• The Customer Marketing Manager owns the strategy and execution of programs that drive pipeline and product adoption, expand customer lifetime value, and build a vibrant community of advocates who fuel Novara's growth. • Roughly 60-70% of this role is focused on customer marketing — lifecycle communications, expansion campaigns, referral programs, and cross-functional alignment with Customer Success, Product, and Sales. • The remaining 30-40% is dedicated to customer advocacy, including management of the customer community platform, community content and activities, and customer references.

• Evaluate agreements and pricing strategies for the business to ensure compliance with legal and contractual obligations and determine action to rectify contract compliance • Update and maintain the Model N contract system as a result of new or amended contract terms • Draft Letters of Agreements (LOAs) or Letters of Understanding (LOU) between ICU Medical and customer(s). • Coordinate responses to RFPs for the analyst’s region. • Provide data and/or analytics for assigned regions and contracts • Extensively communicate to Field Sales to update on Customer negotiations • Monitor contract expiry in the region and communicate to Field Sales • Handle incoming Field Sales contracting requests or questions • Provide support for process improvement, standardization or strategic initiatives • Collaborate with accounts receivable department to resolve billing discrepancies pursuant to contractual terms and conditions • Collaborate on relevant project teams and work groups • Work on special projects as assigned

• Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions to drive growth and retention • Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability • Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives • Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams • Manage, mentor and grow the Marketing Account Management and Paid Social teams across all markets, fostering a collaborative and innovative environment • Provide clear direction, coaching, and accountability frameworks to ensure delivery against commercial and strategic objectives • Identify skills gaps and implement development plans to future-proof team capability, particularly across AI and evolving marketing channels • Own and lead new business development across all marketing service channels (SEO & AI search, paid social, PPC and website development), from opportunity identification through to pitch and close • Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader • Support market expansion by adapting strategies to regional opportunities and customer needs • Work closely with Sales, Support, Product and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives • Ensure seamless integration between marketing services and Keyloop’s Fusion ecosystem to maximise customer value • Foster strong internal communication to ensure alignment, efficiency, and shared ownership of customer outcomes • Define and implement KPIs across all marketing services, with a strong focus on revenue growth, retention, and performance efficiency • Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution (where possible), and commercial impact • Use data-driven insights to inform strategy, optimise performance, and identify new growth opportunities • Provide regular, high-quality reporting and strategic recommendations to senior leadership, supporting business planning and decision-making

Title: Commerce Lifecycle Marketing Manager Location: Gurugram, Haryana, India Job Description: Location Details: Gurgaon, India At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​ This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team. What you'll get to do... - Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging - Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization - Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations - Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness - Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap Your experience should include... - 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences - Proven end‑to‑end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills - Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high‑quality, high‑performing email campaigns - Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA) - Analytical and experiment‑minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions You might also have... - Experience in MessageGears - Experience in the payment processing or e-commerce industry We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process. We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth. About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page. GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy. Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.