The Channel Company

• Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions • Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities • Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks. • Ensure consistency between portfolio messaging, sales narratives, and campaign execution • Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities • Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy. • Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals • Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence • Develop and manage social media campaigns that amplify portfolio offers and integrated programs • Partner directly with sales teams to support pipeline generation, new business, and renewals.

• Lead audience development for VIP German events, taking ownership of research, sourcing, outreach, qualification, senior delegate engagement and attendance delivery across priority German audiences. • Build and maintain a strong German-speaking audience network across the IT channel, including MSPs, VARs, system integrators, solution providers, vendors, advisory board members and senior end-user technology leaders where relevant. • Lead German-language delegate conversations with confidence, explaining event themes, discussion topics, peer groups and the value of attending to senior technology and channel leaders. • Manage the German advisory board relationship, including communication, meeting preparation, follow-up, feedback capture and ensuring advisory input is shared with editorial, sales, marketing and event stakeholders. • Assess delegate applications against event criteria, ensuring each audience is relevant, senior and aligned with the purpose of the event, whether channel-focused, end-user-focused or a curated VIP format. • Support and, where appropriate, lead audience recruitment for selected CRN / Channel events, wider Computing events and European programmes such as XChange EMEA, working closely with internal teams to understand audience needs and event priorities. • Act as a useful audience voice for the German market, sharing delegate feedback, market insight, topic appetite, audience challenges and relationship intelligence with editorial, sales, marketing and operations teams. • Use a mature mix of phone, email, LinkedIn, referrals, desk research, advisory board relationships and in-person networking to develop the German and wider European audience network. • Liaise with confirmed delegates to encourage attendance and participation, including calendar invites, bespoke emails, reminder calls and pre-event communications in German and English where appropriate. • Maintain accurate records in event trackers and internal systems, including outreach, responses, registrations, confirmations and cancellations. • Own clear reporting on audience progress, pipeline quality, registration status and attendance risks, ensuring internal stakeholders have timely visibility of event audience performance. • Attend relevant local events in Germany, as well as selected UK and European events where required, networking with senior contacts, representing the brand professionally and helping to strengthen the German audience community. • Work closely and independently with German editorial, sales, marketing, customer success and operations teams to support event delivery, improve audience quality and ensure German-language audience activity is aligned with wider business priorities.

• Develop, manage, and execute marketing plans aligned with business objectives and measurable outcomes across EMEA regions, acting as the main point of contact for distributors and collaborating closely with their teams and internal stakeholders to deliver joint marketing and sales initiatives that promote vendor solutions • Work alongside distributors to drive partner enablement, demand generation, and pipeline growth programs across the channel ecosystem • Build and nurture strong relationships with key stakeholders and decision-makers to drive long-term success • Provide strategic guidance and hands-on support for the execution of marketing activities, both digital and in-person • Support partners with MDF processes, including request submissions and claims, ensuring accuracy and compliance • Manage external agencies, ensuring timely delivery and high-quality outputs • Coordinate and support events, including planning, on-site execution, stakeholder coordination, and post-event follow-up • Represent the business at partner and industry events, delivering presentations and engaging confidently with external audiences • Track, analyse, and optimise campaign performance, delivering insights and actionable recommendations • Prepare end-of-month reports and quarterly business reviews (QBRs), highlighting performance, impact, and opportunities

Role Description The Partner Marketing Specialist serves as a vital link between major global IT vendors and their partner network. They act as a trusted advisor, strengthening relationships and promoting effective marketing strategies tailored to the evolving IT landscape. Beyond typical intermediary roles, they ensure alignment among stakeholders to drive project success. Success in this role requires a diverse skill set, including communication, collaboration, data analysis, and strategic thinking, all contributing to the overall success of marketing initiatives. Key Responsibilities - Proactively manage partner communication and provide essential support for marketing campaign planning and execution. - Provide partners with marketing materials and assets created by the vendor for their campaigns. - Assist in Market Development Fund (MDF) requests and claims, monitoring and tracking ROI. - Collaborate with partners and local sales/marketing teams to comprehend solution focus and source suitable materials. - Manage day-to-day partner conversations with marketing teams, ensuring informed support to grow revenues. - Generate client-ready reporting and analytics by creating and adapting data from various sources. - Produce marketing briefs for presentations and partner training, emphasising clarity and conciseness. - Provide multilingual support, translating marketing assets and enabling partners in internal tools through comprehensive training when needed. - Educate partners on Marketing Fund utilisation and guide effective implementation tools. - Onboard Partners to vendor tools and platforms, providing necessary training and support. - Offer support for partners in adhering to branding guidelines to ensure consistent representation. - Prioritise and manage multiple projects according to short and medium-term needs. Qualifications - Fluent in English; additional language proficiency might be required. - Excellent written and verbal communication skills. - Some marketing experience demonstrating an understanding of marketing practices. - Proactive management of partner communication and support for campaign planning and execution. - Experience with Market Development Fund (MDF) management and ROI monitoring. - Ability to collaborate effectively with partners and local marketing teams. - Proficiency in data management, analytics, and crafting clear marketing briefs. - Independent task management coupled with a collaborative team mindset. - Strong prioritisation and time management abilities. Benefits - 35 hours of work per week - Generous Holiday package + National bank holidays - Opportunity to join a growing business with lots of opportunities to influence. - 100% Remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid. - Temporary International Remote Working Opportunities - Life assurance scheme - Employee referral scheme - A tailored training and induction plan - we want you to succeed! - Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver - The opportunity to work within a globally diverse team - The opportunity to learn new skills in an ever-changing and adaptable business.

Role Description The Channel Marketing Operations Senior Manager is responsible for leading and scaling marketing operations frameworks, driving strategic optimization of processes, and ensuring seamless execution of regional and global channel marketing initiatives. This role operates with full autonomy and strategic ownership, focusing on: - Transforming operational workflows into scalable, high-impact systems - Embedding innovation (including AI and automation) into marketing processes - Driving alignment across global stakeholders, internal teams, and external partners The role combines hands-on execution with strategic leadership, requiring the ability to translate complex business needs into structured, efficient, and measurable operational models. Responsibilities - Strategic Operations Leadership - Own and continuously evolve global channel marketing operations frameworks - Identify opportunities to scale, standardize, and automate processes across regions - Introduce innovative approaches (e.g., AI, workflow automation) to improve efficiency and output quality - Cross-Functional Alignment & Stakeholder Management - Build and maintain strong relationships with program sponsors, Partner Marketing teams, and key stakeholders - Act as a central point of operational alignment across internal teams and third-party agencies - Translate strategic objectives into actionable workflows and execution plans - Process Optimization & Governance - Lead the design, documentation, and governance of marketing processes and workflows - Ensure all documentation remains up to date, relevant, and scalable - Proactively identify inefficiencies and implement improvements across programs - Program & Campaign Operations - Oversee and optimize execution of Partner Marketing Campaign (PMC) processes - Monitor campaign performance and utilization, providing insights and recommendations - Ensure consistent delivery standards across all channel marketing initiatives - Agency & Vendor Management - Own relationships with localization, demand gen, content creation and other relevant third-party agencies - Optimize localization, approvals and other workflows to improve speed, quality, and cost efficiency - Ensure external partners are aligned with operational standards and SLAs approved by the client - Operational Delivery Oversight - Oversee execution of key operational tasks, including: - AV ticket creation and management in SFDC - Event promotion via social platforms and web channels - Channel portal and PMC content updates - Reporting, Insights & Continuous Improvement - Define and evolve reporting frameworks for campaign performance and operational KPIs - Provide actionable insights to improve program impact and efficiency - Drive continuous improvement cycles across all operational workflows - Leadership & Capability Building - Provide guidance and direction to operational team members or junior roles (if applicable) - Foster a culture of accountability, innovation, and continuous improvement - Act as a thought partner to leadership on operational strategy and transformation - Maintain a commercial mindset that helps us understand the client evolving needs where TCC can support providing additional services Qualifications - Strategic mindset with operational depth - Ability to move beyond execution to redesign and scale processes globally - Innovation & forward-thinking approach - Proactively introduces automation, AI, and new ways of working and tools to increase efficiency - Autonomy & ownership - Operates independently with full accountability for outcomes and decisions - Stakeholder influence - Strong ability to align senior stakeholders and drive cross-functional collaboration - Process excellence & attention to detail - Ensures high-quality documentation, data governance and accuracy, and execution standards - Problem-solving & proactivity - Anticipates challenges, removes blockers, and drives continuous improvement - Execution under pressure - Manages multiple priorities while meeting strict SLAs and deadlines Benefits - 35 hours of work per week - Generous Holiday package + National bank holidays - Opportunity to join a growing business with lots of opportunities to influence. - 100% Remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid. - Temporary International Remote Working Opportunities - Life assurance scheme - Employee referral scheme - A tailored training and induction plan - we want you to succeed! - Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver - The opportunity to work within a globally diverse team - The opportunity to learn new skills in an ever-changing and adaptable business.

