• Monitor and manage all comments across Facebook and Instagram (organic posts, paid ads, and creator pages) • Respond to positive comments and customer questions in a timely, on-brand manner • Identify and delete negative or harmful comments when appropriate • Manage and respond to all direct messages (DMs) across brand accounts • Maintain a consistent brand voice in all interactions • Log in twice daily (morning and evening) to ensure timely responses and coverage

• Manage, optimize, and scale Meta Ads campaigns for DTC/eCommerce brands • Own performance metrics: CPA, ROAS, MER, and LTV • Continuously test creatives, audiences, and funnels • Monitor campaigns daily and react quickly to performance changes • Collaborate with creative and strategy teams to unlock growth opportunities

• Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion • Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency • Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths • Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources • Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics • Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent • Establish and exceed aggressive targets for site conversion rates and cost per acquisition • Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine • Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms • Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning • Own organic traffic growth targets, consistently expanding our share of voice in key search verticals • Stay ahead of algorithm changes and emerging discovery platforms to maintain competitive advantage • Map and optimize every step of the prospect journey from awareness through conversion • Partner closely with Paid Media to ensure seamless experiences from ad click to sign-up • Develop sophisticated attribution models to understand the true impact of each pre-conversion touchpoint • Create cohesive acquisition experiences across web, mobile, and emerging digital platforms • Implement advanced analytics to understand visitor behavior and predict conversion likelihood • Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs • Directly manage a designer supporting web and lifecycle creative needs • Oversee prospect nurture campaigns and behavior-triggered automation flows that drive conversion • Direct retention and re-engagement campaigns for lapsed customers (in partnership with Product team) • Ensure lifecycle programs effectively support both acquisition and retention objectives • Champion segmentation strategies that identify high-value prospects and at-risk customers • Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management • Provide data-driven insights on customer expectations formed during the acquisition journey • Collaborate on optimizing the handoff from marketing to product experience • Share conversion and behavioral data to inform product roadmap decisions • Ensure brand and message consistency across the entire customer lifecycle • Partner with Product teams to align acquisition strategies with product capabilities and roadmap • Collaborate with Creative to ensure brand consistency while optimizing for performance • Work with Data/Analytics teams to build robust measurement frameworks across the full funnel • Own and manage the development resource work queue assigned to the Digital Experience team, prioritizing engineering support for web and lifecycle initiatives • Coordinate with Customer Success to understand customer feedback and pain points • Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models • Build real-time dashboards that provide actionable insights on the acquisition funnel • Conduct regular competitive analysis of acquisition strategies and conversion experiences • Present performance updates and strategic recommendations to executive leadership • Foster a culture of experimentation and data-driven decision making

Role Description Du begleitest Features durch den gesamten Lifecycle – von der ersten Idee über Discovery und Spezifikation bis zum Launch und darüber hinaus. - App-Backlogs pflegst und priorisierst du eigenständig – eingehende Ideen und CSM-Tickets bewertest und hältst du sauber. - In der Discovery validierst du Nutzerprobleme, wertest Research-Ergebnisse aus und übersetzt sie in klare Produktentscheidungen. - Features spezifizierst du und übergibst sie an Dev – mit vollständigen User Stories, Akzeptanzkriterien und als verlässliche PO-Schnittstelle. - Impact misst du konsequent – KPI-Baselines, Post-Launch-Evaluation und Learnings fließen direkt in die nächste Iteration ein. - Die Roadmap gestaltest du aktiv mit – Epics, Abhängigkeiten, begründete Priorisierungsentscheidungen. - Neue App-Ideen entwickelst du von Research und Business Case bis zur Konzeption. Qualifications - 3–5 Jahre Berufserfahrung, davon mindestens 2 Jahre als PM oder PO mit eigenständiger Produktverantwortung. - Sicherer Umgang mit Produktanalytics-Tools (z.B. PostHog, Mixpanel, Tableau): Hypothesen formulieren, Metriken definieren, Impact messen. - Erfahrung mit User Research (Interviews, Friction-Analysen, Heatmaps) – qualitativ und quantitativ. - Dev-ready Tickets: präzise User Stories, klare Akzeptanzkriterien, nachvollziehbare Dokumentation. - Strukturiertes Priorisieren unter Ressourcenknappheit – du kennst Frameworks wie RICE und entscheidest begründbar. Requirements - Erfahrung mit B2B- oder B2C-SaaS-Produkten, idealerweise im E-Commerce-Umfeld; Shopify-Kenntnisse sind ein klares Plus. - Verständnis für Produkt-Marketing: eigene Ideen zu Go-to-Market und Nutzerbindung. - Erfahrung im gleichzeitigen Management mehrerer Produkte oder Produktbereiche und im Aufbau und Pflegen von Produkt-Roadmaps. Benefits - Sei Teil etwas Großem: Als eine führende Shopify-Agentur in Deutschland verfolgen wir das Ziel, ein verlässlicher Partner und Arbeitgeber zu sein. - Unbegrenzte Entwicklungsmöglichkeiten: Bei uns bist du mehr als nur ein „Rädchen im Getriebe". - Echte Werte und Authentizität: Wir schätzen Kommunikation, Empathie und Entwicklung. - Benefits wie Jobrad und -ticket, vermögenswirksame Leistungen, betriebliche Altersvorsorge, Urban Sports-Mitgliedschaft, Mental Health Plattform und noch mehr!