• Develop and maintain a cohesive brand strategy for HRCRS and 3PH Alliance that aligns with organizational goals. • Ensure brand consistency across all internal and external communications. • Create and manage brand assets, tone, and messaging guidelines. • Design, execute, and analyze integrated marketing campaigns (digital, social media, email, and print). • Collaborate with leadership to identify target audiences and growth opportunities. • Measure and report performance metrics, optimizing campaigns for engagement and ROI. • Oversee development of high-quality marketing materials including newsletters, brochures, case studies, and presentations. • Manage content for company websites and social media channels. • Craft compelling narratives that position both organizations as leaders in healthcare innovation and collaboration. • Support the planning and promotion of conferences, webinars, and strategic partnership events. • Collaborate with internal teams to develop marketing collateral for key initiatives and partnerships. • Monitor industry trends, competitor activities, and emerging digital strategies. • Provide actionable insights to guide leadership decisions and strategic positioning.

• Identifying and executing organic growth opportunities, including strategic partnerships, brand collaborations, community initiatives, and creative exposure opportunities that expand Cofertility’s reach and cultural relevance. • Owning social media strategy and execution across all Cofertility platforms, including ideation, planning, and publishing of high-quality content such as short-form video, branded graphics, and more. • Developing and executing our content marketing strategy, including editorial planning, blog development, managing freelance writers, and distributing content across channels in alignment with brand guidelines and SEO best practices. • Creating and managing marketing assets to support clinic partnerships, brand collaborations, PR initiatives, and email campaigns. • Measuring and reporting on organic marketing initiatives using our CMS, CRM, social media management tools, and analytics platforms, with a focus on insights, experimentation, and continuous improvement. • Managing Cofertility’s presence at events and conferences, including pre-event promotion, asset creation, on-site support, and post-event follow-up; overseeing webinars and virtual events end-to-end. • Collaborating cross-functionally with internal teams to develop compelling collateral and marketing materials that support company-wide initiatives. • Maintaining and protecting the Cofertility brand, ensuring consistency in tone, voice, and visual identity across all public-facing channels.

• Serve as the Commercial Brand Lead for assigned healthcare nutrition brands, owning brand performance and supporting revenue and margin objectives. • Develop and execute annual brand plans and go-to-market strategies aligned to commercial, clinical, and regulatory requirements. • Lead product launches, portfolio optimization, and lifecycle management with a focus on commercial readiness and adoption. • Own execution of integrated marketing programs across digital, educational, event-based, and provider-facing channels. • Partner closely with Sales, Commercial Operations, and Clinical teams to drive adoption through sales tools, training, and provider programs. • Analyze market dynamics, competitive activity, and performance metrics to inform decisions and optimize investment.

Job Location: Remote Pay Level: 2B This position will be posted internally until the close of business on February 20, 2026. ROLE SUMMARY The Manager, International Brand & Portfolio Strategy and Performance plays a critical role in shaping and accelerating the performance of Hershey’s international brand portfolio. This role partners closely with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive brand strategy, portfolio prioritization, performance management, consumer insights, and marketing excellence across international markets. The role focuses on elevating how Hershey’s brands perform globally—ensuring brand strategies are consumer-led, clearly defined, and translated into strong in-market execution. The Manager integrates consumer insights, brand and business performance analytics, and marketing best practices to unlock growth, strengthen brand health, and scale winning approaches across regions. KEY ACCOUNTABILITIES International Brand & Portfolio Strategy • Shape and evolve international brand strategies and brand roles by market • Support portfolio prioritization and long-range brand planning • Ensure global brand strategies reflect international market needs Brand & Business Performance Management • Lead ongoing performance management for international brands • Develop integrated dashboards linking brand health, business results, and marketing effectiveness • Identify performance gaps and recommend actions to accelerate growth Consumer & Shopper Insights Leadership • Leverage consumer and shopper insights to inform brand and portfolio decisions • Synthesize insights across markets to identify scalable growth opportunities • Champion consumer-centric decision making Marketing Excellence & Capability Building • Advance marketing excellence and best practices across international markets • Identify and scale winning brand and marketing approaches • Strengthen connections between strategy, execution, and learning Collaboration & Influence • Act as a strategic connector across Global Brand, International Marketing, Insights, and Finance • Influence through insight-driven storytelling and clear recommendations QUALIFICATIONS • 5+ years experience in brand strategy, portfolio strategy, marketing strategy, or insights • Strong analytical and performance management capabilities • Experience working across international or multi-market environments • Bachelor’s degree required; MBA preferred The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.