• Launch and manage CTV/OTT campaigns end-to-end: forecasting, proposals, trafficking, targeting, QA, pacing, and optimizations • Monitor campaign delivery daily and proactively resolve issues (creative approvals, pacing shifts, reporting discrepancies, etc.) • Ensure campaigns align to client goals, flight dates, budgets, and performance expectations • Analyze performance using impression-level analytics and core KPIs (delivery, reach, frequency, pacing, attribution, etc.) • Make optimization recommendations and implement adjustments to improve performance and delivery consistency • Provide clear insights and next steps to clients and internal stakeholders • Serve as the day-to-day client contact for campaign execution and performance updates • Deliver recurring reporting and pacing updates; translate data into actionable takeaways • Respond to client questions with clarity and urgency, escalating as needed • Partner with Sales on smooth handoffs, campaign scope clarity, and renewal readiness • Collaborate with Product/Engineering/Operations to troubleshoot platform or delivery issues • Contribute to process improvements, documentation, and best practices for scaling campaign operations

• Grow clients businesses by optimizing marketing campaigns across all media platforms • Routinely conduct data analysis to uncover insights, inform campaign improvements, future media plans, and testing opportunities. • Develop strategic testing plans based on client goals to maximize both performance and learnings. • Package client ready campaign insights and reports, recommend actionable next steps that will improve performance and drive business results. • Handle day-to-day email comms and statuses with external partners and client • Development of innovative A/B tests and experiments. • Think holistically as a marketer & learn to translate business needs into comprehensive media activations.

• Lead the development and execution of integrated, multi-channel campaigns aligned to strategic priorities. • Coordinate campaign activities across email, digital advertising, events, and paid media. • Manage campaign setup and execution in marketing platforms such as HubSpot, Salesforce, Demandbase, and other tools. • Partner with product marketing and strategy teams to understand messaging frameworks and campaign goals. • Collaborate with creative, digital, social media, and communications teams to ensure cohesive execution across channels. • Develop and maintain campaign project plans, timelines, and deliverables. • Monitor campaign progress and proactively address risks or delays. • Track campaign performance using dashboards and analytics tools. • Collaborate with sales teams to support targeted campaigns and ensure alignment on messaging and follow-up strategies.

• The Media Supervisor, Paid Social is responsible for the workstream activities and overall performance of assigned portfolios. • The Supervisor is responsible for ensuring paid search processes are followed and client campaign success is met, all while being the day-to-day face of the team for their assigned clients. • The Supervisor helps lead and grow the team in skill, capability and thought leadership, while providing professional coaching to individual team. • Organization and kick-off of paid search planning sessions • Lead the final paid search plan recommendation and presentation • Conduct internal reviews and actively participate in client presentations • Drive collaboration with all channel experts, creating a holistic Media strategy/approach • Provides strategic direction to the planning and buying team so paid search KPI objectives are met • QA the paid search activation documentation • Responsible for the ownership and leading of recurring status meetings and reporting documents • Lead all reporting initiatives (SME insights, weekly/monthly/quarterly reporting, etc.) • Lead ad-hoc paid search team requests and deliverables • Responsible for the training and the day-to-day supervision of APs, Planners and Sr. Planners • Lead monthly professional coaching sessions with assigned team members, offering career direction, guidance and goal setting support • Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. • All other duties as assigned