OKX

• 负责高价值客户的开发与维护，深入了解各家产品与解决方案，通过专业够听和定制化的解决方案，推动交易、资产及收入等关键指标的持续增长。 • 通过多渠道（线下拜访、行业会议、社群、转介绍等）挖掘并开发潜在高价值客户（包括但不限于专业交易者、家族办公室等）。 • 能够快速画像并识别高潜力目标客户，建立并维护客户线索池和跟进节奏。 • 建立并维护稳固的客户关系，定期Review，了解用户交易需求、资金规模与产品需求。 • 对所负责客户的资产规模、交易量、收益贡献等关键指标（KPI）负责，按月度/季度完成业绩目标。 • 深入理解各家主流交易平台的各产品条线（如：现货、合约、期权、Earn/理财、结构化产品等），能够为客户提供对比分析和专业建议。 • 收集客户需求与痛点，协同产品、运营等团队，为重点客户提供定制化解决方案。 • 持续跟进行业动态、竞品策略和新产品形态，快速掌握并消化新知识，形成对客户有价值的观点与建议。 • 定期输出客户/市场反馈与竞品情报，为内部策略和产品迭代提供一线视角。

• Proactively identify and develop affiliates with communities and relationships that consist of HNW clients and professional traders • Manage and enhance relationships with HNW clients in MENA, being in contact with them frequently, build partnerships with influencers for the purpose of user acquisition • Planning and execution of online and some offline marketing activities, events, and campaigns with influencers/KOLs or media channels • Expand the user base and grow awareness of the OKX brand • Devise creative ways to identify potential affiliates/KOLs and acquire users

Role Description We are seeking an exceptional, entrepreneurial Head of Communications for APAC. This person is a senior leader who will own and drive our regional communications strategy and execution while playing a pivotal role in global and regional PR initiatives. This is a high-impact role for someone who combines deep regional media relationships with an interest in and passion for the digital asset space. We're looking for a builder: someone who's comfortable operating with autonomy, thrives in fast-moving environments, and knows how to convert communications strategy into measurable results. What You’ll Be Doing: - Lead the development and execution of OKX's APAC communications strategy — setting direction, driving alignment, and delivering results across the region. - Serve as the senior communications voice for APAC, partnering closely with marketing, product, legal, compliance, and local market leads. - Build and lead a high-performing communications function, including managing PR agency relationships across the region. - Leverage your deep network of media contacts across Australia, Singapore, and broader APAC — including tier-one business, broadcast, financial, and crypto media — to drive high-impact coverage. - Cultivate and own relationships with editors, journalists, and influential industry voices across key APAC markets. - Place compelling stories in top-tier general media and leading crypto publications, driving consistent coverage volume and quality. - Act as an integral member of the global comms/PR team, contributing to worldwide initiatives and helping amplify global campaigns across APAC. - Activate PR opportunities through OKX's global partnerships, including McLaren F1 Team and Manchester City Football Club, generating visibility across media and potential users. - Write and oversee PR plans, press materials, executive messaging, and content for key announcements and initiatives. - Ensure brand consistency and messaging discipline across all regional communications efforts. - Track, report on, and actively influence media coverage to align with business objectives. Qualifications - 12–15 years of experience in PR and communications, with a strong background in financial services, fintech, or technology; crypto experience is preferred. - Superior stakeholder management and presentation skills. - Established media connections across APAC relationships across business, broadcast, financial, and crypto media. - Proven track record running regional and global PR campaigns that generate significant, high-quality media coverage. - Experience with investment and financial communications. - An entrepreneurial mindset; you set ambitious targets, hold yourself accountable, and know how to get results in ambiguous, fast-moving environments. - Team management experience and the ability to lead, mentor, and inspire. - Bachelor's degree in Communications, Marketing, Journalism, or a related field. - Fluent in English; proficiency in other languages is an advantage. Benefits - Competitive total compensation package. - L&D programs and education subsidy for employees' growth and development. - Various team building programs and company events. - Wellness and meal allowances. - Comprehensive healthcare schemes for employees and dependants. - More that we love to tell you along the process!

• Lead language quality initiatives for Arabic; conducting localization reviews, UX testing, and identifying linguistic, functional, and cultural discrepancies to ensure an optimal local product experience. • Apply and refine LLM prompts and AI workflows to drive language quality, terminology consistency, and efficiency across Arabic content. Document and share prompt learnings with the team. Evaluate AI output quality systematically and flag issues. • Connect localization output to content performance and SEO signals in the Arabic market, turning user feedback and market data into measurable improvements in acquisition, conversion, and engagement. • Partner with Product, Design, Content System, Engineering, Marketing, and SEO to influence upstream decisions, ensuring Arabic users get a fully localized experience (not just translated strings), including RTL behavior, cultural appropriateness, dialect/MSA tone choices, and content readiness. • Lead Arabic localization projects from inception to completion, ensuring timely delivery and quality outcomes. Coordinate with cross-functional stakeholders and external vendors to align on goals, timelines, and quality bars. • Champion Arabic-speaking users by researching, gathering, and synthesizing customer feedback. Offer insights on UI, UX, content, and design to enhance the local user experience. • Work with the team to assess language service providers and freelancers; delivering feedback, training, and performance management to uphold high-quality standards. • Maintain Arabic translation assets (style guide, glossary, translation memory) and ensure they evolve with the product and the market. • Engage cross-functional teams with insights on Arabic market potential; identifying opportunities, threats, and competitor activities by segment/country within the region to inform strategic decisions. • Ensure all localized content adheres to global brand guidelines while maintaining a distinct Arabic brand tone that resonates with the local market and drives engagement and conversion.

