• Reopen dormant relationships with architects and developers • Initiate new conversations with relevant firms • Maintain a disciplined outreach cadence • Capture real market feedback • Remove all admin and coordination load from the President • Review history, extract context, and initiate outreach with relevance (not generic messaging) • Initiate calls via RingCentral and follow up via email when needed • Adapt the conversation in real-time—no rigid scripts • Move immediately to secure a meeting, call, or in-person lunch for the President • Log outcomes, next steps, and key relationship insights in the tracker • Ask directly why a deal is lost or stalled and document pricing, timing, or relationship factors • Build and maintain a structured outreach tracker • Execute follow-ups without being reminded • Adjust outreach targets and cadence when priorities shift • Review firms' websites, leadership, and recent projects to inform outreach • Select targets for high-end positioning—not volume outreach • Coordinate calendars and lock in schedules without back-and-forth delays • Draft clear, concise, and professional emails in the client’s voice • Organize and ensure nothing gets lost in inbound communications • Track deadlines, missing items, and follow-ups for active proposals or projects • Organize and prepare information for QuickBooks coordination • Review messages, connection requests, and surface relevant LinkedIn opportunities • Coordinate updates to outdated materials • Identify firms, partnerships, or opportunities worth pursuing

• Develop, manage, and optimize affiliate campaigns; Develop new affiliate network and improve the performance of existing affiliates • Mainly focus on expanding the influencer resources in local market, which could bring trading users and income to the platform • Devise creative ways to identify potential affiliates • Optimize the strategy of business develop and plan corresponding actions to ensure the conversion rate • Analyze user habits and user behavior, and judge the trend of business development

• Responsible for driving new business growth and expanding existing client relationships for Drug Discovery & Pre-Clinical Development services. • Manage the full sales cycle from direct prospecting and lead qualification to contract closure. • Work with the VP of Sales to drive the overall commercial strategy within the territory. • Maintain high visibility in the territory, spending ~40-50% of time client facing. • Focus on new client acquisition, identifying new business opportunities with biotech and pharmaceutical companies. • Manage the entire sales pipeline, including in territory prospecting, follow-up, client meetings, proposals, contract negotiation and closure. • Meet or exceed assigned sales targets and quarterly KPIs. • Maintain a robust and accurate pipeline within the CRM system. • Develop long-term relationships with key decision-makers in client organizations.

• Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure. • Establish and maintain a robust, high-quality pipeline by prospecting across sectors including but not limited to primary care, hospices, care, secondary care. • Confidently conducting personalised Demonstrations of RotaMaster to address client pain points and business needs. • Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets. • Identify opportunities to optimise pricing and packaging to maximise revenue. • Identify and pursue high-potential adjacent market opportunities that can deliver incremental revenue growth. • Maintain a strong understanding of market dynamics, customer needs, and competitor positioning. • Provide structured market and customer insights to inform product development and strategic direction. • Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion. • Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery. • Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking. • Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions.