• Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure. • Establish and maintain a robust, high-quality pipeline by prospecting across sectors including but not limited to primary care, hospices, care, secondary care. • Confidently conducting personalised Demonstrations of RotaMaster to address client pain points and business needs. • Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets. • Identify opportunities to optimise pricing and packaging to maximise revenue. • Identify and pursue high-potential adjacent market opportunities that can deliver incremental revenue growth. • Maintain a strong understanding of market dynamics, customer needs, and competitor positioning. • Provide structured market and customer insights to inform product development and strategic direction. • Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion. • Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery. • Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking. • Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions.

• Sales and negotiations: prepare proposals and presentations, conduct meetings and draft contracts — up to closing a deal; • Use AI tools to enhance productivity and optimize workflows; • Research industry trends, potential markets for business opportunities; • Identify, qualify and manage the pipeline of leads coming through inbound and outbound channels; • Build relationships with potential clients and stakeholders to understand their business needs and build relevant solutions; • Track and report on personal KPIs in a consistent, accurate, and timely manner; • Collaborate with the team on strategic and long-term tasks and objectives; • Coordinate efforts with the leadership team to identify and implement new business opportunities, approaches or ideas; • Gather and analyze feedback to identify opportunities for service improvement or product offerings.

• Define and execute the regional growth strategy focused on Smart Street Lighting across the territory • Identify priority partners and customers to accelerate growth • Provide market insights and strategic recommendations to marketing staff and senior leadership • Strengthen and expand relationship with existing partners • Identify, negotiate and secure new strategic partnerships and alliances • Represent the organization in high level external engagements and negotiations • Build and maintain a strong pipeline of opportunities across the region • Drive new business acquisition and expansion within existing accounts • Oversee complex multi– component deals involving hardware, software and services • Ensure accurate, forecasting and achieving of revenue targets • Lead, mentor, and develop team members building regional expertise in the solutions • Build regional capability and foster a high performance, accountable culture • Ensure effective allocation of resources and prioritization of opportunities • Act as the primary regional lead for business development activities • Ensure execution is tailored to local market conditions and regulatory environment • Represent the company at industry events, trade shows, and client engagements • Work closely with global teams (eg. product, marketing, technical support, legal, finance) to support initiatives • Ensure alignment between regional execution and global strategy

Sell maintenance service agreements to new clients, prospect through networking and cold calling, prepare tailored solutions, and achieve sales targets while maintaining a robust sales activity pipeline.