• Develop, manage, and execute marketing plans aligned with business objectives and measurable outcomes across EMEA regions, acting as the main point of contact for distributors and collaborating closely with their teams and internal stakeholders to deliver joint marketing and sales initiatives that promote vendor solutions • Work alongside distributors to drive partner enablement, demand generation, and pipeline growth programs across the channel ecosystem • Build and nurture strong relationships with key stakeholders and decision-makers to drive long-term success • Provide strategic guidance and hands-on support for the execution of marketing activities, both digital and in-person • Support partners with MDF processes, including request submissions and claims, ensuring accuracy and compliance • Manage external agencies, ensuring timely delivery and high-quality outputs • Coordinate and support events, including planning, on-site execution, stakeholder coordination, and post-event follow-up • Represent the business at partner and industry events, delivering presentations and engaging confidently with external audiences • Track, analyse, and optimise campaign performance, delivering insights and actionable recommendations • Prepare end-of-month reports and quarterly business reviews (QBRs), highlighting performance, impact, and opportunities

• Build and nurture strong relationships with partners, distributors, agencies, and internal teams • Manage ongoing partner relationships on a daily basis • Collaborate closely with partners and local sales and marketing teams • Formulate comprehensive and targeted go-to-market (GTM) strategies for specific solutions • Plan, manage, and support the execution of partner GTM marketing plans and campaigns • Develop a marketing plan that strategically aligns Marketing Development Funds (MDF) usage • Oversee partner events and campaign execution with end-to-end ownership • Lead on the planning and execution of sponsorship of Partner events, Partner Summits, client events, webinars, and digital marketing campaigns • Create and maintain a calendar of all partner marketing activities • Monitor joint marketing campaign execution, leads, and ROI • Proactively identify and resolve client or partner issues

• Supporting pre and post workshop execution (inputs, synthesis, outputs) • Conducting market and ecosystem research, persona development, and GTM motion mapping • Building foundational GTM artifacts (messaging frameworks, activation plans) • Developing slides and supporting campaign and activation handoffs

• Own end-to-end tracking and reporting for client opportunities within their CRM • Ensure program MDF activities comply with client program requirements, partnering with internal teams and external partners to meet standards and deadlines • Review and support activity and funding requests to ensure alignment with MDF and program guidelines, including coordinating activity creation in Intel’s MDF portal • Manage approval workflows by coordinating client approvals for activity budgets and execution timelines • Collect, organize, and validate partner Proof of Performance (PoP) throughout activity execution • Support partners with claim submission through the client platform to drive timely and accurate reimbursement • Track claim status, manage reimbursement distribution, and maintain accurate records of spend and payments • Monitor, review, and report on partner MDF spend and ROI, proactively working with partners to ensure claims are submitted on time

• Onboard approved partners into programs, ensuring alignment on objectives, milestones, and readiness • Set clear expectations for timelines, deliverables, and success metrics • Act as the primary point of coordination for partner execution readiness • Drive end-to-end program execution against defined milestones and timelines • Coordinate delivery across approved third-party agencies • Monitor progress, proactively addressing risks and execution gaps • Ensure alignment across partners, agencies, and internal teams • Serve as the operational liaison between partners, agencies, and internal stakeholders • Ensure agency work aligns with approved scope, timelines, and program goals • Track and validate agency deliverables against program requirements • Ensure accurate and timely reporting against defined success metrics • Track execution progress, outcomes, and overall performance • Deliver regular status updates, performance summaries, and ROI support • Maintain consistent execution standards across all participating partners • Enforce program processes, operating cadences, and reporting expectations • Identify and escalate execution risks or dependencies as needed • Own project plans, milestones, and ongoing status reporting • Lead weekly project meetings and execution check-ins • Act as the single point of contact for all program communications