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A human-first fertility ecosystem, striving to make egg freezing and third party reproduction more accessible for all.
Brand Marketing Lead
Location
United States
Posted
94 days ago
Salary
0
Seniority
Senior
Job Description
Brand Marketing Lead
Cofertility
• Identifying and executing organic growth opportunities, including strategic partnerships, brand collaborations, community initiatives, and creative exposure opportunities that expand Cofertility’s reach and cultural relevance. • Owning social media strategy and execution across all Cofertility platforms, including ideation, planning, and publishing of high-quality content such as short-form video, branded graphics, and more. • Developing and executing our content marketing strategy, including editorial planning, blog development, managing freelance writers, and distributing content across channels in alignment with brand guidelines and SEO best practices. • Creating and managing marketing assets to support clinic partnerships, brand collaborations, PR initiatives, and email campaigns. • Measuring and reporting on organic marketing initiatives using our CMS, CRM, social media management tools, and analytics platforms, with a focus on insights, experimentation, and continuous improvement. • Managing Cofertility’s presence at events and conferences, including pre-event promotion, asset creation, on-site support, and post-event follow-up; overseeing webinars and virtual events end-to-end. • Collaborating cross-functionally with internal teams to develop compelling collateral and marketing materials that support company-wide initiatives. • Maintaining and protecting the Cofertility brand, ensuring consistency in tone, voice, and visual identity across all public-facing channels.
Job Requirements
- 5–7 years of experience driving organic growth across content, social, and partnerships, ideally within fertility, healthcare, wellness, or similar industries.
- Growth-minded and analytical, using data and experimentation to inform decisions and refine brand, content, and social strategies over time.
- Exceptional copywriting and editorial skills, with a strong command of voice, tone, and detail across channels.
- Proven experience owning social media strategy and execution, including content planning, publishing, and performance evaluation, with comfort appearing on camera and serving as a visible brand voice across platforms.
- Comfort working with visual and video content, with a strong creative eye and hands-on experience using design tools such as video editors, Figma, and more.
- Working knowledge of CMS and website management platforms (e.g., Webflow, WordPress), with an understanding of SEO best practices and content optimization.
- Experience planning and executing events and partnerships, including logistics, promotion, asset creation, and on-site or live support when necessary.
- Strong project management and organizational skills, with the ability to prioritize, execute, and deliver across multiple initiatives simultaneously.
- Highly collaborative and cross-functional, with experience partnering closely with internal teams and external brand or business partners.
- Operationally savvy and tech-enabled, with proficiency in Google Workspace, project management tools, CRM platforms, and marketing software.
Benefits
- Health insurance
- Flexible work arrangements
- Remote work options
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