 6–8 figures revenue). • Run technical and on-page audits (crawlability, indexation, internal linking, site speed, schema, Core Web Vitals), and turn findings into clear, prioritized action plans. • Plan and execute keyword & topic research focused on profit, not just traffic: product/collection pages, blog pillars, clusters and FAQs. • Create detailed SEO implementation briefs for developers, designers and content writers (e.g. new templates, collection structures, internal linking, content outlines). • Optimize Shopify stores end-to-end: collections, products, blogs, navigation, filters, metafields, URL structure and on-page copy. • Monitor performance in GA4, Google Search Console and tools like Ahrefs/SEMrush; report on rankings, revenue, and key SEO KPIs. • Communicate clearly with clients in async channels (Slack/WhatsApp/Email) and occasional calls – explaining complex SEO in simple, honest language. • Spot opportunities for CRO and funnel improvements together with our strategists (e.g. better internal linking, intent-matched content, improved category layouts). • Contribute to our internal SOPs, “SEO Brain” and frameworks so every client benefits from what we learn. • Stay up to date with Google updates, AI/LLM developments, and e-commerce best practices – and translate them into practical actions for our clients.

• Set up, maintain, and optimize product listings across marketplaces (Amazon, Walmart, Chewy, etc.) • Ensure all listings follow platform best practices for titles, bullets, descriptions, images, digital assets, keywords and attributes • Organize and prepare digital brand assets for retailer use, including images, copy, descriptions, supporting marketing materials and price sheets • Collaborate cross-functionally to develop and refine product page content and brand listings • Proactively audit product listings, catalog health, and Buy Box status a minimum of 3x per week • Identify and resolve listing suppressions, content inaccuracies, catalog mismatches and duplications and compliance or policy flags • Monitor and optimize Buy Box ownership across SKUs • Document issues and implement corrective actions to maintain account health • Open, track, and manage cases through platforms including Amazon, Chewy and Walmart • Coordinate with internal teams to investigate and resolve issues including listings reinstatements, content disputes, brand authority, inventory or catalog discrepancies, and compliance related flags • Maintain detailed documentation and ensure timely resolution of all cases • Assist with core merchandising activities, including catalog setup and SKU creation, price maintenance and updates, and promotional setup and execution • Support product launches, updates, and lifecycle changes