Lyons Magnus

• Supports the mission, values and vision of the company. • Maintains the best interest of Lyons Magnus first and foremost. • Work with employees of Lyons Magnus in a positive and constructive manner to maintain a professional relationship. • Demonstrates courtesy, discretion, friendliness and diplomacy. • Works within a team environment to share information and help others as needed. • Design sell sheets, product one-pagers, and trade presentation decks for the sales team • Create Amazon A+ content modules, listing infographics, and product call-out graphics • Produce packaging inserts, retail point-of-sale materials, and new product launch assets • Support internal and external presentation design as directed by the Senior Brand Manager • Design static and animated content for Instagram, Facebook, and LinkedIn • Create website banners, hero images, email header graphics, and digital ad units • Develop reusable templates for recurring content and resize master creative across platform specs • Assist with influencer and partnership asset requests as needed • Edit and retouch product and lifestyle photography for use across all channels • Maintain and organize shared asset libraries so files are easy to find and consistently named • Review creative across channels for brand consistency and flag discrepancies to the team

• Own and grow a territory of long-term care and acute care accounts, driving revenue and product adoption. • Develop strong relationships with healthcare decision makers - operators, dietitians, administrators, nurses, clinical leaders, and procurement teams to true partnerships. • Identify and execute business development opportunities, including new accounts, program adoption, and cross-selling initiatives. • Collaborate with food service distributors, GPOs, and broker partners to integrate nutrition solutions into menu programs, streamline ordering, and improve operational alignment. • Develop and execute territory plans, including account prioritization, pipeline management, and sales forecasting. • Partner with marketing and commercial teams to support product launches, promotions, and educational initiatives. • Monitor territory performance, market trends, and competitive activity, making data-driven adjustments to drive growth. • Represent the company at provider meetings, industry events, and educational forums, positioning the organization as a trusted partner. • Effectively manage company CRM system. • Maintain compliance with healthcare regulations, GPO/IDN guidelines, and company policies.

• Manage POS process for Sales Team • Update lead and customer information in salesforce • Pull and format recurring reports in Power BI • Assist Operations in creating and/or introducing new processes • Assist Marketing with digital POS and digital marketing • Some general administrative duties

• Own and grow a territory of long-term care and acute care accounts, driving revenue and product adoption. • Develop strong relationships with healthcare decision makers - operators, dietitians, administrators, nurses, clinical leaders, and procurement teams to true partnerships. • Identify and execute business development opportunities, including new accounts, program adoption, and cross-selling initiatives. • Collaborate with food service distributors, GPOs, and broker partners to integrate nutrition solutions into menu programs, streamline ordering, and improve operational alignment. • Develop and execute territory plans, including account prioritization, pipeline management, and sales forecasting. • Partner with marketing and commercial teams to support product launches, promotions, and educational initiatives. • Monitor territory performance, market trends, and competitive activity, making data-driven adjustments to drive growth. • Represent the company at provider meetings, industry events, and educational forums, positioning the organization as a trusted partner. • Effectively manage company CRM system. • Maintain compliance with healthcare regulations, GPO/IDN guidelines, and company policies

• Collaborate with senior management to develop and execute marketing strategies that align with the Company’s goals and objectives • Manage point of sale materials and custom marketing materials including presentations, brochures, and product sheets • Collaborate with sales team for strategic customer meetings/projects • Plan and oversee the implementation of marketing campaigns across various channels (digital, print, social media, etc.) • Use data-driven insights to make informed decisions and optimize future marketing strategies • Monitor perception and position of Lyons brand and product portfolio • Manage the development and design process of product labels • Prepare and present regular reports on marketing results and effectiveness to senior management • Provide design direction and collaborate with graphic designer throughout the entire creative process • Stay current with industry trends, consumer insights, and competitor activity • Support sales team with food shows, conferences, and ad hoc needs as necessary • Collaborate with cross-functional teams, including Sales, Commercial Operations, Research and Development, and Regulatory

• Serve as the Commercial Brand Lead for assigned healthcare nutrition brands, owning brand performance and supporting revenue and margin objectives. • Develop and execute annual brand plans and go-to-market strategies aligned to commercial, clinical, and regulatory requirements. • Lead product launches, portfolio optimization, and lifecycle management with a focus on commercial readiness and adoption. • Own execution of integrated marketing programs across digital, educational, event-based, and provider-facing channels. • Partner closely with Sales, Commercial Operations, and Clinical teams to drive adoption through sales tools, training, and provider programs. • Analyze market dynamics, competitive activity, and performance metrics to inform decisions and optimize investment.

• Present and promote Lyons products and services to current and potential customers. • Develop and implement action plans and schedules to meet specific targets within the assigned territory. • Identify, qualify, and acquire new distributor and operator accounts within the assigned territory. • Monitor and follow up on national account programs to ensure compliance. • Provide support to brokers and beverage partners at food shows within your geographic area. • Assist brokers and Lyons account managers in effectively selling to new end-users and implementing programs. • Coordinate training sessions for distributors, operators, and brokers to educate customers on effectively marketing our product categories. • Prepare and submit various status reports, including tracking sales activities to achieve objectives.