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Harbor Health logo
Harbor Health

Welcome to Harbor Health, an entirely new multi-specialty clinic group in Austin, TX.

Associate Director, Digital Acquisition Marketing

Location

Texas

Posted

72 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglishSpanish

Job Description

Associate Director, Digital Acquisition Marketing

Harbor Health

• Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets • Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso • Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms • Balance efficient IFP member acquisition with high-intent clinic demand generation • Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment • Build audience-first strategies grounded in behaviors, intent signals, and health needs • Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks • Monitor and analyze online reviews and ratings across platforms and maintain accuracy and optimization of digital profiles • Partner closely with Marketing, Product, Analytics, and Operations

Job Requirements

  • 3+ years of experience in performance marketing, growth marketing, or digital media
  • Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms
  • Experience building integrated acquisition strategies across programmatic and direct channels
  • Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences
  • Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability
  • Strong analytical mindset; ability to translate performance data into clear investment decisions
  • Excellent communication, presentation, and cross-functional collaboration skills
  • Advanced proficiency in Excel and analytical/reporting tools
  • Bilingual English/Spanish preferred, given Harbor's Texas market demographics and member population.

Benefits

  • Competitive salary and benefits package
  • Professional development and growth opportunities
  • A transparent and unique culture

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