• Conceptualize and manage social media and influencer campaigns – from creator partnerships to viral content formats • Own, manage and optimize paid campaigns (Meta, TikTok, YouTube, Google, etc.) • Develop our CRM and retention marketing (email, push, in-app communication) to increase engagement and lifetime value • Identify and test new growth levers and acquisition channels (e.g., partnerships, UGC, community approaches) • Work closely with Content, Product, and Data teams to develop integrated growth initiatives • Analyze performance KPIs and derive concrete recommendations for action

• Acts as a consultant and advisor. • Advocates change and can create an understandable vision for the company's future to others. • Resourceful and uses innovative approaches to solve problems. • Creates value by providing direction, feedback and vision. • Grows, mentors, motivates and develops organizational talent. • Manage the day-to-day business needs of all bank partner/account relationships within an assigned portfolio. • Management of assigned portfolio includes regular status reporting and ongoing maintenance of portfolio. • Make recommendations to assigned Account Executive (AE) regarding improvement opportunities to existing bank partner leads to increase closing %. • Works with internal departments to ensure a high level of support for the client. • Planning and implementing a focused, high value bank strategy for increasing leads. • Monitoring progress by assessing, reporting and articulating results to key internal groups. • Teaming with credit and risk management, product and technical groups to ensure customer service goals are met while resolving complex customer inquiries in a timely manner.

• Lead the development and execution of the agency’s internal client acquisition strategy, building scalable systems that generate qualified leads and expand the marketing pipeline. • Develop and manage outbound prospecting strategies to generate new business opportunities. • Build and optimize outreach campaigns across channels such as LinkedIn and email. • Identify and engage companies that align with the agency’s target client profile. • Monitor partnership performance and optimize for stronger results. • Plan and execute paid media campaigns designed to generate inbound leads. • Manage performance across channels such as Google Ads, LinkedIn Ads, and Meta Ads. • Optimize marketing funnels to improve conversion from visitor to lead and lead to client. • Implement and manage marketing automation workflows that support lead nurturing. • Maintain visibility into marketing pipeline performance and key metrics.

• Own day-to-day execution across content, SEO, email, ABM campaigns, social media, and website optimization. • Produce and manage blog posts, landing pages, and vertical service pages. • Optimize content for SEO, including headers, metadata, and internal linking. • Build and manage email campaigns in HubSpot, including lead nurture sequences and vertical-specific campaigns. • Execute account-based marketing campaigns by vertical. • Manage organic LinkedIn content and execute paid social campaigns. • Monitor and improve website conversion rates.