• Proactively identify and develop high-value institutional clients with significant asset scale and trading potential, including professional investment firms, asset management companies, quantitative trading teams, and family offices. • Build a consistent client pipeline through industry events, peer referrals, and in-person visits, and drive partnerships to closure efficiently. • Develop a thorough understanding of each client's trading strategy, capital structure, and product needs, and deliver tailored service solutions accordingly. • Maintain regular and in-depth engagement with clients, foster long-term trust-based relationships, and continuously drive growth in assets under management, trading activity, and platform stickiness. • Take full ownership of key performance metrics for your client portfolio, including AUM, trading volume, and revenue contribution. • Consistently meet monthly and quarterly targets for asset onboarding and business activation, and optimize client value output over time. • Develop deep expertise across the platform's full product suite — including spot, derivatives, structured products, and institution-exclusive services — and provide tailored product recommendations based on each client's investment strategy and business objectives, helping clients optimize returns or achieve risk management goals. • Gather and synthesize institutional client pain points and customization requests. Coordinate with internal teams across product, risk, compliance, and operations to deliver bespoke solutions for key clients. • Stay current on institutional crypto market trends and competitor service strategies.

• Identify and drive institutional sales opportunities in the EU market. Build a healthy pipeline through sourcing and converting prospective opportunities from consulting, educating, planning to advisory with institutional clients. • Develop client profiling - identify previous success cases and develop them into viable, replicable efforts to repeat success and where marketing efforts should be channelled. • Define and evaluate new revenue streams and opportunities with existing or new clients. • Close sales opportunities with particular focus on high revenue, high impact value deals. • Ensure prospects or new clients are good standing and will not introduce risk to the OKX business, be it financial reputation, regulatory or others. • Articulate client feedback and gaps in service/product offerings to senior management teams and product related teams with suggested proposals.

• Expert Knowledge: Demonstrate extensive knowledge of the crypto industry, including market trends, regulations, and key players, to make informed business decisions. • Affiliate Recruitment: Proactively search for and attract new affiliates, including crypto enthusiasts, influencers, and crypto-school / courses, fostering strategic partnerships to enhance our network. • Results-Driven Approach: Implement strategies and campaigns to drive measurable results, focusing on creating content, increasing trading volume, acquiring new users, and promoting active transactions through affiliate channels. • Relationship Building: Cultivate and maintain strong business relationships with affiliates, ensuring their needs are met and aligning their strategies with our business objectives for mutual growth. • Partnership Expansion: Initiate and participate in meetings with partners, exploring opportunities to expand cooperation and strengthen existing relationships, both locally and internationally. • Collaboration with Marketing and Product Team: Collaborate closely with colleagues from the local market team and product department, providing valuable market insights to optimize product offerings and attract qualified users. • Competitor Analysis: Stay updated on competitors' advantages and industry trends, utilizing this knowledge to refine our strategies, maintain a competitive edge, and capitalize on market gaps.

• Serve as the dedicated relationship manager for a portfolio of VIP clients with AUM or trading volume above defined thresholds • Build and maintain strong, trust-based relationships with HNWIs, family offices, crypto funds, and institutional traders • Conduct regular business reviews and check-ins with top-tier clients to assess satisfaction and identify upsell opportunities • Act as the internal advocate for VIP clients, coordinating with product, compliance, and operations teams to resolve issues promptly • Proactively identify and onboard new VIP clients through referrals, industry events, and regional outreach campaigns • Drive trading volume growth, fee revenue, and product cross-sell (spot, derivatives, earn, OTC, and Web3 products) • Develop and execute territory-specific strategies to grow presence across Africa (Sub-Saharan and North Africa), Switzerland, and Pakistan • Represent the exchange at key conferences, summits, and community events in the assigned region • Stay current on competitive landscape, regulatory developments, and macro trends affecting crypto adoption in Africa, Switzerland, and Pakistan • Gather and relay client feedback to internal product and strategy teams to influence roadmap decisions • Identify emerging trends in trading behavior and asset preferences among VIP client segments

• Serve as the dedicated relationship manager for a portfolio of VIP clients with AUM or trading volume above defined thresholds • Build and maintain strong, trust-based relationships with HNWIs, family offices, crypto funds, and institutional traders • Conduct regular business reviews and check-ins with top-tier clients to assess satisfaction and identify upsell opportunities • Act as the internal advocate for VIP clients, coordinating with product, compliance, and operations teams to resolve issues promptly • Proactively identify and onboard new VIP clients through referrals, industry events, and regional outreach campaigns • Drive trading volume growth, fee revenue, and product cross-sell (spot, derivatives, earn, OTC, and Web3 products) • Develop and execute territory-specific strategies to grow presence across Africa (Sub-Saharan and North Africa), Switzerland, and Pakistan • Represent the exchange at key conferences, summits, and community events in the assigned region • Stay current on competitive landscape, regulatory developments, and macro trends affecting crypto adoption in Africa, Switzerland, and Pakistan • Gather and relay client feedback to internal product and strategy teams to influence roadmap decisions • Identify emerging trends in trading behavior and asset preferences among VIP client segments

• Manage relationships with VIP clients in the local market • Cultivate and strengthen relationships with existing clients through consistent communication and rapport-building efforts. • Develop and implement customer service processes and systems, including management rules and monitoring of key customer status. • Analyze client behavior to identify unspoken needs and prepare key customer analysis reports. • Collaborate with stakeholders across departments to deliver optimal service solutions and experiences. • Drive growth of potential clients through product offerings, offline marketing activities, events, and campaigns. • Partner with marketing teams to enhance brand awareness and drive leads and conversions among VIP tiers. • Maintain accurate data and information for weekly updates and analysis.