• Develop and execute joint marketing plans with priority technology and go‑to‑market partners • Plan and run co‑marketing campaigns (webinars, events, content syndication, email, digital) that drive partner‑sourced and partner‑influenced pipeline • Create and maintain partner‑facing and co‑branded content including solution briefs, case studies, presentations, and campaigns‑in‑a‑box • Collaborate with Marketing, Channels, and Sales to enable partner sellers and our field teams with the right messages, plays, and assets • Track and report on partner marketing performance (leads, pipeline, revenue influence, partner engagement), and optimize programs based on insights

• Partner with the other Field Marketing Manager to plan and execute in-person and hybrid programs, including executive dinners, roundtables, conferences, partner events, webinars, and customer activations • Work closely with sales to define target accounts, prioritize attendees, and align on clear event goals • Ensure every program is designed to drive outcomes such as meetings booked, pipeline generated, deal acceleration, and customer expansion • Support end-to-end execution, including audience strategy, invitations, registration, vendor coordination, communications, onsite support, and post-event follow-up • Manage timelines, logistics, and competing priorities across multiple programs simultaneously • Bring a field marketing lens to events by aligning programs to regions, accounts, and sales priorities • Partner with marketing and design on event promotion, messaging, landing pages, email campaigns, and follow-up assets • Collaborate with sales pre- and post-event to improve outreach, attendance rates, meeting conversion, and pipeline creation • Track and report on performance, including attendee quality, meetings held, opportunities created, pipeline influenced, and revenue impact • Capture learnings and continuously improve the scalability and repeatability of the events program • Support additional initiatives and cross-functional projects as needed

• Define and lead acquisition strategy • Define Sherweb’s go-to-market strategy for new partner acquisition • Identify target audiences, opportunities and growth priorities • Ensure all acquisition efforts are aligned with business objectives • Own acquisition performance • Be accountable for pipeline growth, partner quality and acquisition results • Monitor performance and adjust strategy based on insights and outcomes • Ensure success is measured based on meaningful business impact • Drive roadmap and prioritization • Own and manage the acquisition roadmap • Prioritize initiatives based on impact and business value • Make trade-offs across competing opportunities • Guide campaigns and programs • Partner with Growth Marketing Managers to shape campaigns and initiatives • Provide direction and guardrails to ensure alignment with acquisition goals • Ensure consistency across channels without owning execution • Improve conversion and partner activation • Define how prospects move from awareness to becoming active partners • Identify gaps in conversion and onboarding • Set direction to improve activation and engagement • Align cross-functional teams • Work closely with marketing, sales, product and partner teams • Ensure all stakeholders are aligned on acquisition priorities • Help drive decisions forward and remove blockers

• Analyze the complete customer journey across the customer base, identifying friction points and opportunities for revenue expansion; • Build dashboards and management reports to track performance indicators; • Monitor and optimize metrics such as conversion, attach rate, incremental revenue, and opportunities generated; • Produce analyses and recommendations based on customer behavior, usage, maturity, and segmentation; • Design targeted activations along the journey (upgrade, cross-sell, expansion, and re-engagement); • Consolidate data from different sources to support decision-making with speed and consistency; • Generate actionable insights for teams such as Marketing, Product, Sales, and Growth; • Support tests, experiments, and impact analyses focused on revenue generation.